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Microsoft "get" blogging







Microsoft "get" bl0gging

Microsoft "get" bl0gging 04/09/2004 04:08 PM

Who would have thought a year ago that Microsoft would be the company that took corporate blogging to the next level? Say what you like about the company itself, you can't fault the quality and quantity of bloggers coming out of Redmond at the moment. Yesterday I stumbled across this fascinating blog that provides an insight in to Microsoft's recruitment techniques. If you're looking for a job at a high-tech company you can't afford not to read this - they already have a bunch of resume advice, tips on what to wear to interviews and posts on subjects such as employee referrals, international recriting, phone screening and more.

The authors are two Microsoft recruiters and display an incredible enthusiasm for their work, which is probably what makes the blog such a great read. It's fun to compare their more recent entries with their opening entry, which Robert Scoble rightly criticised as being far too corporate. The great tragedy of the official Bush and Kerry blogs is that they frequently read like glorified press releases. One of the core messages of the Cluetrain Manifesto is that people want to be communicated with in a human voice. I don't know if the Microsoft recruiters have read it, but they've certainly taken that core value to heart.




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Yet more on bl0gging - me on tv 08/01/2004 02:54 PM
On Monday I'm taping a 6-minute segment for Greater Boston, a local PBS show, on blogging the convention. I don't know what they'll ask me, but if you - worthy denizens of the blogosphere - learn anything new from it you ought to be ashamed of yourself. (I'm guessing, "So, what is a blog?" will come up in the first 15 seconds.) I assume it'll air on Monday night at 7pm, on Channel 2 in Boston. Now it's off to the gym to lose 40 pounds. Also, does anyone have a spare toupee, or a dead squirrel, or something? Thx....

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Liz Goes Beyond Blogging 11/04/2003 08:17 PM

I haven't been blogging much because I just found a wireless hot spot (albeit for $8.95 a day), but now Liz Lawley is speaking and I'm happy to say that she is just as interesting in person as she is on her blog. Her topic now is "Beyond Blogging: Where Next with Blogs and Blogging."

Liz is on a campaign to stop using the word "blog" because she thinks it's an ugly word, so she's gone back to using the term "weblog." This, of course, contrasts with Terry Huwe's comment in the current issue of Computers in Libraries that anything called "blogging" has to be a little fun (sorry it's not available online). At this morning's keynote, the panel referred to F. Scott Fitzgerald's quote about being able to keep two contradictory thoughts at the same time, so now I feel like I've come full circle for the day.

"How many of you with you could Google your office? I can Google my brain (via her blog)."

"Bloggers are not a unified community, nor are blogs a unified commodity."

"The term "weblog" will become meaningless because the software can be used so differently and for different purposes. Just because something is called a "book" doesn't mean it's like every other book. We need to start thinking of this as a medium."

"Blogs aren't really on a topic anymore than people are. In the long term, categorization isn't going to get us what I want because you can't categorize blogs, but microcontent (like the Internet Topic Exchange) will."

Liz doesn't use an aggregator for reading blogs because she likes the visual interface of blogs. She likes the binding and feel of books, she likes the native view of blogs.

Liz showed All Consuming and noted that can buy the book or find who's been writing about it. It's too bad she couldn't say you could see if your library owns the book.

Liz is highlighting the community aspect of blogs, especially via comments. Personally, I think it's too bad that libraries don't understand this and always turn off comments. She's also bravely explaining trackback. I say "bravely" because it's already been a long day with four other programs about blogging (yay - a blogging track at a librarian conference!), so I know a lot of those folks are already on overload. I'm still glad she's mentioning it, though, and hey, she is discussing the risks.

Oooh - she said "wiki!" Oooh - and it's the Atom wiki! Daring, daring, brave Miss Liz! You'll be answering all dem questions about wikis now. :-)  "Ego can be a real barrier to collaborative development." Liz says, "Wikis scare librarians. A lot." Heh.

Ha - she just created a page on the Atom wiki called "GuidetoSite and she's building a page. "This is both terrifying and exhilerating to people who deal with information. I'm still not sure which side I come down on."

How do we generate content collectively at the same time? Liz started her blog last year after she read Dan Gillmor's site as he was posting them to his blog. He included notes and links that made her re-think her interpretation of the sessions.

The first question after Liz's presentation is about security and password-protecting blogs. I feel very confident in saying that this is the first question asked after every blog presentation at a library conference. We are sooooo paranoid. The second question is about building community, especially as noted in Liz's class. Now we're getting somewhere.


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A little while ago, I made a shor t post on Miguel de Icaza’s com ments on Avalon, Longhorn’s new UI API (which obsoletes WinForms, which obsoletes the unmanaged API’s). Miguel, one of the driving forces behind mono and Gnome, pointed out what he considered to be problems with Avalon. Well, Chris Anderson, one of Microsoft’s Avalon designers (and a guy that doesn’t check his CSS against FireFox), responded to Miguel’s critique.

Interestingly enough, we never “ignored” standards. We spent a huge amount of time understanding and evaluating the existing standards. SVG and CSS both were passed on because they weren’t adaquate to meet our needs. WinFX is a platform for the next decade or longer - we can’t start with a base that doesn’t meet our needs.

Miguel then replied with further explanation on his view of the technology.

I read with interest the various justifications for not following the standards just when Avalon was coming out, I wont argue about the merits of the CSS one, but the case for not using SVG is particularly poor: ‘not using pascal casing’, ‘not using full english words’?

It can only make sense in a world of only-Microsoft technologies, but even there, you are shooting yourself in the foot: collaboration with others might be initially difficult, but it has always paid off in nature.

In the course of this back and forth, we hear a lot of good reasoning on the design of OO systems and get to peek into a decision-making process that we’ll all be on the receiving end of in a few years. This is one of the big ways that blogging has changed the world. In the past, you would have to go to a conference to hear from either of these two guys. They probably wouldn’t even have this type of discussion, since they’re working on different technologies most of the time. Now, we all get to see a great, substantial debate between two people who are shaping the future of desktop computing.

Click here to comment on this entry


IBM bl0gging with Roller


IBM bl0gging with Roller 03/14/2005 04:48 PM

I'm not sure how many of the reported 2,800 internal blogs at IBM are running Roller, but it's pretty clear that the blog in the screenshot is a Roller based blog. I've heard from multiple sources that they're running a forked version of Roller (looks to me like circa 0.9.7). It's time to upgrade to 1.0 guys and join the fun on the Roller dev-list. We'd love to see your mods.
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