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Confusion and Chaos in the Search Space







Confusion and Chaos in the Search Space

Confusion and Chaos in the Search Space 04/09/2004 04:06 PM

POINT: I don't claim to fully understand the product, and the clients definately don't understand it, nor do they have the time and patience. They're still trying to get their heads around putting keywords in title tags. That's their level. COUNTERPOINT: Confusion makes our jobs easier. It also makes Search Engine Marketing an easier SELL! If it was too easy, then anyone could do it. Companies are looking for SEM partners to lead them through the mess. It is a great time for our Industry.




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Confusion and Chaos in the Search Space

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The Confusion

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Shuffling confusion 02/07/2005 01:05 AM

Steven Levy over at Newsweek has a great article on the iPod's seemingly non-random random function. See I wasn't crazy when I wrote about the rock block, but I do recall a couple people wrote me explaining much of the same thing Levy heard. I took a few courses on statistics and understand how these things can happen, though they seemed to happen with such frequency that it seemed uncanny. Of course, like Ev, I remember when the Pyra music server seemed to play Cake incessantly, even though there were hundreds of other artists on the drive.

Random really is random, and it's human nature to make sense of it all, looking for patterns wherever you see them and doing your best to make order from the chaos. It's what humans do well and what I notice myself doing everyday.

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Fixed broadband wireless is in the spotlight, now that 802.16 and WiMax are being written about in the mainstream press: But that attention seems to be adding a lot of confusion to the market, particularly about the difference between different technologies. The Financial Times ran a story about PCCW's launch of broadband wireless in the U.K. but said that the network would use WiMax gear. In addition to the fact that there is no WiMax gear yet, the network will be built with equipment from IPWireless, which doesn't aspire to be WiMax. Strangely, PCCW doesn't even mention IPWireless or the type of technology used in its press release about the launch, which came out yesterday. IPWireless followed up today with an announcement of its own that adds a bit more information. There seems to be a lot of confusion especially around the 802.16 and 802.20 camps and some of it may be caused by some of the companies involved. For example, I was once told by an 802.20 member that IPWireless was active in the development of that standard. I talked with an IPWireless spokesperson at the time who I understood to say that IPWireless had moved to the 802.16 camp. However, she recently contacted me to say that IPWireless has never been part of the 802.20 effort and while the company has an engineer who attends the 802.16 meetings, the company is not active in the 802.16 development effort and does not at this time have plans to build to the 802.16 standard. At the same time that the 802.16 and 802.20 efforts work on developing their standards, some of the member companies are also developing and selling their own systems, which sometimes adds to the confusion. Flarion, for example, is one of the founders of 802.20 and is conducting trials for Nextel and Vodafone. But the 802.20 standard is far enough away from being complete that Flarion can hardly call its current equipment 802.20-based. So Flarion and companies like IPWireless are each in their own category. Generally, it's great that the fixed broadband world is getting a lot of attention but companies and journalists have to be more careful about the facts. The space is confusing enough for folks who are just being introduced to it....

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New York Times restaurant critic Frank Bruni has a funny article today entitled, Forget the Specials, Explain the Restroom. He talks about the confusion taking place in many restaurant bathrooms in New York City, including those at such high-end spots as Per Se and The Modern (the new restaurant at the MoMA). I can concur with many of his observations.

...I couldn't figure out how to trigger the electronic-eye sensors above the commodes, motion-detecting flushing mechanisms with enough of a delay that you were sometimes asked simply to trust in a cleansing aftermath to your departure. I've encountered religions with less daunting leaps of faith.

I couldn't figure out how to tell whether commodes were occupied. Neither, apparently, could anyone else, because whenever I was using one, someone in the communal area would rattle the door, not to mention my composure.

And I couldn't figure out why, in restaurant after restaurant, the attempt to relieve oneself turned out to be anything but a relief.

I always panic when, instead of simple labels like "Ladies" and "Gentlemen" or pictures of a man and a woman, they put those gender symbols on the door. I have to stop and think, "Which one does Austin Powers wear around his neck?" and then when I get the answer, I open the opposite door.

In the various parts of Europe I've visited, I've noticed two great things about the restrooms: 1. They put pictures on the door, which are easy to comprehend no matter what language you speak, 2. When you lock the door to your stall (which is really your own private compartment! Nice!), it rotates a little colored panel on the outside of the door to red. So when you enter a restroom, you look at the doors and see either red or green, and voila, you know which are occupied. New York restaurant designers, please take note!


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“A week after releasing Windows XP Service Pack 2 to enterprises, Microsoft is trying to quell confusion over an apparent security flaw and applications that won’t work without adjustments. The software giant acknowledged Wednesday it’s investigating reports of a method attackers can use to bypass SP2’s Attachment Execution Service. The feature is designed to help protect users from executing files from unknown sources or untrusted locations….

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Stepheon's Confusion on Salon


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My copy of Neal Stephenson's Confusion, the new, enormous sequel to Quicksilver, arrived in the mail yesterday before I left for Turin, and it's in my suitcase, waiting for me. Quicksilver was a remarkable book, a triumphant combination of Stephenson's trivia-obsessed, research-intensive approach to the precursors of the information age (viz. Snow Crash's Nam-Shub of Enki and Cryptonomicon's Bletchley Park sequences) and his gift for sprawling, braided stoorylines that combine slapstick action scenes with intense, emotional passages.

Salon's running a double feature on Stephenson today: a long interview with Neal, and a review by Andrew Leonard. Both are highly recommended -- I can't wait to sink my teeth into this book.

Science was new and they didn't know how to do it yet. Science was and is a somewhat contentious thing. Someone's got a theory and they promulgate that theory and then something else comes along and alters, improves on or even flatly contradicts it. Now that we've got 350 years of perspective on this, scientists understand that this is how it's done and there's a mechanism in place for how to do it. It's refereed journals and it's become institutionalized. They didn't have that perspective on it. They couldn't stand back and say, Well, my theory may get contradicted here and there, but this guy who's contradicting it will get contradicted in turn. They didn't have that expectation. They didn't have journals. The first two journals were the Journale de Savants, which was about 1665, and the Proceedings of the Royal Society, which was right about the same time. Leibniz had to found his own journal in order to publish his own work. They were kind of banging around in the dark trying to figure out how to do this.

Hooke, for example, when he figured out how arches work, published it as an anagram. He condensed the idea into this pithy statement: "The ideal form of an arch is the form of a chain hanging, flipped upside down." Then he scrambled the letters to make an anagram and published it. That way, he wasn't giving away the secret, but if somebody came along a few years later and claimed that they'd invented it, he could just unscramble what he'd published. He was establishing precedence.

Hooke squabbled with [Christiaan] Huygens over a bunch of clock-related inventions. This kind of thing was just rife. It came to a head in a grotesque way in the priority dispute over [who invented] the calculus. That was so embarrassing to the whole institution of science and people were so nauseated by it that it taught everyone a lesson. After that, no one would dream of doing what Newton did, which was to invent something really important and then sit on it for 30 years.


Confusion over MG Rover's future


Confusion over MG Rover's future 04/07/2005 05:58 PM
MG Rover denies comments by Trade Secretary Patricia Hewitt that it has gone into administration.

SAPPHIRE Responds to 128-bit Confusion


SAPPHIRE Responds to 128-bit Confusion 06/16/2004 05:57 PM

As Confusion Reigned, Cheney Took Charge


As Confusion Reigned, Cheney Took Charge 06/19/2004 02:45 AM

washingtonpost.com/wp-dyn/articles/A50745-2004Jun17.html
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Kevin Spacey Sorry for Mugging Confusion
(AP)


Kevin Spacey Sorry for Mugging Confusion
(AP)
04/19/2004 09:42 AM
AP - Kevin Spacey apologized for confusion arising from his report to police that he'd been mugged. The Oscar-winning actor made, then retracted, the complaint after a weekend encounter in a London park that left him dazed and bleeding.
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Confusion and Chaos in the Search Space

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