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Chill Pill May Cool Cell Phones (NewsFactor)







Chill Pill May Cool Cell Phones
(NewsFactor)

Chill Pill May Cool Cell Phones
(NewsFactor)
04/12/2004 06:17 PM

NewsFactor - University of Wisconsin researchers say they have developed a "chill pill" to help cool down overheated cell phones and improve signal quality while using less battery power.




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I remember when everyone shouted into their cell phones and thought that their batteries drained faster when they made long distance phones. I remember when people (who now have cell phones) swore to me that they'd never have a cell phone. I remember when cell phones looked more like military radios. I think it's fine to gripe about technology, but I would warn those people who swear they'll never use a technology. Technology evolves and so do social norms.

We've been having a dialog recently about the relationship between social norms and technology. I think this is part of the same dialog. New technologies disrupt our habits and our norms and what we feel comfortable with. I am an early adopter type who uses every technology possible and I try to wrap my life around it all. Some people try the technology and point out the tensions. Some people ignore the technology. Technology evolves along with the social norms. When it works well, we end up with a technology that contributes to society in some way and becomes a seamless part of our social norms. When it doesn't work well it either damages society or does not integrate and is discarded.

Being the techno-ut opian optimist that I am, I think that writing off Skype and IM as annoying is a big mistake. They are what military radios were to the cell phones of today. I think it's important to take what David Weinberger and da nah have to say about the tensions they create and thinking about how to make presence more granular, how to make it easier to manage the emission of your presence information and control access to you. What DOES free VoIP really mean? Can it be a background thing that allows us to continue to focus on our work instead of being an interruption? I am very excited by IM and VoIP and think that the tensions and the annoyances they are creating is a good a reason as any to dive into the privacy, identity, presence and interop issues that we've been talking about for so long. The more annoying it becomes, the more people will care about these issues.


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Quick-'n-Dirty methods to determine
which competing label is better: "Cell
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Quick-'n-Dirty methods to determine
which competing label is better: "Cell
Phone" or "Mobile Phone"?
04/28/2004 11:39 AM

On the SIGIA-L mailing list, Stephanie Berger recently asked: "My cohorts are not sure whether to use "cell phone" or "mobile phone". Any evidence that one is better than the other, or one is used more often than the other?"

This is a good example of the kind of labeling questions information architects face all the time. The answer to these labeling questions will depend on the target audience (a better label for whom?), on business requirements (maybe the business want to promote one term over the other) and on the context in which the label will be used.

I'll discuss the conversation that followed here and afterwards point to some useful tools for if you have a labeling question yourself.

Andres Sulleiro: "Without any empirical data I will go with my own opinion. [...] A quick survey of the phone carriers seems to suggest that "wireless" (as in "wireless phone", "wireless customer") is most common among US carriers, though you see some references to "mobile" as well. T-mobile, a European company, uses "mobile" which is more common in Europe as well as being the name of the carrier."

Method: check what other websites call it.

Jason Cho: "I think "cell" is more widespread in the US as Andrés noted. "Call my mobile" can sound pretentious to Yankee ears. But I would think everyone understands the term "mobile" on a business card."

Method: personal experience.

Peter Van Dijck (and others): "Google for "cell phone" (including quotes): 6,230,000, Google for "mobile phone": 6,360,000. Looks like a tie, assuming your audience is similar. Just pick one and make sure your search engine knows both terms."
Christina Wodtke: "Y ahoo for cell phone : 16,800,000, yahoo for mobile phone: 21,200,000. What does this really tell you? you'd have to know who each engine indexes, how much of the web, etc.. better to use a magic 8 ball. ;-)"

Method: check popularity of the terms on the web.

Peter Van Dijck: "My next step would be to find out what people search for on your site,
or if not available, on the web (assuming that's more or less your audience). Google adwords can help."

Method: Find out what people (preferably your target audience) search for.

Dave: "I like "mobile" for the reason that Christina stated (forward compatibility); USers and non-USers will equally understand it. Also, it is more interoperable w/ most of the vCard based addressbook programs out there. I don't know any that are using "cell" or "cellphone" ... I also like the clear and easy two word approach of "mobile phone" ... I'm always wanting to say "cellphone" where "cell phone" is really the more correct version. "cell" though just doesn't feel like a real word b/c the "cell" doesn't fit a meaning to me. I know what it means if I am forced to think about it, but it really doesn't mean anything to me at all."

Method: personal experience, check what software programs use.

Christina Wodtke: "> As can Ove rture's keyword tool (couldn't find URL straight away).

You also might consider some adaptation of the freelisting technique on a subset of your target. E.G., a write in survey: what portable electronics do you own, then analyze for use of "cell phone" and mobile phone".

Method: freelisting technique.

Eric Reiss: "Having worked closely with several telecommunications companies, including Tellabs (US), Nortel (Canada), ADVA (Germany), and NetTest (Denmark), this discussion is one I've heard before. Europeans generally don't recognize the term "cell phone." North Americans seem to accept both "cell" and "mobile." ATT insists on promoting the term "wireless." In most instances, we've agreed on the word "mobile" since it is understood by the widest audience. Nortel, for instance, used "cell" almost exclusively until the late 90s, but now leans toward "mobile." I think there is a trend here."

Method: ask the subject matter experts.

Pabini Gabriel-Petit: "There's also Wordtracker.
[...]
In this vein, you might try just walking up to people, holding up your cell/mobile phone, and asking them what they call it."

Method: Analyze what people search for.

Method: Find out what labels your users use.

Quick-'n-Dirty methods to determine which competing label is better.

So, as a review, here are some of the methods used to determine which label is better.

1. What do you think?
Method: personal experience/insights.

2. What do your users think?
Method: freelisting technique.
Method: Find out what labels your users use: show them the item you're trying to label and ask them what it is. (You could build an online tool for this).
Method: Find out what people (preferably your target audience) search for / check popularity of the terms on the web. Ove rture's keyword tool. Google adwords. Wordtracker. Google and Yahoo both list how often a term is used on the web (use quotes around your terms!).

3. What do the experts think?
Method: ask the subject matter experts.
Method: check what other websites/software call it.

Gotcha's: be careful when using these techniques. You are looking for a label that works for your audience and your business requirements. Most of these techniques use audiences that may be very different from yours, and most are indicative only (ie: they're not hard science). Use your judgement.


Chill Pill May Cool Cell Phones (NewsFactor)

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