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Startups Line Up to Take On Google







Startups Line Up to Take On Google

Startups Line Up to Take On Google 03/09/2004 12:06 AM

Startups Line Up to Take On Google
http ://www.siliconvalley.com/mld/siliconvalley/8031055.htm

A crop of new technologies designed to produce more sophisticated search results is challenging Google's market leader position. Eurekster, the brainchild of Grant Ryan, offers users "personalized" responses based on how long they perused various Web sites the last time they performed a similar search. The idea is, if someone finds a particular result valuable, it floats up to the top of the list on the next search. That same site may figure prominently in results delivered to designated friends of the original searcher as well. Ryan's next plan is to market a more specialized product -- search engines designed for particular topics, such as fly-fishing, which could then be installed on the Web site of a tackle shop. "You'll be able to have different views of the Internet," says Ryan. Other challengers are targeting geographically localized searches in their efforts to personalize results. A recent survey by Kelsey Group and BizRate found that 25% of online buyers were seeking merchants near their home or work. And Groxis Inc. is taking a different tack by adding value to the Google's search results through its Grokker search organization software. Grokker takes Google's results and categorizes them into groups displayed on the screen as bubbles. Click on a bubble and it expands to reveal the next layer of relationships between search terms. The search market is "going to evolve away from search engines to answer engines," says SearchDay editor Chris Sherman.




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