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Amex CEO Glen Salow on measuring IT value







Amex CEO Glen Salow on measuring IT
value

Amex CEO Glen Salow on measuring IT
value
03/09/2004 12:24 AM

In the opening keynote of Computerworld's Premier 100 Conference, American Express CIO Glen Salow today offered attendees a framework for measuring IT value.




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Amex CEO Glen Salow on measuring IT value

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=====
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=====
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MEASURING
ENTREPRENEURIAL SUCCESS


MEASURING
ENTREPRENEURIAL SUCCESS
08/27/2004 02:02 PM
Natural Enterprise(Twelfth instalment of the upcoming book Natural Enterprise. List of previous instalments here.)

Enterprises today have a dizzying selection of performance measurements to choose from. While at one time measuring financial profitability, growth and asset management effectiveness were considered enough, businesses are now told that they need broader metrics to avoid the landmines that may not show up in a simple financial report card.

How does an entrepreneur decide which measures to use? The decision ultimately comes down to which measures best reflect and assess the achievement of the enterprise's objectives. As we explained in an earlier chapter, in a Natural Enterprise these objectives are more personal and less restricted than in a traditional company beholden to absentee shareholders and creditors, whose needs usually (and tragically) trump those of the people who actually operate the enterprise. In fact, Natural Enterprise recognizes that each member/partner will have different personal objectives, and attempts to accommodate those objectives, unlike traditional companies that merely contract for services of employees and make no attempt to assess those employees' individual needs (often at the cost of their best people). Some individuals may want or need to earn a significant income to meet personal financial obligations, while others may be prepared to trade off income for more time for non-business activities, and still others may not care about either financial reward or time demands, as long as they're having fun working with people they love.

Just as the selection of members for a Natural Enterprise is a self-brokered juggling act (ensuring members' skills are mutually exclusive yet collectively sufficient), so too is the measurement of Natural Enterprise success a balancing act -- choosing measures that assess each member's achievement of his or her personal objectives and needs, yet still ensuring that the enterprise as a whole remains viable and sustainable. For that reason the selection of measurements needs to be a collective decision, one that optimizes everyone's desires and needs in a fair and objective manner. If one member has a huge mortgage that can probably only be serviced if everyone in the enterprise works longer hours than they want to, for example, this needs to be hammered out early, to avoid inevitable conflicts (and resignations) later.

While the measurement process described in this article is designed for Natural Enterprise, it can also work in any entrepreneurial business with a democratic spirit. Just be forewarned it takes a bit more work than the traditional business success measures, and requires a lot more accommodation of individual employees' needs and aspirations than most entrepreneurial managers are accustomed to!

Although there are many accepted sets of measures that attempt to look at enterprise success holistically, in my opinion none of the widely-used templates is flexible enough to meet the needs of entrepreneurs who are not fixated on maximizing profitability and growth. My recommendation, then, is that you start by having each member of the enterprise articulate his or her own personal objectives for being part of the enterprise, and then as a group reconcile and optimize them to create a set of enterprise-wide measurements. I've developed two tools to do this, the Personal Enterprise Success Scorecard and the Enterprise Success Scorecard. Those who have worked in large organizations that use Norton & Kaplan's Balanced Scorecard will recognize this as similar to the process used to reconcile personal goals to enterprise goals, but with an important difference: While in traditional companies this reconciliation is a top-down process ("describe how your personal goals and improvement objectives for the next year will contribute to each of the organization's Balanced Scorecard goals"), in Natural Enterprise the process is bottom-up. Here's how it works:
  1. Have each member of the organization complete a Personal Enterprise Success Scorecard (see Fig.1), honestly and independently.
  2. Circulate these Personal Scorecards among all members of the enterprise, and allow time for one-on-one discussions and exchange of suggestions to ensure all Scorecards are fair, reasonable and consistently filled out.
  3. Get the group together to develop a plan that will achieve everyone's Minimum Need Targets, and get as close as possible to achieving everyone's Ideal Targets. This will require considerable consens us-building skills -- it has to be a highly respectful and accommodating process with no bullying, intimidation or reluctant compromise. You might even have to rethink your membership if you realize that no matter what you do, someone's going to be unhappy enough to leave.
PERSONAL OBJECTIVE
MEASURE
TARGET (MINIMUM NEED)
TARGET (IDEAL)
Meet personal financial objectives
Personal monthly cash flow (income)
$X/month
$Y/month
Time for important non-work activities
Average weekly work hours
max. X hours/week
max. Y hours/week
Work hours flexibility
Ability to choose which hours to work
avoid working X-Yam and X-Ypm
unlimited flexibility
Work autonomy, authority, responsibility
Ability to make decisions affecting my role
$X spending authority
unlimited autonomy
Personal learning
Time allotted for learning activities
X hours/week
unlimited at my discretion
Creative outlet
Time & $ allotted for innovation activities
X hours/week + $X/month
Y hours/week + $Y/month
etc.



Fig. 1  Sample Personal Enterprise Success Scorecard

  1. Drawing on the Personal Enterprise Success Scorecards, and adding other holistic objectives of the enterprise, compile an Enterprise Success Scorecard (Fig. 2).
  2. Put in place processes to capture the data (qualitative -- surveys etc., and quantitative) needed to assess the achievement or non-achievement of the collective targets.
  3. When a minimum-need target is not achieved, convene the group to discuss implications for individual members and remedial actions to achieve the target in future, or changes to the target.
ENTERPRISE OBJECTIVE
MEASURE
TARGET (MINIMUM
NEED)
TARGET (IDEAL OR
BENCHMARK)
ACHIEVEMENT/
REMEDIATION INITIATIVES
Meet members' financial targets
Cash flow distributed/month



Meet members' work hour targets
Total hours worked/month



High product/service quality
Score per customer survey



High business process quality
Down time & wasted time



High member/employee satisfaction
Score per employee survey



High customer satisfaction
Score per customer survey



Strong relationships
Face time with members of networks



High connectivity
Number of contacts with networks



High enterprise value
Computed valuation



High sustainability & agility
Meet above targets even in weak economy



Social & environmental responsibility
Buy local, employ local, no waste/pollution



Community responsibility
Outreach to schools & charities



High market/customer share
% of total market in areas served



High innovation
% of sales from new offerings



etc.




Fig. 2  Sample Enterprise Success Scorecard (column headings based on Norton & Kaplan's Balanced Scorecard)

Most of these measures are contingent on others. For example, a member may be willing to work more hours if he or she has greater flexibility over when those hours are worked. So optimizing the needs and objectives of all members is not only a balancing act, it's an iterative process. And over time the demand for and costs of the enterprise's products and services may change for reasons outside your control, which will require a re-optimization of members' and the enterprise's scorecards again.

Some of the objectives in the sample Enterprise Success Scorecard above are quite grandiose and abstract, and sometimes you need to employ some more readily measurable intermediary metrics to get a clear idea of whether you are achieving, and will likely continue to be able to achieve, some of the higher-level objectives. For example, achieving a cash flow target means achieving certain revenues and/or cost minimization targets. So there is still a place in this measurement process for the traditional financial and operating measures like margin and turnover, and like 'eyeballs' and 'stickiness' measures of e-commerce sites. You can find information on some of these traditional measures at About.com, at NetMBA, or at the UK Small Business Service site. While these ratios aren't terribly useful to most entrepreneurs as raw data, they can be very useful in identifying trends that may indicate problems or opportunities, in diagnosing the cause of problems, and in comparing your enterprise to companies in a similar business that are outperforming the market. Trends in intermediary metrics can also have great predictive value: I know of several businesses who noticed modest drops in gross margin or inventory turnover, and discovered that they signalled important (negative) shifts in customer perception of their products, early enough to take vital remedial action.

If you are interested in knowing how much your business is 'worth' (at least on paper), I published a Primer on Business Valuation last year on my weblog.

Norton & Kaplan's famous Balanced Scorecard, which you can learn more about on their site, breaks the measurable enterprises objectives into four major categories: Financial, Customer, Internal Processes and Learning, Growth & Innovation. Many variations of these classifications have since been published, adding Knowledge (Intellectual Capital), 'People' (Human Capital) and Technology categories, among others.

No matter what objectives you choose or how you categorize them, it is essential that they meet three criteria:
  • Measurability -- If you can't measure attainment of the objectives, or even come up with compelling intermediary metrics that can serve as credible surrogates for what you're trying to measure, there isn't much point in listing it as an objective, because you'll never know if you've achieved it.
  • Actionability -- You need to be able to identify remedial actions you can take if you fail to meet your targets. If your measures aren't actionable, there's limited value in taking them.
  • Analyzability -- You need to be able to understand why you are, or are not, meeting your targets, in order to be able to act on them.
My book, Natural Enterprise, will include some real-life examples of entrepreneurial measurement systems, and some success stories and horror stories about business measurement.

I've spent much of my career being paid to measure enterprise success, and in my experience most entrepreneurs know instinctively how well their business is doing, and many rely on one overarching measure -- daily cash flow -- to confirm or challenge their business instinct. I'll be describing how to manage cash flow in the next article in this series. In the meantime, some final thoughts about measurements:
  • Don't get obsessed with them -- they're a means to an end, namely the achievement of your business objectives (not your accountant's!), not an end in themselves.
  • Make sure that the measures you use are timely, and that you take them continuously; I've seen businesses fail because they made decisions based on obsolete, misleading data.
  • Make sure the measures are meaningful and the process used to collect them ensures accurate data. Before you make major decisions based on your interpretation of a surprising or disappointing measure, get some others to provide their interpretation.
  • Choose a few, meaningful measures over a mass of numbers that are hard to digest.
  • Don't focus solely on short-term measures -- they can make you too impatient, and cause you to over-react.
It's been said that "what gets measured, gets done", and there is some truth to that. But nowhere in business is the 'conventional wisdom' so likely to lead you astray than in business measurement. Measure your success on your own terms. It's all that counts.

STIMULATING
AND MEASURING CANADIAN INNOVATION --
BADLY


STIMULATING
AND MEASURING CANADIAN INNOVATION --
BADLY
09/18/2004 05:31 AM
flagIt is a strange irony that the people who study innovation seem to be rather unimaginative at finding ways to stimulate it and measure it. Two new Canadian studies retread tired old ground in this regard.

First, a Canadian federal government National Summit on innovation came up with these 18 lame 'priority recommendations' (I'm paraphrasing):
  1. Strengthen business-university relationships
  2. More university research
  3. More government funding of commercialization
  4. Eliminate capital taxes
  5. Enhance research tax credits
  6. Enhance investment tax credits
  7. Accelerate deregulation
  8. Fund more literacy improvement programs
  9. Teach problem-solving in schools
  10. More student loans
  11. More university student capacity
  12. More training programs for minorities
  13. Facilitate more workplace training
  14. Ease immigration for students and professionals
  15. More encouragement of municipal innovation programs
  16. Improve networks between research organizations
  17. Expand broadband access
  18. More learning investment in rural areas
Most of these brilliant ideas entail throwing taxpayer money at corporations, both directly and through subsidized public sector research that directly benefits private companies. The truth is that a substantial majority of Canada's largest companies are owned by foreign (mostly US) parents who mostly treat their Canadian operations as low-labour-cost branch plants that distribute products and services designed at head office and built in the third world. Although the research capacity in Canada is comparable to the world's best, and is cheaper than in the US or Western Europe, there's no way Head Office is going to move its precious research function to the Canadian boonies. Many, many Canadian subs are housed in shabby, poorly-maintained, cheap premises using machinery and software cast off from Head Office when they upgraded, and run by managers sent to Canada because they weren't assessed as good enough to run Head Office divisions. If you think that's harsh, talk to any of the millions of Canadians working for fawning, ineffectual foreign bosses. And despite these disadvantages, many Canadian 'branches' significantly outperform their Head Office divisions, largely because their Canadian workforces are smarter, more resourceful, and -- yes -- more innovative than the Head Office drones.

So the real answer to Canada's poor innovation performance (according to the following measurements, about which I will talk in a moment) is to take back Canada's economy -- phase in 51% Canadian ownership and Canadian management requirements for all businesses over a certain size. Require profits made in Canada to remain in Canada, by imposing a 100% tax on cross-border distributions. Scrap NAFTA. And if you want to stimulate innovation, invest in the people that live and die by innovation -- entrepreneurs. Their profits stay in the community, get reinvested, and create jobs. By all means subsidize those entrepreneurs to do their research at Canadian universities -- you better believe that research will be focused on commercial opportunity.

OK, now let's look at how the Science Council of British Columbia proposes to measure innovation, to determine whether we need more wringing of hands in another Innovation Summit next year over our 'poor' performance. You thought the Feds' list was bad -- check this one out:
  1. Percent of population completing university
  2. Science and engineering degrees per 100,000 people
  3. Grade 8 average math and science standardized test scores
  4. Research workforce per 100,000 people
  5. Science workforce per 100,000 people
  6. Percentage of immigrants with university education
  7. Total R&D expenditures as a percentage of GDP
  8. Sectoral R&D expenditure as a percentage of GDP
  9. Business funding as a percentage of university R&D
  10. Scientific publications per 100,000 people
  11. Patents issued per 100,000 people
  12. University technology licensing revenue
  13. Venture capital investment per 100,000 people
  14. Percentage of manufacturers deemed 'innovative' by Statistics Canada
  15. New business starts per 100,000 people
  16. Tax rate of people with $80,000 of earned income
  17. Corporate tax rate
  18. Percentage of R&D expenditures tax-subsidized
  19. Total business investment as a percentage of GDP
  20. Percentage of households using the Internet
  21. Percentage of households using home computers
  22. Percentage of establishments in 'high tech'
  23. Real GDP per labour hour in the private sector
  24. Real GDP per capita
  25. Employment rate
  26. Real average hourly earnings
  27. Total exports per capita
If this is how government measures performance, it's no wonder people are jaded about government efficiency (though I confess I've seen corporate balanced scorecards that are just as bad). This list makes no mention whatsoever of entrepreneurship, which even big corporation defenders like Peter Drucker admit is the main driver of innovation. Even #15 is unrefined -- most new business 'starts' are numbered companies, very often affiliates of existing corporations set up for accounting or tax purposes, or passive investment holding companies. This is no measure of entrepreneurship. And a lot of business investment (#19) is in things like replacement equipment and building premises (in Canada, most often warehouses), so this index will tell you more about the price of real estate than the state of innovation. A more intelligent set of measures, as in the previous list, would include measures of true entrepreneurship -- the percentage of GDP generated by independent business (excluding franchises), and the number of graduating students starting new ventures, for example.

Canadians are quite probably the most innovative people (relative to our size) on Earth. Many of the most successful software companies in the world were started by Canadians. We nearly dominate the ranks of the world's best comedians, female singer-songwriters, and women novelists. We have a disproportionate number of Nobelists. A recent survey found that on average each dollar invested by non-Canadians in a Canadian-invented patent generates $40,000 in revenue for the patent-buyer. We're world leaders in renewable energy research. I could go on, but that would be bragging, and that wouldn't be Canadian.

So why do we beat ourselves up over meaningless measures of our innovation 'uncompetitiveness'? Perhaps because we're ashamed to admit that we sell ourselves short. We work hard for unappreciative and often rapacious foreign bosses who take the money we earn for them with our ingenuity and run. We have lost control of our own economic destiny, which may lead inexorably to a loss of our political and social autonomy as well. If we spent half the time and energy (and money) trying to stimulate and measure our economic autonomy that we spend trying (not very competently) to stimulate and measure 'innovation' we'd be much further ahead -- by any measure.

Grok Description matches for Amex CEO Glen Salow on measuring IT value
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