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Behind the Sun, Microsoft, rhetoric







Behind the Sun, Microsoft, rhetoric

Behind the Sun, Microsoft, rhetoric 04/12/2004 02:06 PM

The elephant in the room when Sun Microsystems and Microsoft announced their fairly stunning detente was commoditization — the pressure from widely available, low-cost alternatives. Go behind the rhetoric and Microsoft's promise to pay Sun nearly $2 billion. You'll find long-term trends that have to be gnawing at the companies' chief executives, Scott McNealy of Sun and Steve Ballmer of Microsoft, who shared the stage in a news conference and acted like friends.




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Behind the Sun, Microsoft, rhetoric

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Behind the Sun, Microsoft, rhetoric

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