Google Changes Trademark Policy

Grok Headline matches for Google Changes Trademark Policy

Under Pressure Google Changes
Trademark/Copyright Ad Policy in
US/Canada

Under Pressure Google Changes
Trademark/Copyright Ad Policy in
US/Canada 04/13/2004 10:29 PM
With trademark search engine advertising suits going forward in the courts, and more in the wings, Google reworks terms of service langage.

Mozilla Trademark Policy Finalised

Mozilla Trademark Policy Finalised 06/17/2005 07:23 PM

Should Google Have Anything To Do With
Ad Trademark Questions

Should Google Have Anything To Do With
Ad Trademark Questions 05/04/2004 03:09 PM
Google keeps running into lawsuits concerning companies who buy advertisements based on the names or trademarks of their competitors. We've already explained why should be perfectly legal under trademark law (which doesn't prevent all use of a trademarked term - just any use that is seen to be confusing people into believing one company is another company). However, this NewMediaZero piece points out that, even if it is a trademark violation, it makes no sense to go after Google, who is simply the publisher. If they must go after someone, the complaining companies should go after those who they are accusing of misusing their trademarks: the competitors buying the ads. Of course, what this article leaves out is that the complaining companies are upset that Google appears to be profiting off of their trademark by selling the ads. I wonder what would happen if Google set up a "compromise" position where a portion of the money that an advertiser paid for advertising on a trademarked keyword went to the trademark owner?

Axa sues Google over trademark

Axa sues Google over trademark 04/27/2004 11:35 AM
Insurer Axa is to sue Google in a dispute over trademarks which could threaten the web search firm's advertising revenues.

New Google Trademark TrustRank

New Google Trademark TrustRank 06/05/2005 11:28 PM

ACS Sues Google Over "Scholar" Trademark

ACS Sues Google Over "Scholar" Trademark 12/19/2004 03:06 PM

Donna Wentworth @ Copyfight

ACS Sues Google Over "Scholar" Trademark

Because when we think about scholarship and online research, we think about the American Chemical Society (ACS).

Or maybe not.

Story here.

Not.

As Jon Stewart would say... Please stop. Can't we just get along. Ugh.

Comment - TrackBack

EU Company Suing Google on Trademark Ads

EU Company Suing Google on Trademark Ads 05/24/2004 06:46 PM
A German company is suing Google over allegations the Internet search engine allows rival companies to buy ads using trademarked terms, an attorney said Monday.

Google Takes Hit in U.S. Trademark Case

Google Takes Hit in U.S. Trademark Case 03/31/2005 10:57 PM

New Trademark Lawsuit Challenges Google

New Trademark Lawsuit Challenges Google 04/25/2004 07:26 PM
AXA, the world's No. 3 insurer, is taking Google Inc. to court next month in the latest trademark challenge to threaten the heart of Google's business model—advertising.

Google Scores Win in Trademark Lawsuit

Google Scores Win in Trademark Lawsuit 12/19/2004 03:05 PM
Google won a major legal victory when a federal judge ruled that the search engine's advertising policy does not violate federal trademark laws.

Google Gets Another Adwords Trademark
Suit

Google Gets Another Adwords Trademark
Suit 08/18/2004 12:47 PM
WebProNews Aug 18 2004 5:31PM GMT

Google Trademark Suit Could Go to Trial

Google Trademark Suit Could Go to Trial 04/01/2005 08:09 PM
The U.S. District Court is allowing a trademark-infringement lawsuit to proceed which could have a serious impact on the search company's profitable AdWords program.

Google Requests Trademark Ruling

Google Requests Trademark Ruling 12/08/2003 02:21 AM
dmnews.com Dec 8 2003 1:13AM ET

Google Ruled a Trademark Infringer

Google Ruled a Trademark Infringer 02/05/2005 09:36 PM
Slashdot Feb 5 2005 5:21PM GMT

Google Asks Judge to Lay Down Trademark
Law

Google Asks Judge to Lay Down Trademark
Law 12/05/2003 07:47 PM
In a high-stakes trademark poker game, Google called what might or might not be a bluff on the part of an online seller of home decorating products. ...

Google plans trademark gamble

Google plans trademark gamble 04/14/2004 12:53 AM
CNET Asia Apr 14 2004 4:58AM GMT

Google plans trademark gambit

Google plans trademark gambit 04/13/2004 06:07 AM
The search engine giant plans to remove some limits on keyword advertising sales, highlighting a high-stakes gamble for its popular advertising service.

Google Sparks Trademark Debate

Google Sparks Trademark Debate 04/13/2004 10:27 PM
The search engine decides to allow advertisers to bid on keywords despite trademark complaints, instead focusing on the content of the sponsored-link results. But its move draws skepticism among some search marketers and attorneys.

Google wants ruling on search trademark
law

Google wants ruling on search trademark
law 12/04/2003 11:53 PM
Aiming to pre-empt mounting complaints of trademark violations, the search company asks a court to rule on whether its keyword-advertising policy is legal.

Googles sues to remove Google trademark

Googles sues to remove Google trademark 07/07/2004 02:26 PM
"Stelor Productions, the company that owns and operates Googles.com, said Wednesday it has initiated trademark proceedings with the U.S. Patent and Trademark Office against Google."

Google calls for trademark keyword
clear-up

Google calls for trademark keyword
clear-up 12/05/2003 12:37 PM
Netimperative Dec 5 2003 12:13PM ET

Google faces another trademark suit in
Germany

Google faces another trademark suit in
Germany 08/18/2004 12:17 PM
A German court is set to hear oral arguments in a trademark suit against Google Inc. next week, as the search giant faces yet another legal challenge to its AdWords keyword advertising program.v

More Trademark Legal Issues for Google
AdWords

More Trademark Legal Issues for Google
AdWords 10/28/2003 11:08 PM

Google May Lose Rights to Use the Gmail
Trademark

Google May Lose Rights to Use the Gmail
Trademark 08/13/2004 01:41 AM
<b>cybershark</b> has reported in our <i>Back Page News</i> that Google, after its Gmail debut, does not hold legal rights to the trademark, yet.

Normally, the registrations for trademarks are handled in a "first come, first served" basis and in this case, Google is in fact, the fourth in line. Who gets it first? Cencourse, a Miami company that provides multimedia services has filed the application on the same day that <a href=http://www.neowin.net/comments.php?id=18716&category=main target=_blank>Google spilled the beans on Gmail</a>.

The first applicant, Cencourse, filed the application on March 31st. Precision Research jumped in on April the 2nd, following by the British market research firm, Independent International Investment Research (IIIR) who filed the application on the next day. Google didn't make a move until April 7th.

IIIR is the only company out of the three that contacted Google about the dispute. The company's CEO admitted to operating a service with similar name since 2002 and filed the application after hearing about Google's service.

"Having invested in making our target market aware of our service, we wish to avoid the confusion that would inevitably arise if a much, much larger firm were to brand its service indistinguishably from our own," he said.

It is likely that the dispute will be heading to court where Google's attorney holds confidence in victory. One could only imagine why the trademark ownership hasn't been taken cared off before the service gets announced.

View: Visit Internet News for more details

Read full story...

Google faces trademark tug-of-war with
kids Web site

Google faces trademark tug-of-war with
kids Web site 07/07/2004 10:56 PM
SiliconValley.com Jul 8 2004 2:16AM GMT

Google loses trademark case in France

Google loses trademark case in France 02/05/2005 09:08 PM
French court charges search giant with trademark counterfeiting and misleading advertising in case brought by Louis Vuitton.

Google Encounters More Trademark
Problems with Froogle Name

Google Encounters More Trademark
Problems with Froogle Name 07/27/2004 04:23 PM
Source: Search Engine Guide - On the heels of a trademark dispute with children's Web site googles.com, search giant Google is now dealing with another lawsuit involving the use of the name Froogle....

Google faces trademark suit over keyword
ads

Google faces trademark suit over keyword
ads 01/28/2004 10:45 PM
A lawsuit filed by American Blind and Wallpaper Factory intensifies an ongoing dispute over whether Google's policy of selling ads related to search terms is legal or involves trademark infringement.

AXA Insurance Sues Google for Trademark
Infringement

AXA Insurance Sues Google for Trademark
Infringement 04/25/2004 11:33 PM
Search Engine Lowdown Apr 26 2004 4:21AM GMT

Google Trademark Issues Remain
Unresolved

Google Trademark Issues Remain
Unresolved 12/19/2004 03:37 PM

Google Loses Second French Trademark
Lawsuit

Google Loses Second French Trademark
Lawsuit 02/05/2005 09:48 PM
Coming just weeks after a French court seemed to misunderstand the purpose of trademarks a second French court has ruled that Google cannot sell ads based on trademarked keywords. This time, the case was brought by Louis Vuitton Malletier. Here, the argument appears to make a bit more sense on its face, as it wasn't competitors that LVM was worried about, but counterfeiters selling products to people who searched on the Louis Vuitton name. Except... that's wrong. Louis Vuitton Malletier should be going after the counterfeiters, not Google. The counterfeiters are the ones who are breaking trademark law by advertising products that aren't actually Louis Vuitton. So, why is Google involved at all? They're just offering the platform by which these ads are placed and shouldn't be responsible at all for the content of those ads. Furthermore, as long as the ads aren't confusing buyers about the nature of the products, then there's no reason for it to be trademark infringement. It's just in cases where there is confusion -- and then it's the company doing the confusing that should be taken to court.

Google faces trademark tug-of-war with
kid's Web site

Google faces trademark tug-of-war with
kid's Web site 07/07/2004 09:34 PM
Miami Herald Jul 8 2004 0:47AM GMT

Google Loses Second French Trademark
Ruling

Google Loses Second French Trademark
Ruling 02/05/2005 09:41 PM
"The court ordered Google to pay EU100,000 for "counterfeit acts" and another EU100,000 for "unfair competition and false advertisements""

Google loses French trademark appeal

Google loses French trademark appeal 03/17/2005 03:55 AM

Google seek trademark keyword advice

Google seek trademark keyword advice 12/07/2003 07:33 PM
Google said they could block registered trademarks from being sold as keywords but they could not and would not block descriptive phrases such as "American ...

Google Wins German Trademark Ruling

Google Wins German Trademark Ruling 09/22/2004 12:55 AM
dmnews.com Sep 22 2004 5:14AM GMT

Google Faces Trademark Charges in
Germany

Google Faces Trademark Charges in
Germany 05/07/2004 09:13 AM
Search Engine Journal May 7 2004 1:25PM GMT

UK company bags Gmail trademark before
Google

UK company bags Gmail trademark before
Google 08/21/2004 03:06 PM
Asian Age Aug 21 2004 5:54PM GMT

Google, Overture Trademark Case Moves
Forward

Google, Overture Trademark Case Moves
Forward 09/03/2004 08:03 PM
The providers of search-based advertising have a tough road ahead following a court ruling in GEICO's trademark-infringement case, legal experts say.
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Google Changes Trademark Policy

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