10 Rules for Corporate Blogs and Wikis
Grok Headline matches for 10 Rules for Corporate Blogs and Wikis
"10 Rules for Corporate Blogs and Wikis"
"10 Rules for Corporate Blogs and Wikis"
04/14/2004 09:03 AMEnterprising bl0gs, wikis and RSS
Enterprising bl0gs, wikis and RSS
03/25/2005 04:56 PMZDNet Mar 25 2005 9:43PM GMT
Gilbane Panel on Blogs & Wikis
Gilbane Panel on Blogs & Wikis
04/13/2005 11:22 AMLive blogging the panel I am on at the Gilbane Conference on Content
Management Technologies. Lauren Wood describes the broad uses of wikis
and weblogs. Some for short term information (updates), some for
long term (solve a problem). Different facets...
Blogs, Wikis, RSS: Walking the
enterprise tightrope
Blogs, Wikis, RSS: Walking the
enterprise tightrope
04/13/2005 07:29 PMZDNet Apr 13 2005 11:08PM GMT
Blogs, Wikis And Photobl0gs Testify To
Tsunami Disaster
Blogs, Wikis And Photobl0gs Testify To
Tsunami Disaster
12/29/2004 06:14 PMInformation Week Dec 29 2004 9:22PM GMT
What Should Your Corporate Policy Be On
Blogs?
What Should Your Corporate Policy Be On
Blogs?
06/22/2005 02:38 AM
 Many
corporations, prodded by magazines like BusinessWeek talking up blogs
as an important and enduring phenomenon, and by cases where companies
have been embarrassed by employee blogs and responded by firing the
employee, have been rushing to decide what, if anything, their policy
on blogs should be. Such a policy needs to address:
(a) employees' personal blogs
that refer to or reflect in any way on their employer
(b) 'official' corporate blogs
(c) internal blogs on the corporate Intranet, and
(d) reading blogs as part of business research
Here's my unsolicited, cautious, and perhaps controversial advice to
businesses considering such a policy, covering all four bases:
- Develop a knowledge-sharing policy that covers all information
communications,
not just blogs:
Blogs are just the tip of the iceberg of of such
extra-corporate communications, which are increasingly essential to
relationship
building and to the exchange of useful business information among
organizations, employees, outside stakeholders and experts. But casual
extra-corporate
communications may inadvertently divulge confidential information,
contravene the law, or embarrass the company. As the line between
business and
personal communications and relationships blurs more and more, your
policy must draw the line clearly, with clear and specific examples of
what is, and what is not, appropriate.
That line must
balance the advantages of open sharing of information against its
risks.
- Respect employees' rights: Any behaviour that is
inappropriate for an employee
to do in any other circumstance or environment (e.g. betraying
confidentiality, or holding the
employer up to ridicule) is equally inappropriate on a blog. Your
existingemployee
conduct policy should therefore already cover unacceptable online
behaviour. Beyond that, respect employees' rights to their own
opinions, and have
your legal counsel make sure that your corporate policy does not
violate these rights. Dissing the boss and the company
publicly may reflect poor judgement, and limit career advancement, but
it's not legal grounds for dismissal or harassment. Understand that
overstepping your legal grounds not only will get you into
embarrassing
court cases that will be PR disasters no matter the outcome, it will
also drive the criticisms underground, onto anonymous blogs and
discussion forums, and might drive some of your best employees out the
door in the process.
- Insist
that employees' personal blogs stress that that's what they
are: Personal
blogs should not carry the corporate logo (unless they're
those of an executive specifically approved to do so) and if any
mention of the employer is made (or is readily ascertainable) the
blogger should make it clear that
opinions expressed are not those of the employer.
- Don't
have a policy on whether or not employees should or can have personal
blogs: It's not your business, any more than anything else an
employee does or doesn't do in their private life. Encouraging
personal
blogs is as paternalistic as prohibiting them. And counseling
employees
on matters of taste and discretion, or asking them to pre-clear
content
with you, is insulting and overstepping. Telling employees they can't
blog on company time is redundant and offensive -- terms of employment
should already cover this.
- With
rare exceptions, don't have an 'official' company blog: Most
people are skeptical of anything they read on official company sites,
and that will usually negate any value they might have in making your
company appear more personable and responsive to customers. Blogs are
personal and casual. Most business communications are not. Be cautious
and talk to your marketing people before proceeding. Don't forget,
blogs are a significant time
commitment to maintain, and a blog
that is not frequently updated or not well maintained is worse than
not having one at all. If you do
decide
to have a company blog, make sure you know who its intended audience
is
and that this intended audience is the group who will actually be
reading your blog. Blogs (like other corporate websites) are more
likely to attract potential recruits, alumni, competitors, potential
allies and the media than customers. If your actual and intended
audiences are very different, you're wasting your time -- and your
readers'.
- Do
experiment with blogs on the Intranet: Encourage at least the
three
groups who have the most to share (your company's subject matter
experts, internal newsletter publishers and community of practice
coordinators) and any individuals in the company who express
enthusiasm in having an Intranet blog, to set one up. Use my 12-step
program
to manage your Intranet blog pilot. Encourage internal bloggers to
focus their content on matters that others in the company will find of
interest, such as the subjects in the illustration above. Evaluate the
possibility
of editing or repurposing the content of Intranet blogs for use on the
public corporate website, but keep in mind point #5
above.
- Read
blogs and encourage employees to do likewise:
Find the blogs and
blog posts that are most valuable to your organization, subscribe to
their RSS feeds, and circulate them to others in the organization.
Assign your researchers and reward employees for identifying and
circulating useful articles from blogs, and for bringing to your
attention online
comments from customers and others about your company. Reading others'
blogs can be useful to your company as a source of education,
synopsis,
analysis, competitive and customer intelligence. But don't over-invest
in reading blogs either: Without focus, this can be a huge
time-waster,
and use caution when reacting to what you read, since blogs are often
not well fact-checked, and they usually represent just one person's
(often atypical) perspective.
This
advice is a lot less aggressive than what you may be hearing from
either enthusiasts or detractors of the blogging phenomenon. But I
think it's prudent for business not to over-react. Blogs are not going
to single-handedly revolutionize business, nor do they pose new or
significant threats
to it. With the seven steps above, your company can explore blogs'
opportunities, mitigate the risks, and take them in stride.
|
Corporate bl0gs and fear of the boss
Corporate bl0gs and fear of the boss
06/27/2004 11:59 PMScott Rosenberg writes about the future of corporate blogging. Here's
an excerpt: I'm sorry to be the pessimist at the party. But for large
numbers of workers in America, particularly those at big companies,
the dominant fact of life remains don't piss off your boss. And, in an
era of health-insurance lock-in and easy outsourcing and offshoring,
many U.S. workers remain doubtful that they can simply waltz into a
new job should their activities displease the current hierarchy to
which they report. So the odds of them feeling at ease publishing
honest Web sites about their work lives are extremely...
Internal and External Corporate Blogs
Internal and External Corporate Blogs
08/13/2004 06:06 PMFredrik Wackå categorizes enterprise weblogs: The reason I draw your
attention to this is the important distinction between internal and
external. Many articles and posts fail to make this distinction,
leading to confusion over what is a corporate weblog. Instead...
Google posts 'bl0ggy' corporate bl0gs
Google posts 'bl0ggy' corporate bl0gs
05/12/2004 11:09 AMZDNet May 12 2004 3:36PM GMT
The Power of Corporate Blogs and RSS - A
Marketing Guide
The Power of Corporate Blogs and RSS - A
Marketing Guide
02/01/2005 09:10 PMReally Simple Syndication (RSS) is the best internet marketing
strategy to pursue in 2005, say tech pundits [PRWEB Feb 1, 2005]
People beat software in first kick at
new U.S. corporate compliance rules
People beat software in first kick at
new U.S. corporate compliance rules
04/11/2004 03:51 PMNational Post Apr 11 2004 7:34PM GMT
OuterBay CFO to Present at National
Association of Corporate Directors
Conference on the New Corporate Governa
OuterBay CFO to Present at National
Association of Corporate Directors
Conference on the New Corporate Governa
06/17/2005 04:31 PMMarket Wire Jun 7 2005 3:19PM GMT
Now do one about wikis
Now do one about wikis
03/12/2003 06:04 PMAs far as I can tell from my chair far from Austin, Scott's
bet-winning song was the best thing about SXSW this year: Sitting in
Austin,
"Der Stein der Wikis"
"Der Stein der Wikis"
04/11/2005 11:43 PMWikis Anonymous
Wikis Anonymous
09/07/2004 04:43 AMBrian Lamb has a great article on wikis in academia in EDUCAUSE
Review. I didn't interview for the piece (otherwise would have shared
how academic communities are using Socialtext), but Brian more than
did his homework and sources from some...
Why I hate Wikis
Why I hate Wikis
08/19/2004 10:16 AM Jimmo explains why he hates Wikis
Wikis In Schools
Wikis In Schools
03/17/2005 03:08 AMStudents working on writing projects are accessing their teacher's
wiki from their Safari bookmark toolbar on their Macs via Apple's
Rendezvous. By Chris Jablonski, ZDNet
Atom for Wikis
Atom for Wikis
10/28/2003 11:06 PMWith the recent
upspike in
interest in
Atom
for Wikis, I just thought I would jot down a few thoughts on
the subject
...Wikis in Forbes Best of the Web
Wikis in Forbes Best of the Web
12/19/2004 03:05 PMNice article on wikis in Forbes Best of the Web, here's an excerpt on
Socialtext:One firm already focused on trying to apply wiki technology
to the enterprise market is Palo Alto, Calif.-based SocialText, which
offers a simple wiki interface that...
Disrupting IT and Wikis
Disrupting IT and Wikis
05/24/2004 11:21 PMGreat article by Jim Louderback in eWeek on how social software,
social networking and wifi are disruptive technologies for IT like PCs
were. Makes specific Wiki IT recommendations....
Tim Berners-Lee on Wikis
Tim Berners-Lee on Wikis
03/19/2005 03:10 AMTBL at a seminar in Finland, Berners-Lee's original vision of the web
was as a resource for collaboration. He said that so far it had been
"a big disappointment" in this respect, although exceptions
such as "wikis" - essentially interactive...
More about searching wikis
More about searching wikis
02/01/2005 10:02 PM
Ross
Mayfield:
Meanwhile, Jimmy Wales and others are working on Wikia, a wiki search
engine, and Wikipedia produces a nice diff feed. Adapting to
MediaWiki covers 1/4 of public wikis. There are well over 100
open source wikis, a wonderful diversity to respect, and search
engines
would do well to adapt to them over time just as they have with less
standard blog implementations.
The amount of office space that
corporations allocate to their libraries
has fallen by 8.36% over the past five
years, according to a new survey of
corporate libraries "Corporate Library
Benchmarks, 2004-05 Edition" ISBN:
1-57440-069-X.
The amount of office space that
corporations allocate to their libraries
has fallen by 8.36% over the past five
years, according to a new survey of
corporate libraries "Corporate Library
Benchmarks, 2004-05 Edition" ISBN:
1-57440-069-X.
09/03/2004 02:51 AMReports on results of a major survey of corporate and other business
libraries. Gives extensive data on management policies and practices
and details on spending trends for salaries, electronic and print
materials, and library services. [PRWEB Sep 3, 2004]
Wicked (Good) Wikis
Wicked (Good) Wikis
03/06/2004 01:49 AMBlogalyst Stowe Boyd has a seriously great article on wikis in Darwin.
Its a good intro to wiki, compares them with weblogs, highlights their
emergent properties and role as social tools. ...Wikis are built upon
an inherently open model of...
Time Article on Wikis
Time Article on Wikis
06/05/2005 11:47 PMIt's a Wiki, Wiki World: Time Magazine has an article about
wikis in its latest issue. They focus on Jimmy Wales and Wikipedia of course, but they cover
wikis in general.
This line was interesting:
A wiki is a deceptively simple piece of software (little more than
five lines of computer code) [...]
There's a wiki written in five lines? Does each line have 1,000
semi-colons?
Patterns, Wikis, and APIs
Patterns, Wikis, and APIs
05/21/2004 02:11 PM
It's great to see Ward Cunningham's friendly face popping up on MSDN's
Channel 9. In
these segments, he connects the dots between the patterns
that we increasingly use to guide software architecture, and the
environments in which we formulate, discuss, and apply those patterns.
...Free Desktop Wikis
Free Desktop Wikis
06/17/2005 04:46 PMwikidPad is now a Sourceforge project with a BSD-style license. I've
been using wikidPad since last February and consider it...
Wikis for Yahoo Users?
Wikis for Yahoo Users?
04/18/2005 07:02 PMSwaroop wants to Wikify Yahoo! Notepad. Did you even know we had a
Yahoo! Notepad? I bet many of you did not. I used to keep my grocery
list on it back in 2000, but eventually gave that up for some reason.
I still don't know why. I say we take it step farther and give some
wiki space to every Yahoo! Group as well. I wonder how many groups
would use it... Where else should Yahoo have wiki functionality...
Do Wikis Have a Place in the Newsroom?
Do Wikis Have a Place in the Newsroom?
09/08/2004 09:48 PMMark Glaser, in the Online Journalism Review asks a very big question:
Do Wikis Have a Place in the Newsroom? He covers the latest tests to
Wikipedia authority, the Wemedia Project and gets comment on public
wikis: "Most user-generated content...
Wikis winning ways
Wikis winning ways
06/20/2004 12:16 AM via Satish Talim
Using Wikis for content management...
Using Wikis for content management...
01/09/2004 10:15 PMSo here's a thought partly inspired by an e-mail from a work
colleague and partly by Haughey.com. Creating and editing
wiki pages is extremely simple and elegant once you get past the first
30 minute learning curve. And essentially you end up with a page
that's got an incredibly simple template, pretty well marked-up code
(or at least could do if you used the right Wiki system) and can be
edited incredibly quickly. Now, imagine for a moment that the Wiki
page itself is nothing but a content management interface and that the
Wiki has a separate templating and publishing engine that grabs what
you've written on the page, turns it into a nicely designed
fully-functioning (uneditable) web-page and publishes it to the world.
It could make the creation of small information rich sites enormously
quick - particularly if you built in FTP stuff.
Now one of the problems with using Wikis generally is that they
don't lend themselves to the creation of clear sectionalised
navigation. Nor do they do naturally find it easy to use graphic
design, colour or layout differently on separate pages to communicate
either your context or the your location in the site. That's not to
say that Wikis are broken, of course, just that the particularly
networked rather than heirarchical model of navigation that they lend
themselves towards isn't suitable for all kinds of public-facing sites
(the same could be said of the one-size-fits-all design of the pages).
This would clearly be a problem. Wikis sacrifice that kind of
functionality on the whole in order to gain advantages in other areas
(ie. collaborative site generation and maintainance). Without those
advantages, you'd simply be left with an inferior product.
So how to integrate design and architecture into the production of
a wiki-CMSed website? Well, it's not a particularly new question with
regard to wikis generally - loads of suggestions about how some kinds
of heirarchy could be built in have been made and some of them
implemented. On the whole they've not been terribly successful as they
present a higher level of user-level complexity, and with a lot of
potential naive users, publically editable wikis can't really afford
complexity. But that's not true if only one person or a small group
were to be updating the site. The complexity level could increase a
bit and the learing curve would have to be just a little steeper
initially.
Here's an example of how you could create heirarchy and utilise
different templates at the level of the individual page. First,
imagine a templating interface that allowed you to create an outline
heirarchy of the various sections of a site (just like you'd produce
in the outline view of Word or using something like OmniOutliner).
Now, each section of that site-map could have a distinct template
attached to it, or inherit a template from the section above. Then all
you'd need on the Wiki-page (as content-management interface) would be
a drop-down box on the right that allowed you to choose which section
the page you'd created would sit under. Given that, you could use the
mechanics behind the templating engine automatically generate a
variety of different models of heirarchical navigation and breadcrumb
trails which you could embed into your templates (you could use a
templating mechanism very much like the one used to move content
chunks around weblogs using Typepad). And the same part of the Wiki
page that you use to decide which section the wiki page should be
contained within could also house a .gif thumbnail of the template for
that page. And the assigned section of a new page could even default
to that of the page from which you created it - forward-link from a
page about Troubleshooting (in the section "Help") to create a page
about Error Messages, and Error Messages is automatically created
inside the "Help" section initially. And all of this could then be
'published', pushing everything out in a lovely stylish elegant and
visually rich format to the rest of the world at the push of a
button.
Wouldn't that be cool? Blogger-style management for all kinds of
other sites... The only things that don't seem obvious to me at the
moment is how you make the intra-wiki links not look like Wiki links
to the general public while preserving the ease of use that they
engender for the person creating the pages... Any thoughts?
Read the comments
Monitoring wikis worldwide
Monitoring wikis worldwide
01/01/2005 02:58 PM
Newsfeed search engines like Technorati, Feedster, and PubSub make
it easy to monitor blogs and news sites. You can subscribe to a search
newsfeed to be alerted whenever a blog entry or news items matches
your
search criteria. But how do you monitor all of the wikis of the world?
The newsfeed search engines don't monitor wiki recent changes
newsfeeds, or do they?
I googled
and turned up some wiki pages on InterWi
kiSearchEnginesDiscussion
and UnifiedRecentChange
s. Looks like there is plenty more work to be done in this
area.
IT Heavies Lifting Dollars for Wikis
IT Heavies Lifting Dollars for Wikis
07/27/2004 02:42 PMMichael Singer of Internet.com covers an enterprise view of the BlogOn
event: The industry itself has shifted from its early adopter stage to
an "awkward adolescence," according to experts attending last Friday's
BlogOn 2004 conference here. But major IT players...
WikiBibliography Offers Information on
Wikis
WikiBibliography Offers Information on
Wikis
01/03/2005 08:26 AMThere's a new Web bibliography available, devoted to significant
reports, information, and publications about Wikis. It's called
WikiBibliography and thank goodness for the paste key. It's available
at http://www.public.iastate.edu/~CYBERSTACKS/WikiBib.htm ....
Disney Enterprise Webl0gs and Wikis
Disney Enterprise Webl0gs and Wikis
02/10/2004 06:45 PMMike Pusateri, Elisabeth Freeman and Eric Freeman at Disney shares
their enterprise blogging initative: Using RSS for content
distribution Using RSS Enclosures to deliver video to 2 million
broadband users. Some argue that enclosures don't scale and their not
enough...
Netcraft: Wikis: The Next Frontier for
Spammers?
Netcraft: Wikis: The Next Frontier for
Spammers?
06/08/2004 03:02 AMWikis: the next frontier for link spammers .. it’ll happen in
the future .. Wiki spamming is the new black .. If Netcraft is
right
news.netcraft.com/archives/2004/06/04/wikis_the_next_frontier_
for_spammers.html
track this
site | 5 links
Wikis make online encyclopedias
interactive
Wikis make online encyclopedias
interactive
04/10/2005 10:40 AMChron.com - Sun Apr 10, 07:30 am GMT
Wide Open Spaces: Wikis, Ready or Not
Wide Open Spaces: Wikis, Ready or Not
09/09/2004 05:25 AMWide Open Spaces: Wikis, Ready or Not by Brian Lamb/strong>
http://www.edu
cause.edu/pub/er/erm04/erm0452.asp
In 1999, the World
Wide Web inventor Sir Tim Berners-Lee looked back on the previous
decade and lamented: “I wanted the Web to be what I call an
interactive space where everybody can edit. And I started saying
‘interactive,’ and then I read in the media that the Web was great
because it was ‘interactive,’ meaning you could click. This was
not what I meant by interactivity.” That vision of a genuinely
interactive environment rather than “a glorified television
channel”—one in which people not only would browse pages but also
would edit them as part of the process—did not disappear with the
rise of the read-only Web browser.1 It’s churning away more actively
than ever, in a vivid and chaotic Web-within-the-Web, via an anarchic
breed of pages known as “wikis.”. This has been added to my Wikis
section in Bots, Blogs and News
Aggregators web page.
Boston.com / News / Blogs / David
Weinberger bl0gs the Democratic National
Convention on Boston.com: Blogging
crosses over
Boston.com / News / Blogs / David
Weinberger bl0gs the Democratic National
Convention on Boston.com: Blogging
crosses over
07/29/2004 05:21 PM
fun post about the blogger
breakfastboston.com/news/blogs/dnc/2004/07/blogging_crosse.html
track
this site | 3 links
Grok Description matches for 10 Rules for Corporate Blogs and Wikis
GrokA matches for 10 Rules for Corporate Blogs and Wikis
10 Rules for Corporate Blogs and Wikis
