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BloggerCon: Presidential Bloggers







BloggerCon: Presidential Bloggers

BloggerCon: Presidential Bloggers 04/09/2004 04:00 PM

Four years ago, almost no one would have connected the words "presidential" and "weblog" -- the very notion would have seemed bizarre. No longer. At next week's BloggerCon, I propose to look at presidential weblogs from four perspectives:

  • Official campaign blogs. Should candidates do their own postings (do they have time)? Are campaign blogs serving internal needs, or informing the electorate, or both? What makes a campaign blog work, or not?
  • Affiliated blogs. A new generation of political activists is pushing voters and money toward the campaigns. How closely tied can (or should) campaigns be to their supporters? Is central control a given, or will the authority ultimately devolve to the edges as it supposedly did in the Dean campaign, at least for a while? What are the opportunities and risks? (Even linking seems to be in play these days. Jay Rosen analyses the Daily Kos furor here.)
  • Commentator blogs. Political reporters are derelict if they don't read, among others, Glenn Reynolds and Josh Marshall. What effect is the new-media commentariat having on the political process?
  • Missing links. Do we need more bloggers who avoid commentary and focus on facts? Maybe we need more issue-oriented blogs, going way beyond the something-for-everyone position papers that candidates post on websites. How about a health-care blog where someone tracks everything the candidates say about this issue? In general, how can the blogosphere improve the political process? We're expecting several campaign bloggers (official and otherwise) to join us in Cambridge next Saturday. Remember, the session is not about what I think. It's about what we can come up with together. You can help by posting some comments here or on the BloggerCon site, and by suggesting new questions.




    This is a GrokNews Entry: (what is grok?)





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    Right on to Ross! 05/19/2004 01:22 AM

    Is it a coincidence that as soon as Ross Rader starts accusing me of "whacky charts and diagrams" - he starts to do them himself?

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    Here's Ross' response to some 'sceptic'. I inserted comments in maroon.

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challenges ahead...Dear Blog Sceptic;

    You raise some great points and they haven't gone unnoticed over here. I wanted to respond with something sooner, but last week was nuts and I'm just digging out now...

    To recap, you recommend that we;

      1. Ditch the reseller route. 
      2. Launch a branded hosting service* that competes head-on with Typepad, offering more features at a slightly lower cost. Leverage your robust scalability. MT's home-brew Perl implementation is probably hurting them right now.
      3. Offer Blogware to institutions at a reasonable price that undercuts MT 3.0 significantly. Every company has an intranet. Run it on Blogware.
      4. Add friends/ communities for user lock-in through social means. 
      5. Promote it! Why on earth was there no announcement on Boingboing when Blogware was launched? You need a marketing guy. Hire somebody like Jason Kottke to spread the word online. Or Cory Doctorow. Actually Doctorow would be ideal because he travels a lot and has a high profile.
      6. Hire some professional designers. Add some curves, some shading, some oomph. Right now it looks like a bunch of geeks cooked something up. This will make a BIG difference in standing out.

    Let me peg these off in semi-reverse order...

    6. Designers. Tucows has always needed some of that oomph. Point well taken. We will improve as time passes. I would say that we are more interested in function than form right now. Not to the point of creating an insuffereable user experience but rather that the function of the application needs to be driven by useful features and not pretty widgets. Pretty widgets can be built over time as we iterate on the UI. You think this looks like it was designed by a bunch of geeks? Boy do I wish that I had screen caps of our first alpha ;)

    I actually think of all the 'anti-design, Kottke school or thought, bow down to Jakob Nielsen lo-fi UI's out there - Blogware is the best.  But I'm a broadband sort fo guy and believe in color, shape and form.  Maybe one day we'll get away from straw sipping, dial-up mentality.

    4. Social networking stuff. We recently implemented the start of this. Its not fully baked, nor am I happy with it fully yet. But the start is there. Now it just needs some care, feeding and weeding to make it really sing. You can sign up and check it out at http://www.blogware.com/users I'd love to get your feedback and suggestions for improvements.

    This is my greatest area of concern.  Wer'e dealing with similar situations with Drupal, Word Press and Typepad - how much social network is 'enough' for Blog tools. Many people ask me this question.

    Blogware supports a formal concept of a friend, while TypePad has turned blogroll associations into friends.  Anil tells me Typepad is going through some changes here - so we'll have to see what comes out.  Not sure what Matt Mullenweg is doing for friends, but I know he's putting in FOAF.

    So what do I think is the right level fo 'friendship' to put into blogging tools?

    Well first of all - all blog tools and all software in general should adopt basic FOAF 'About me' pages, which not only display basic profile info to viewers, but also enable simple export of that profile.  The real issue is whether or not teh blogging tool supports importing FOAF and friends - at all.

    I say What software ISN'T about people?  Why WOULDN'T you want a built-in, on-line comunity to support themselves, to help you promote your tool, to keep your customers happy?

    Just so we're clear on my view.  :-)

    5/3/2/1. Ditch the resellers/launch a hosted version/offer to specific verticals/promote it...

    Never gonna happen.

    I knew he was gonna say this - and he's brilliant in his explanation fo it - read on.....

    Behold! The awesome
power of the cow!!Here's why: Internet services providers represent the most powerful distribution channel on the internet. No single company can compete with the marketing muscle of 30,000 ISPs** who sit right in front of end-users and assist them in making critical technology choices and guide them as they dive into the internet - usually for the first time. No other channel can put you in front of individuals and the Fortune 500 simultaneously and no channel can better address the fickle needs of their local markets in a more appropriate fashion.

    To get a better sense of this, take a look at our track record with domain names. In 1997, we were (according to the most liberal definitions) #85 in the domain name registration market. Today we are solidly #2 and we've been there for a couple of years. How did we get here? We dealt exclusively with internet services providers to the exclusion of all other market opportunities and we nailed their service requirements. By choosing and sticking to our distribution model very early in the game (some would argue that it chose us) we were able to focus on very specific attributes of our products and processes and build some truly excellent structures around everything. In other words, because we weren't trying to be all things to all customers, we were able to do some very amazing things with some very specific customer segments. And they responded in spades.

    Running an ISP is
complicated enough...Our resellers kick serious ass in the market place. This because the Tucows way of doing things gives them  the luxury of being able to focus on very specific and important things. Think of every other blogging company out there. They each have to a) be technical experts, b) be sales experts and c) be marketing experts just to one unit to a customer. Now take a look at the symbiotic nature of the relationship between Tucows and its direct customers. Our resellers have to be sales & marketing experts and develop strong customer service skills and Tucows has to focus on maintaining world-class technical services. Who would you bet on, the jack-of-all-trades or the team of specialists?

    The downside to this approach is that it lacks the glitz and glam that retail oriented services employ. You will never see a full out PR blitz from Tucows and Blogware will never be a household name.  All wasted money. Remember, we're not the marketing brains in this relationship. We're the technical muscle.

    I actually slightly disagree here - but only in scope and target audience.  It's important to build the Tucows brand with the insider crowd - so when someone says "gee I'd love to private label and brand my own blogging tool" - they go to Tucows.

    Does that mean that our resellers are idly sitting by doing nothing? Nope. Right now, they are working on developing the right messages to direct at very specific markets - some are doing the institutional angle, some are going after telecommunications firms, others are targetting specific home-user verticals and others still looking to make quick wins at the expense of those with existing market share... And what I've seen so far looks great. Think of this as true "end-to-end marketing" Marketing at the edges. Clue-train compatible distribution. Teamwork. Focus. Whatever you call it, it works.

    Watch out for the
Cluetrain!For us, this isn't a question of strategy. We're fully committed to our wholesale distribution model and we're fully committed to the blogging market. More importantly, Tucows is fully committed to winning in this market and we are doing what we need to do to make it happen. Heads-down, block-and-tackle, stick-on-the-ice, wholly tactical execution. Execution of our plan to give our resellers what they need to continue to kick ass in their chosen commercial pursuits. When they win, we've won.

    What Ross isn't saying is that Tucows has been and will continue to support open standards and help make new ones happen.

    There's also some other exciting news about Tucows - which we'll be disclosing within a month or so.  These guys are major players in our world - be nice to them!

    *Blogware is a hosted application, not a standalone tool. "Branded", well that's another matter entirely. We chose the name "Blogware" because it is the most generic expression that could be used to describe "weblog management tool". Is that our brand? Nah. It's just a convenient label we use to refer to the product. The first thing our resellers do is rip this tag off and replace it with their own....

    **(For the sake of this entry, ISPs should be read as "ISPs/Web hosting companies". I use the term "internet services providers" in its truest sense - those companies that provide internet services...)

    [Random Bytes]

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    Congrats to Ross et al - keep going! 04/24/2004 03:25 AM

    And as if (on cue) Ross was waiting for the official battles to commence, here comes Blogware with....

    Busy Week in Blogware-land.

    It has been an extremely busy week on Blogwareland. The project is really firing on all cyclinders and I'm starting to get pretty excited about the upcoming release. Most of my time has been devoted to staff training. We took 30 or so staffers through hands-on with the service in a lab environment and the feedback has been great. I really enjoyed taking everyone through the in's and out's of Blogware and the weblog market and it is great to see the rest of the team over here finally starting to understand why I'm so excited by Blogware and the weblog opportunity. The blogosphere can be a tough thing to grok for one person - getting 150 people on the same page is even harder ;)

    I finally got the nerve up to steal a page out of Doc Searls playbook and go outside of the "bullet-snore-click-snore" structure that Powerpoint forces on Office users. I've had the pleasure of seeing Doc "present" a few times and he's really taught me that 60 slides in 60 minutes is only bad if the content is bad...

    The dev team is also totally in the zone. A bunch of new features coming out this week and a few bug fixes as well. I can see v1.0 just over the horizon...

    Something old, something new, something boring and nothing blue...

     Something Old...

    Comment Notifications v2.0! Weblog publishers getting comment notifications is old hat. Now, authenticated readers can also choose to receive comment notifications on a per article, per category or on a site-wide basis. Publishers also get to choose whether or not this feature is even available to their readers.

    Something New...

    Import/Export. Publishers can now get the important content out of their old weblogs and into their shiny new Blogware weblog. Also, the Export feature makes your Blogware content just that much more portable - great peace of mind. Import initially supports only MT imports with support for the Blogger, Radio and other formats shortly.

    Something Boring...

    Bug fixes. Yawn. ;) Publishers will notice that the webstats are much snappier now - we realized a ton of performance increases with some of these new fixes.

    Nothing Blue...

    No, I meant it - there was nothing blue. Well, just this. Literally.

    So what's the big take away? It has been impossible for me to keep up with my email this week. If you've sent me a message and I haven't gotten back to you, rest assured, I still love you - its just that I'm currently 300 messages behind where I should be - and that's after 4 hours of catch up. Problem is, I'm not going to get through it all today - marketing needs sign-off on virtually everything that they've been working on for Blogware this afternoon and unless I wade into it, they are going to hunt me down and kill me - probably with a bad PowerPoint presentation or something ;)

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    The other new function, Friend s, is a simple tool that allows users to connect with one another and will act as the basis for a bunch of cool new services as we move forward.

    Play around with them and let me know what you think (keeping in mind that this is "pre-release preview beta not-finished yet" stuff....) [Random Bytes]

    I got to be friend #1.  Ah the joys of being an 'outside friend'.  One more win for the FOAFnet.


    Dell'olio set for Ross interview


    Dell'olio set for Ross interview 06/04/2004 05:45 AM
    Ananova Jun 4 2004 9:46AM GMT

    Ross is at Red Herring Conference


    Ross is at Red Herring Conference 12/10/2003 04:35 AM

    Ross Mayfield is blogging from the Red Herring Conference. Sounds like VCs are coming back. Not sure yet that's a good thing. There's a paradigm shift coming (heck, even if you don't believe in Microsoft's vision, look at Sun's or Apple's -- all computing platforms are going to see rapid innovation over the next few years. Yet the VCs don't seem to care and don't seem to be building companies to take advantage of the coming shifts.

    Here, ask yourself, do you see anything about RSS in his notes? Anything about the Tablet PC? Anything about new 3D OS's (how about new kinds of video games, new kinds of business apps? Is PowerPoint and Excel really going to be how business is done 20 years from now? Those are three things that are seeing huge changes right now. Today. Not five years from now. Yet the VCs are off funding Friendster.

    Any wonder why there's tons of empty buildings in downtown Palo Alto?


    SocialText and Ross reaps the benefits


    SocialText and Ross reaps the benefits 06/03/2004 09:38 PM

    Ross Mayfield has written up some results from our usage of Socialtext's Wiki during our 1UP.com development process.

    I was the main guy using the thing, so I got to put Socialtext's product and services through the paces.  In fact at this point - I'm working with five SocialText workspaces.

    So all you knowledge management, workgroup wonks out there (Ray Ozzie eat your heart out) take a read.


    DAVID GEST + DIANA ROSS?


    DAVID GEST + DIANA ROSS? 02/19/2004 06:10 PM
    I am picturing an MJ sandwich on wedding night, if you know what i'm saying, and i think you do

    Ross and Rachel Together in 'Friends'
    Finale


    Ross and Rachel Together in 'Friends'
    Finale
    05/07/2004 12:45 AM
    Ross and Rachel, together again as "Friends" fades into history. Were you expecting anything different?

    Diana Ross gets two days in jail


    Diana Ross gets two days in jail 02/10/2004 02:55 AM
    Singer Diana Ross receives a brief jail term after pleading "no contest" to a drink driving charge.

    MoviePod: Geoff Ross Is High


    MoviePod: Geoff Ross Is High 05/13/2004 07:55 AM
    http://www.geoffrossisfamous.com/infodump/index.php">Ah, youth. It's big thinking, like the meandering, centerless kind NYU film student Geoff Ross has done about a method for digital music distribution called MoviePod MovieBox, that makes a great case for why college kids should stop smoking pot. Geoff wants to build a digital film distribution system...

    Ross on Family Tech Support


    Ross on Family Tech Support 12/28/2004 03:40 PM
    Ross provides his simple recommendations for the annual family tech support ritual otherwise known as the end of year holidays. In summary: Get 'em a Mac with OS X on it Get 'em broadband: it's fast and nearly always on Get 'em Firefox, 'cause IE is bad for your security Get 'em a good start page like My Yahoo or Google Get 'em on Web Mail like Yahoo Mail or GMail Get 'em on Flickr if they want to share...

    SCANDAL Doc reports Gates plagarized
    Ross!


    SCANDAL Doc reports Gates plagarized
    Ross!
    05/21/2004 07:01 PM
    Raising the bra.

    That's the headline that comes to mind when I read Bill Gates' most famous recent speech. It's like, blah blah networking blah blah storage blah blah tablets, blah blah RFID, blah blah templates, blah blah RSS, blah blah spam, blah blah MSDN... Huh? wtf? Rewind....

    That RSS item launches the longest section of the speech: seven paragraphs that read to me like they were ghosted by Ross Mayfield. I just went to Ross's blog and he quote s five of those same 'graphs. Coincidence?

    [The Doc Searls Weblog]

    Right after 9/11, Berg's Head and Oil prices - comes this latest scandal - hot on the Technorati wirewatch.


    Collector's Collections Gallery: Ross
    Williams


    Collector's Collections Gallery: Ross
    Williams
    09/03/2004 12:58 AM
    Today's Collector's Collections update features and update to the the collection of Ross Williams from UK.

    'The Guardian' Interviews Blake Ross


    'The Guardian' Interviews Blake Ross 04/07/2005 12:52 PM

    Collector's Collections Gallery: Ross E
    Lockhart


    Collector's Collections Gallery: Ross E
    Lockhart
    04/01/2005 02:08 AM
    Today's Collector's Collections update features the collection of Ross E Lockhart from Petaluma,California, USA.

    Ross Mayfield's Webl0g: Media Value
    Unchained


    Ross Mayfield's Webl0g: Media Value
    Unchained
    09/19/2004 11:01 PM
    Yin is to wikis as Yang is to blogs .. riffs

    ross.typepad.com/blog/2004/09/media_value_unc.html
    track this site | 2 links


    Spiegel Online Interviews Blake Ross


    Spiegel Online Interviews Blake Ross 04/14/2005 09:52 AM

    Elisabeth Kübler-Ross dies


    Elisabeth Kübler-Ross dies 08/27/2004 01:37 PM
    I interviewed Dr. Kübler-Ross some time in the mid 1970s for an article for Maclean's in Canada. At the time, she had gone beyond her "five stages of dying" meme and was fully into proving that there's life after death by documenting weird coincidences and poorly substantiated tales. I was disappointed because, although I am agnostic about life after death, her methodology was anecdotal and seemed to me to be aiming at supporting a position she merely wanted to believe. And yet, she did something remarkable. Deeply impressed by her work helping Nazi refugees and by a visit to the...

    Alex Ross (New Yorker music critic) has
    a bl0g


    Alex Ross (New Yorker music critic) has
    a bl0g
    06/28/2004 04:38 PM
    goooo, typepad!

    Ross Mayfield Talks about VC Funding of
    Social Software


    Ross Mayfield Talks about VC Funding of
    Social Software
    11/18/2003 04:40 AM

    Ross Mayfield, who is trying to get a business started around social software, talks about the latest VC-funding of social software.

    Personally the whole market is missing the boat -- Microsoft included.

    The money is in corporate knowledge management systems. Microsoft's is Sharepoint. But, let's look at social software. Weblogging has succeeded for five very specific reasons:

    1) It's easy to publish a weblog. OK, Sharepoint has that.

    2) Weblogs are discoverable. Just visit weblogs.com and discover some that were published minutes ago. Sharepoint doesn't have that.

    3) Weblogs are social. Most weblog software has a public referer log (here's mine). That's important for two reasons. a) Cause I can see who is talking about me and b) a newcomer to my sphere of influence can instantly see who is talking about me and how much traffic they are sending me (ie they can see who the "big fish" are in my neighborhood). Sharepoint doesn't do this.

    4) Weblogs let me point to specific microcontent. Translation: permalinks. Sharepoint doesn't do that.

    5) Good Weblog tools build syndication, er RSS, feeds automatically. Sharepoint doesn't do that (although someone built an add-on tool to do that).

    One tool nailed all this stuff: UserLand's Manila. But, let's be honest. How many companies are gonna convert all their intranet data over to a system from a company with a couple of employees? I was director of marketing and tried fighting that fight.

    But, I am totally convinced of the need for a new kind of knowledge management system (er, corporate weblogging tool) for corporations. Yet the VCs and Microsoft's own execs aren't funding major research into this stuff. Sharepoint is the evidence.

    Keep in mind: I'm a hard-core Sharepoint user now. It's a good product. Its team just doesn't know that it's only missing three things before it's a great one.


    Ross Mayfield's Webl0g: Books Banned on
    Flights?


    Ross Mayfield's Webl0g: Books Banned on
    Flights?
    04/18/2005 02:26 AM
    notes

    ross.typepad.com/blog/2005/04/books_banned_on.html
    track this site | 2 links


    Bloomberg Article on Blake Ross and
    Mozilla Firefox


    Bloomberg Article on Blake Ross and
    Mozilla Firefox
    04/09/2005 09:58 AM

    Ross-Simons harnesses the web as it
    adopts a new marketing strategy


    Ross-Simons harnesses the web as it
    adopts a new marketing strategy
    04/17/2005 02:37 PM
    InternetRetailer.com Apr 17 2005 4:53PM GMT

    Ross Mayfield's Webl0g: Disney
    Enterprise Webl0gs and Wikis


    Ross Mayfield's Webl0g: Disney
    Enterprise Webl0gs and Wikis
    02/11/2004 04:32 PM
    Disney Enterprise Weblogs and Wikis .. how Disney's using MT internally .. Ross Mayfield explains .. did a nice write-up

    ross.typepad.com/blog/2004/02/disney_enterpri.html
    track this site | 5 links


    Blogging Camp Wellstone: Day One, Jim
    Ross on Creating a Campaign Plan and
    Budget


    Blogging Camp Wellstone: Day One, Jim
    Ross on Creating a Campaign Plan and
    Budget
    12/17/2004 06:41 PM
    The first speaker in the Working on a Campaign series was Jim Ross, a San Francisco political consultant. He seemed like a strange choice at first. He did some early work for Representative, now Senator John Breaux of Louisiana, famous for his statement "My vote can't be bought, but it can be rented". Ross has successfully managed the conservative (for San Francisco at least) side of many San Francisco ballot issues, such as Gavin Newsom's Care Not Cash initiative, and he was the campaign manager for Gavin Newsom's successful bid for Mayor. It doesn't take much googling to find some pretty impassioned opponents of Jim Ross. His introduction earned him some (polite) hostility from a couple of the San Francisco political activists present. Last quarter, he was the biggest money maker among San Francisco political consultants. Upon reflection, perhaps all those are reasons why Camp Wellstone invited him to speak. He is a very successful campaign consultant. Clearly, he knows something about winning elections. It was also a great introduction to the trade or profession of campaign management -- more on that later. Here are my notes of Jim Ross' talk, Creating a Campaign Plan and Budget: Step one, before you do anything, before you decide to run, is to do your research. You wouldn't believe how many candidates come to see me and ask me to work on their campaign without having done the most basic research. The first questions to answer are: How many registered voters in the district? What is the typical turnout? How have challengers done against incumbents in the past? How much money was spent in last election? What are the issues voters care about? If you don't know what voters care about, do you have the money to do polling? In some states, you can get a lot of public polling information for free. The [Pew Foundation ???, California Foundation ??? missed what sources he stated] ... do polls on what people care about. Research past winning candidates. How did they win? Copy their strategies. Don't worry about being creative, worry about winning. Resources: Time Spend your time raising money or reaching people. Time is the finite resource. People Overhead (Staff) is the most expensive thing in a campaign. Money Unless you can self-fund, you need to raise money. Howard Dean proved that liberal candidates can raise money. Small races, how you raise money:...

    Ross-Simons boosts average ticket, gains
    new customers with payment option


    Ross-Simons boosts average ticket, gains
    new customers with payment option
    02/16/2004 04:06 PM
    InternetRetailer.com Feb 16 2004 8:12PM GMT

    If we didn't have such a thing as an
    airplane today, we would probably create
    something the size of NASA to make one.
    --H. Ross Perot


    If we didn't have such a thing as an
    airplane today, we would probably create
    something the size of NASA to make one.
    --H. Ross Perot
    11/10/2003 10:48 PM
    Paperplane.org : Ken Blackburn holds the World Record for time aloft for a paper airplane. Visit his site to read how he did it, the history of paper airplanes, read some competitive airplane flying rules, and learn to fold some new airplane designs of your own.

    Raw 4/19 Basic Cable Ranking; Jim Ross
    Trashes Internet Writers & Japanese
    Promoters, Thinks Steve Austin Will


    Raw 4/19 Basic Cable Ranking; Jim Ross
    Trashes Internet Writers & Japanese
    Promoters, Thinks Steve Austin Will
    04/22/2004 09:29 PM
    Wrestling-News Apr 23 2004 1:42AM GMT

    Wrestling-News.com Column: Our Response
    To Jim Ross Calling Internet News Sites
    'Horse Manure'


    Wrestling-News.com Column: Our Response
    To Jim Ross Calling Internet News Sites
    'Horse Manure'
    02/13/2004 11:47 PM
    Wrestling-News Feb 14 2004 4:06AM GMT

    BloggerCon: Presidential Bloggers

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