The internet campaign that won

Grok Headline matches for The internet campaign that won

Worldwide Internet Security Campaign
Underway A Worldwide Internet Security
Campaign has been organized and la

Worldwide Internet Security Campaign
Underway A Worldwide Internet Security
Campaign has been organized and la 06/18/2004 08:50 PM
AVN Online Jun 19 2004 0:51AM GMT

The Last Internet Campaign?

The Last Internet Campaign? 02/15/2004 09:23 AM
Clay's coda for the Dean campaign hits the nail on the head:


The interesting question, though, is what a successful Internet campaign would look like.  Dean showed how the Net can take an obscure candidate and vault him to the head of the pack.  What would a real Internet campaign by an establishment figure like John Kerry -- or George W. Bush -- look like?  We'll see beta versions this fall, but they will almost certainly be copies of Dean's techniques rather than real innovations.

I have a hunch that the first Internet campaign to truly mobilize voters on a mass scale (as opposed to fundraising and core supporters) won't start around a candidate.  One of the key, and under-appreciated, elements of Dean's early success was MoveOn.org.  MoveOn never actually endorsed Dean, but its tactics and worldview were aligned with the Dean campaign. Its early online poll was the first demonstration of Dean's "front-runner" status.  MoveOn, thanks to help from friends like George Soros, will be significant player in the Fall campaign.  Yet MoveOn wasn't started to elect a President; it was started to defend a President (Clinton) against impeachment efforts.

What mot people really support are causes, not candidates.  The cause many Dean supporters were passionate about was defeating President Bush, and that ultimately came back to haunt Howard Dean in the form of "electability."  The power of the Net in politics, as Clay and others have eloquently written, is its ability to lower coordination barriers among large numbers of people.  Thus, it's most effective where people already support a cause. 

It's hard to remember now, but back in the late 1980s and early 1990s, there were two such causes: health care reform and deficit reduction.  The health care debate was co-opted by the traditional players, but on the deficit side, the Concord Coalition did an amazing job of mobilizing popular anger, largely among young people, about the ruinous course of our fiscal policies.  And they did it without any of the Internet-based tools groups like MoveOn are exploiting today. 

So yes, we've seen the last Internet campaign, but not the first Internet President.  That will have to wait for a movement that starts outside the existing political boxes, and a candidate able to make the most of it.

Many-to-Many: Dean and the Last Internet
Campaign

Many-to-Many: Dean and the Last Internet
Campaign 02/15/2004 10:40 AM
coda for the Dean campaign .. Many to Many .. Clay Shirky .. Shirkey

corante.com/many/archives/2004/02/14/dean_and_the_last_inter net_campaign.php
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Campaign against Internet, SMS fraud

Campaign against Internet, SMS fraud 06/02/2004 10:52 PM
thestar.com.my Jun 3 2004 3:12AM GMT

Grassroots Internet Marketing Campaign

Grassroots Internet Marketing Campaign 08/18/2004 12:47 PM
WebProNews Aug 18 2004 5:32PM GMT

Internet campaign to improve health

Internet campaign to improve health 12/15/2003 07:00 AM
Nutra Ingredients Dec 15 2003 6:27AM ET

With Internet parodies, anyone can get
in the campaign game

With Internet parodies, anyone can get
in the campaign game 06/14/2004 09:06 PM
Dfw.com - Mon Jun 14, 02:33 pm GMT

Clean Internet Campaign Begins

Clean Internet Campaign Begins 06/04/2004 05:45 AM
Hankooki Jun 4 2004 9:57AM GMT

Internet valued campaign tool

Internet valued campaign tool 01/22/2004 03:13 AM
CNN Jan 21 2004 7:49PM GMT

Elevator Medium To Launch Internet Ad
Campaign

Elevator Medium To Launch Internet Ad
Campaign 09/09/2004 08:36 AM
Media Post Sep 9 2004 12:59PM GMT

San Francisco HIV campaign targets
Internet users

San Francisco HIV campaign targets
Internet users 06/22/2004 11:38 PM
The Advocate Jun 23 2004 4:17AM GMT

KOREA: Clean internet campaign begins

KOREA: Clean internet campaign begins 06/06/2004 12:57 PM
Asia Media Jun 6 2004 5:11PM GMT

Government launches campaign against
some 'pop-up' Internet ads

Government launches campaign against
some 'pop-up' Internet ads 11/06/2003 06:09 PM
San Francisco Chronicle Nov 6 2003 5:04PM ET

Howard Dean's Internet Campaign Goodbye:
Thank You

Howard Dean's Internet Campaign Goodbye:
Thank You 02/18/2004 10:46 PM
Scoop Feb 19 2004 3:38AM GMT

Don't make light of Dean's Internet
campaign

Don't make light of Dean's Internet
campaign 12/24/2003 11:37 PM
Straits Times Dec 24 2003 10:05PM ET

National campaign to boost Internet
gaming industry

National campaign to boost Internet
gaming industry 12/23/2003 02:15 PM
China Daily Dec 23 2003 1:37PM ET

Harney launches campaign to encourage
internet usage

Harney launches campaign to encourage
internet usage 12/16/2003 04:24 AM
Irish Times Dec 16 2003 3:30AM ET

South Korea to Launch Campaign for
'Healthier' Internet

South Korea to Launch Campaign for
'Healthier' Internet 06/04/2004 05:36 AM
Article.wn.com - Fri Jun 4, 07:26 am GMT

Campaign targeted at fraud via Internet,
cell phones

Campaign targeted at fraud via Internet,
cell phones 06/02/2004 05:41 AM
Einnews.com - Wed Jun 2, 06:59 am GMT

NewGate Internet Wins Five New Clients
for Search Campaign ...

NewGate Internet Wins Five New Clients
for Search Campaign ... 01/14/2003 09:22 AM
Over the years, it has established partnerships with all of the leading search channels, including AOL, Ask Jeeves, Google, Inktomi, Looksmart, MSN, Yahoo, and ...

Campaign finance law must cover
Internet, four politicos argue

Campaign finance law must cover
Internet, four politicos argue 03/23/2005 02:18 AM
null

Opponents of Nevada's Burning Man launch
Internet campaign

Opponents of Nevada's Burning Man launch
Internet campaign 01/25/2004 05:16 PM
San Francisco Chronicle Jan 25 2004 9:38PM GMT

Kerry campaign hits $117 million with
big assist from Internet

Kerry campaign hits $117 million with
big assist from Internet 05/21/2004 03:52 AM
AP via New Jersey Online May 21 2004 8:11AM GMT

Survey: Internet Grows as Campaign News
Source (Reuters)

Survey: Internet Grows as Campaign News
Source (Reuters) 01/11/2004 04:54 PM
Reuters - The Internet has emerged as an important source of presidential campaign news for many Americans, on par with weekly news magazines and television talk shows, according to a survey released Sunday.

'Vote swappers' aim to wipe out leading
Conservatives in internet campaign

'Vote swappers' aim to wipe out leading
Conservatives in internet campaign 03/29/2005 09:08 AM
News.independent.co.uk - Tue Mar 29, 10:58 am GMT

Poll finds more people turning to
alternatives such as Internet for
campaign news

Poll finds more people turning to
alternatives such as Internet for
campaign news 01/12/2004 03:02 AM
AP via Florida Times-Union Jan 12 2004 2:01AM ET

Marketing: The Campaign: Sandra
O'Connell: Internet rises from gloom to
bewitch advertisers

Marketing: The Campaign: Sandra
O'Connell: Internet rises from gloom to
bewitch advertisers 11/15/2003 10:07 PM
Sunday Times Nov 15 2003 8:12PM ET

Mekanism Launches Integrated Campaign
for Sega - Offbeat Campaign Details
Boy’s Obsession with Game

Mekanism Launches Integrated Campaign
for Sega - Offbeat Campaign Details
Boy’s Obsession with Game 03/14/2005 05:55 PM
Mekanism today announced the launch of a quirky and unconventional new advertising campaign for SEGA® of America, Inc. Designed to promote the PlayStation®2 and Xbox® release of Super Monkey BallTM Deluxe, the integrated campaign offers a peak into the trials and tribulations of the life of a boy so obsessed with the game, he’s decided to live in a large, inflatable ball. [PRWEB Feb 18, 2005]

The New York Times > Washington >
Campaign 2004 > Political Impact:
Campaign Dogged by Terror Fight

The New York Times > Washington >
Campaign 2004 > Political Impact:
Campaign Dogged by Terror Fight 08/02/2004 01:58 PM
added their spin

nytimes.com/2004/08/02/politics/campaign/02campaign.html?hp
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The New York Times > Washington
> Campaign 2004 > Democratic
Strategies: Democrats Urge Kerry to Turn
Up Intensity of Campaign

The New York Times > Washington
> Campaign 2004 > Democratic
Strategies: Democrats Urge Kerry to Turn
Up Intensity of Campaign 09/05/2004 01:29 PM
The New York Times > Washington > Campaign 2004 > Democratic Strategies: Democrats Urge Kerry to Turn Up Intensity of Campaign .. paints a fearful Dim party today

nytimes.com/2004/09/05/politics/campaign/05campaign.html?ei=50 06&en=9105c6c3ef9ca4f0&ex=1094961600&partner=ALTAVISTA1&pagewanted=pri nt&position=
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Bush campaign outsources campaign to
India

Bush campaign outsources campaign to
India 05/25/2004 11:47 AM
Bush Campaign ran fundraising/vote-seeking from call centers in India. Is this the responsible way to promote jobs in the US? Even a small number as it may be. Every little bit counts.

Search Engine Marketing Professional
Organization (SEMPO) Launches Industry
Advertising Campaign - Education
Campaign Focused on Media Buyers and
Features Tag Line "Top of Search = Top
of Mind"

Search Engine Marketing Professional
Organization (SEMPO) Launches Industry
Advertising Campaign - Education
Campaign Focused on Media Buyers and
Features Tag Line "Top of Search = Top
of Mind" 08/12/2004 02:51 AM
The Search Engine Marketing Professional Organization (SEMPO) today announced the launch of a major advertising campaign to increase awareness and promote the value of search engine marketing. The campaign is beginning with banner and e-mail ads on Adweek online properties and will continue with other trade publications. The target market is media planners who may not have had significant exposure to search as a promotional tool. The tag line is "Top of Search = Top of Mind". [PRWEB Aug 12, 2004]

Republicans have a new ad campaign

Republicans have a new ad campaign 12/09/2003 05:05 AM
When Democrats attack .. So much ANGER! .. video clip

georgewbush.com/angrydemocrats
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"astroturf campaign"

"astroturf campaign" 08/18/2004 11:09 AM

Before Launching Your SEO Campaign

Before Launching Your SEO Campaign 04/06/2005 03:49 PM

campaign ad material

campaign ad material 07/09/2004 08:08 PM
John Kerry on F9/11: .. Larry King Live

cnn.com/TRANSCRIPTS/0407/08/lkl.00.html
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"U.S. Presidential Campaign"

"U.S. Presidential Campaign" 09/10/2004 03:47 AM

Best. Campaign. Slogan. Ever.

Best. Campaign. Slogan. Ever. 06/03/2004 10:22 AM
Let 's Roll!< /a> [may be a teensy bit NSFW]

Red Sox Campaign Gets a Boost

Red Sox Campaign Gets a Boost 07/26/2004 02:01 AM
José Contreras fell apart against the team that always hammers him, and the Yankees' late rallies fell short.
Grok Description matches for The internet campaign that won
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The internet campaign that won

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