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The Secret Source of Google's Power







The Secret Source of Google's Power

The Secret Source of Google's Power 04/09/2004 04:09 PM

"Google has built their own distributed, fault-tolerant, petabyte filesystem, the Google Filesystem. This is ideal for the job. Say GFS replicates user email in three places; if a disk or a server dies, GFS can automatically make a new copy from one of the remaining two. Compress the email for a 3:1 storage win, then store user's email in three locations, and their raw storage need is approximately equivalent to the user's mail size." Story




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Open source hides secret data


Open source hides secret data 06/22/2005 02:10 AM
The art of hiding information from anyone except from the intended receiver has been used for many centuries. Hiding information by embedding it in other, seemingly innocuous information is known as steganography, a word that means "covered writing" in Greek. Today, steganography applications can hide one file within another on a computer. Steganography applications are available on many different platforms, including Windows, Linux, and *BSD.

Prelude IDS Framework: "Open Source
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A Business Information Publication
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A Business Information Publication
Standard and Google's Power to Make It
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08/30/2004 03:17 PM

It's time we extend the robots.txt concept to information about businesses.

First, let's take a quick detour into robots.txt for a second —

In order to tell a search engine how to spider a Web site (or not), webmasters can stick a text file called "robots.txt" in their root directory with information spiders can use. This works because it's useful and it's ridiculously simple — everyone sticks the same file, named the same thing, in the same place. It's so simple, it can't NOT work.

MT-Blacklist does the same thing. You can put your blacklist in a text file called "blacklist.txt" in the root of your site so people can see what you're blocking.

For the sake of standards, it is recommended that the file be named blacklist.txt and reside in the root directory of your website. The possible network effect here is certainly delicious.

This isn't complicated — stick the same info in the same place and people will know where to get it.

Okay, back to the point —

Lets make up an XML spec for information about your business. Like this:


<business_info>
  <name>Deane's House of Pancakes</name>
  <address>1600 Pennsylvania Ave</address>
  <tag_line>We make round, fluffy crap.</tag_line>
  <hours>
    <monday>
      <open>0900</open>
      <close>2200</close>< br />    </monday>
[etc]

Obviously, this is absurdly simple, but you get the idea. You could have fields for your business phone number, fax number, general email, directions on how to get to your office, stock ticker symbol, customer service phone number, etc. Essentially, anything anyone would want to know about your business and for which they would (1) have to look up on your Web site, or (2) make a phone call to your receptionist.

Now, lets all put this file in the root of our Web site and call it "info.xml." That way we all know where it is, and we can all retrieve it. Now, every business has a common URL pattern where a program can find easily digestable information about the business. It's not hard to imagine what we could do with this.

For instance, Outlook could parse the domain name of the email address of all your contacts, go looking for this file for each one, then store the information with the contact (refreshing it every 30 days or so).

Online white and yellow pages could have a field day with it — you just give them your URL, and all your information is self-updating. Search engines could present this information alongside search results for your company. Etc.

Of course, this only works if everyone does it. And here, my friends, is the one, single thing that would have to happen for everyone to do it: Google adopts it. That's it. If Google announced tomorrow that they were going to do something like this, and released the spec for it, we'd see info.xml files start to hit the Web within a few hours. We'd have massive saturation within a month.

Google is already pushing beyond search with localization results. They're nailing down addresses of sites they visit, then presenting them in graduated radii from the city center.

Why not eliminate the parsing step and just ask people to put their actual address in a file in a common location? And while they're at it, have them put a bunch more information there as well. Once search engines starting spidering and parsing this stuff, it's amazing the level of detail and accuracy you could get for online directories and other business information sources.

And, again, the only thing standing between this idea and reality, is Google. Google is such a juggernaut that they could — in the words of Jean Luc Picard — "make it so" just by announcing that they wanted to it to happen. Companies would fall all over themselves to deliver it. Like Microsoft, Google is in a position to drive standards simply by virtue of its position.

So, Google, snap to it. The world is waiting.

Click here to comment on this entry


Using our bodies as a power source: the
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In Search of New Power Source, City
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02/13/2004 02:37 PM
ANALYSIS: Redmond would be smart to make lemonade out of lemons by releasing the rest of the Windows code and letting developers have at it.

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new guide "Choosing and Using Open
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Nonprofits."
02/17/2004 11:57 PM
As per a recent post, I love to see (and hope to one day do it myself) Open Source Software in Non-Profits. Seems http://www.nosi.net found my post: http://thelostolive.net/tlo/comments.php?id=1786_0_1_0_C And commented the release of its new guide "Choosing and Using Open Source Software: A Primer for Nonprofits." And now in their own words: ___snip____ -- From: Katrin Verclas Email: steering (a) nosi.net Hi, Kevin - NOSI actually just released a new...

Open source and visible source


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Open-source activist Bruce Perens joins
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The secret is out of the bag


The secret is out of the bag 06/17/2005 04:39 PM

I promised Dick Hardt I wouldn't blog about this - but now that Photo Matt has blogged it - the whole world knows: Sxip is working on a TypeKey killer - based upon their Sxip Networks ytechnology.

It'll be revealed at SuperNova next week. It's about time!


what we do is secret


what we do is secret 04/12/2005 01:44 PM
Thought you knew the first wave L.A. punk scene? Knew Belinda Carlisle was a Germs drummer, Pat Smear became Nirvana's guitarist, Henry Rollins was not the lead singer of Black Flag? Think... Again. New book out today.

"is secret"


"is secret" 09/07/2004 08:02 PM

Secret Santa


Secret Santa 12/03/2002 11:46 AM

I am a Secret Santa.

secretsanta.gif


Keep It Secret! Keep It Safe! 0.6


Keep It Secret! Keep It Safe! 0.6 05/01/2004 04:06 PM
A Java password manager.
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