US: Advertisers help boost Yahoo's Q1

Grok Headline matches for US: Advertisers help boost Yahoo's Q1

What Advertisers Want

What Advertisers Want 01/15/2003 06:57 PM
WebTechniques Jan 15 2003 5:25PM ET

MSN to mix advertisers with bl0gs

MSN to mix advertisers with bl0gs 04/06/2005 11:07 PM
New versions of its instant messaging and blogging services with beefed up community, video, search and advertising features.

Advertisers and Readers

Advertisers and Readers 04/17/2004 11:24 AM

Angie McKaig again inspires me with "please stop making my eyes hurt".

Angie underscores the importance of readers to publishers that support their work with advertising, and she also makes clear the importance of good advertising to readers. Advertising and editorial have to work together on the web more than in any other medium, in my opinion, because there are so many alternatives out there for web users.

Great report Angie.

Advertisers return to Web

Advertisers return to Web 05/14/2004 07:37 PM
Reuters,UK-1 hour ago ... While newer paid-search advertising offered by Google and Yahoo unit Overture has stolen the spotlight with its rapid growth, traditional advertising still ...

MSN mixes advertisers with bl0gs

MSN mixes advertisers with bl0gs 04/07/2005 10:15 AM
New versions of Microsoft's IM and blogging services offer beefed-up community, video, search and advertising features.

Will Advertisers Sue Google To See Your
Email?

Will Advertisers Sue Google To See Your
Email? 06/14/2004 02:50 PM
The misplaced hype over Gmail's potential legal problems for putting up contextual ads in your email seems to have thankfully died down. However, Mark Rasch, over at Security Focus is trying to dig it back up again with a somewhat more thoughtful piece about whether or not Gmail breaks existing laws by scanning emails without the permission of the sender as well. It seems like a stretch - and about the best that can be said is that some of the wording of older laws may need to be adjusted to take into account the concept of email. Otherwise, it doesn't seem like there's a real problem here. However, as an aside, he does bring up an interesting (if unlikely) possibility. What if an advertiser feels that Google is lying about inserting their ads, or believes that Google is inserting competitor's ads instead? Could they then subpoena your emails in order to prove the point? This would, obviously, violate your privacy through no action of your own doing. However, this seems like a huge stretch. First, I'm sure that Google's contract makes it clear that they're not required to put in an ad in all circumstances, so there would be little legal recourse for a company. Second, since the ads are placed on the fly, there's no specific reason why anyone's email should be subpoenaed. The ads are not associated with the email itself - but that particular viewing of the email. So, gaining access to the emails won't show the same ads that were originally placed and will do nothing to prove the legal case one way or the other.

L.L. Bean Sues Pop-Up Advertisers

L.L. Bean Sues Pop-Up Advertisers 05/17/2004 07:38 PM
L.L. Bean files lawsuits against four companies that it alleges used pop-up ads that appeared when some customers visited the clothier and outdoor gear retailer's Web site.

Advertisers Look Elsewhere as SE Ad
Space Dries Up

Advertisers Look Elsewhere as SE Ad
Space Dries Up 07/19/2004 06:33 AM
Some feel that the search engines are out of ad space : "In the long term, we'll hit a wall where a lot of the search buys that make sense today won't make sense anymore because prices will have risen so high,"

Ballmer to Advertisers: You're Key to
Microsoft

Ballmer to Advertisers: You're Key to
Microsoft 03/17/2005 03:55 AM

Web Advertisers Employing New Tools

Web Advertisers Employing New Tools 06/13/2004 06:34 PM
AP via Newsday Jun 13 2004 10:09PM GMT

L.L. Bean Sues Pop-Up Advertisers (AP)

L.L. Bean Sues Pop-Up Advertisers (AP) 05/17/2004 04:23 PM
AP - L.L. Bean filed lawsuits Monday against four companies it alleges used pop-up ads that appeared when some customers visited the clothier and outdoor gear retailer's Web site.

WSJ.com - Many Advertisers FindBlogging
FrontierIs Still Too Wild

WSJ.com - Many Advertisers FindBlogging
FrontierIs Still Too Wild 03/25/2005 09:19 PM
WSJ.com - Many Advertisers Find Blogging Frontier Is Still Too Wild .. The Wall Street Journal

online.wsj.com/public/article/0,,SB111170694414889227-LZ2pCe QYYnQV8nQ8I7PVH_B6m0g_20050424,00.html?mod=blogs
track this site | 3 links

Advertisers return to Web, spending seen
at record

Advertisers return to Web, spending seen
at record 05/14/2004 07:37 PM
USA Today-1 hour ago ... While newer paid-search advertising offered by Google and Yahoo unit Overture has stolen the spotlight with its rapid growth, traditional advertising still ...

Who Spends More On Media: Consumers Or
Advertisers?

Who Spends More On Media: Consumers Or
Advertisers? 08/03/2004 02:18 PM
An investment bank has released a study saying that consum ers now spend more money on media than advertisers do. Traditionally, things like TV are considered advertising-supported media, rather than consumer supported. However, with the rise of things like cable TV, that's been shifting and the study says it's shifted all the way in favor of consumers spending more on media than advertisers do. However, you really have to wonder how they came up with these numbers, because you could make plenty of arguments concerning what really counts as "media." Does an internet connection count? If so, that's a lot of money being spent on media between cable fees and internet connections. Do services (not content) count? Every year there's a ridiculous study trying to count up how much people spend on online content, and it includes online services like dating sites -- which is completely different than paying for "content." So, it's easy to come up with different ways to have the numbers fall into line, but it doesn't necessarily mean that people are willing to open up their wallets and pay for "content" as some will interpret this latest study to suggest.

AOL Plans To Add Marketing Tools For
Advertisers

AOL Plans To Add Marketing Tools For
Advertisers 04/09/2005 02:55 PM
TechWeb Apr 9 2005 6:35PM GMT

Advertisers Go Digital to Track Ads
(Reuters)

Advertisers Go Digital to Track Ads
(Reuters) 08/17/2004 03:29 PM
Reuters - Top marketers are going digital to track the delivery of commercials into U.S. homes with a system some advocates say will revolutionize advertising the way product codes changed the selling of sliced bread.

Court duel between advertisers on
Internet

Court duel between advertisers on
Internet 01/05/2004 01:31 PM
IHT Jan 5 2004 12:48PM ET

Microsoft Makes Nice With Advertisers

Microsoft Makes Nice With Advertisers 03/19/2005 03:04 AM
Microsoft hosted 500 of its closest advertising friends in Redmond this week at the MSN Strategic Account Summit. Microsoft CEO Steve Ballmer delivered the keynote, and Microsoft showed off adCenter, its new self-serve ad platform.

Major Advertisers Caught in Spyware Net
(AP)

Major Advertisers Caught in Spyware Net
(AP) 06/24/2005 03:06 PM
AP - Unwanted software slithered into Patti McMann's home computer over the Internet and unleashed an annoying barrage of pop-up ads that sometimes flashed on her screen faster than she could close them.

Online advertisers employing new tools

Online advertisers employing new tools 06/13/2004 06:18 PM
MSNBC-1 hour ago ... study. Much of the growth came from keyword ads that Google Inc., Yahoo! Inc. and others deliver alongside regular search results. ...

False clicks hurt advertisers

False clicks hurt advertisers 07/19/2004 09:35 AM
ZDNet Jul 19 2004 2:16PM GMT

Advertisers face up to TiVo reality

Advertisers face up to TiVo reality 04/26/2004 02:23 PM
National advertisers plan to cut spending on TV commercials as ad-skipping devices take hold, according to a survey. Web advertising is expected to benefit from the shift.

Advertisers find gold in Web searches

Advertisers find gold in Web searches 04/17/2005 02:37 PM
CNN Money Apr 17 2005 6:14PM GMT

Hispanic Portals Reach Out to
Advertisers

Hispanic Portals Reach Out to
Advertisers 03/22/2005 09:41 PM

The World Federation of Advertisers 50th
Anniversary

The World Federation of Advertisers 50th
Anniversary 11/02/2003 06:30 AM
WFA Commercial Hall of Fame .. reklamer

wfanet.org/public/index-hall.html
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"WSJ.com - Many Advertisers
Find Blogging Frontier Is Still Too
Wild"

"WSJ.com - Many Advertisers
Find Blogging Frontier Is Still Too
Wild" 03/27/2005 04:43 AM

Could iTV let advertisers side-step
broadcast rules?

Could iTV let advertisers side-step
broadcast rules? 04/22/2004 01:30 PM
newmediazero Apr 22 2004 5:41PM GMT

Microsoft CEO Ballmer Tells Advertisers
They're Important

Microsoft CEO Ballmer Tells Advertisers
They're Important 03/17/2005 03:49 AM
Search Engine Lowdown Mar 17 2005 8:15AM GMT

Google helps advertisers target cities

Google helps advertisers target cities 04/15/2004 09:00 AM
ZDNet UK Apr 15 2004 12:59PM GMT

17-March-2003 -- Tivo Not a Threat to
Advertisers

17-March-2003 -- Tivo Not a Threat to
Advertisers 03/19/2003 10:27 PM
Tivo Not a Threat to Advertisers -- "Recent internal research by Procter & Gamble Co. indicates that consumers who fast-forward...

Google Plans Improved Service for
Advertisers

Google Plans Improved Service for
Advertisers 04/15/2004 02:31 AM
Los Angeles Times Apr 15 2004 7:13AM GMT

Advertisers Return to Web, Spending Seen
at Record (Reuters)

Advertisers Return to Web, Spending Seen
at Record (Reuters) 05/14/2004 12:17 PM
Reuters - When General Electric turned a Web banner ad into a virtual doodling pad last year, it also created a minor Internet sensation.

Yahoo Japan Releases New Guidelines for
Advertisers

Yahoo Japan Releases New Guidelines for
Advertisers 09/01/2004 09:29 AM
"...any web site deemed by Yahoo JP to be travel related must be a member of the Japan Association of Travel Agents or All Nippon Travel Agents Association and have a business in Japan. This applies even if the business and the focus of the site is outside of Japan."

Advertisers Agree On Standardized Ad
Tracking System To Better Spy On You

Advertisers Agree On Standardized Ad
Tracking System To Better Spy On You 08/17/2004 05:02 PM
As TV execs are slowly starting to realize that the traditi onal 30-second-commercial-broadcast-to-millions-of-homes model of advertising is dying, advertising execs are trying to help move them along by finally agreeing to a standardized tagging system so that all advertisers can uniquely identify advertisements. Initially, this should make it easier to make sure the right commercials show at the right time, but it also opens up plenty of other possibilities -- some good, some bad. For example, it could make it easier to better customize advertising. An advertiser could easily designate multiple versions of an advertisement for different audiences, and the ID system could easily drop the proper ad into place for the proper audience. Another good idea (though, not suggested in the article, and unlikely to be implemented) would be to build up a big database of publicly available commercials. The amount of traffic a site like AdCritic used to get should show that, even if people are skipping TV ads on their TiVo, they still want to seek out and find the good TV commercials. This system would create a perfect way to classify the ads so they could be in one big central database, allowing more people to view the good ones. Of course, instead of that, it appears the advertisers are drooling about the possibility of tying this AD-ID to RFID so they can somehow tell that you bought product X after watching commercial Y. The article talks openly about how exciting an opportunity this is for advertisers, which shows just how backwards their thinking is. If they want to use these new technologies, instead of telling us how they're going to use them to spy on us, tell us how they'll make our lives better.

Fantasy Leagues Attract Money From
Advertisers

Fantasy Leagues Attract Money From
Advertisers 08/22/2004 09:19 PM
Free or low-cost services from AOL, NFL.com and even Best Buy are attracting advertising dollars for fantasy sports leagues.

Advertisers to rely on wireless link to
consumers (FT.com)

Advertisers to rely on wireless link to
consumers (FT.com) 04/06/2005 05:56 PM
FT.com - Mobile telephones and other wireless communication devices will soon become the most important medium for advertisers to reach technology-savvy consumers, one of the world's leading advertising executives said on Wednesday.

Advertisers find market with search
engines

Advertisers find market with search
engines 01/20/2003 10:32 AM
Type in "computer" on Google, for example, and you will see a paid ad from Gateway at the top of the page and another paid ad from Dell Computer Corp. ...

Yahoo's Web Bugs: How to Opt Out

Yahoo's Web Bugs: How to Opt Out 05/11/2004 01:22 PM

A reader alerts me to Yahoo's use of Web Bugs, invisible files that let the company track a variety of behavior "inside and outside our network of web sites and in connection with Yahoo! products and services." Yahoo says no personally identifying information is collected, but since it knows who you are when you're doing email, that's a distinction without a difference, I think. Anyway, here's a page where you can opt out. Yahoo calls them "Web Beacons," a rhetorical trick. Note that you have to do it for each browser you use, and the browsers have to accept cookies. Also note that when you opt out you get a page that makes it all to easily to inadvertently opt back in. Be careful. For more information on web bugs, see this page by Richard Smith.

On Yahoo's Google Ads

On Yahoo's Google Ads 06/08/2004 10:30 AM
My thoughts, not those of my employer... The folks at Search Engine Lowdown say: Not a smart move on Yahoo's part, they are advertising on Google. Why isn't it smart. Let's see, could it be because they are giving their biggest competitor a thumbs-up just before Google intends to raise umpteen-billion dollars? Oh, please... "Not a smart move" huh? Let's think about that a bit. First, the way Google's ad program works, if people don't click the ads frequently enough,...
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US: Advertisers help boost Yahoo's Q1

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