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Schlotzsky's Latest Numbers







Schlotzsky's Latest Numbers

Schlotzsky's Latest Numbers 02/18/2004 10:36 AM

Schlotzsky's reports 40 percent of customers consider Wi-Fi and Web browsing as factor in visiting: As the chain has expanded to 38 company-owned and franchise stores mostly in the South that offer in-store free computer access and Wi-Fi, their latest market research shows a significant uptick in awareness. The company reported that 40 percent of customers surveyed considered Wi-Fi and computer access a factor in their decision to come to Schlotzsky's, while 6 percent said Wi-Fi access alone was why they were there. Schlotzsky's a franchise chain, so in order for the firm to expand this offering beyond company-owned stores, it needed to convince franchise holders of the financial efficacy of offering free access to computers and Wi-Fi in the stores. These latest numbers seem to prove it. I've met the CEO and the marketing director when I invited the CEO to speak at a panel I moderated at Wi-Fi Planet last year, and the most interesting aspect of the Wi-Fi is that they're not excited about the technology but its uses. There's a financial aspect to this, of course: the average purchase price of a Schlotzsky's customer is about $7. But the CEO wasn't a geek; he liked seeing entire families or sports teams or groups of parents and kids come in and spent time using the high-speed connection. It's important to recall that a small but significant minority of Internet users have broadband; for the rest, Schlotzsky's offering is a profound (and free) pleasure....




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In regards to your story about Mobile Numbers. The problem is way more prevalent here in Saudi Arabia.
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To locate a wireless network simply press the button and watch the LEDs. When the lights stop sweeping back and forth, the number that remain lit will show the strength of the wireless signal. If the lights continue to sweep back and forth, you're not in range for any wireless network. Unlike other devices, the WiFi Seeker isn't fooled by other 2.5 GHz signals like microwave ovens or cordless phones, and it doesn't depend on 802.11 client activity to detect the access point. It detects both 802.11b and 802.11g.

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German bull flees
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Scary Monsters Roam
Catwalk (Reuters)

State Mulls Drunk
Driving Locks on All
Cars (Reuters)

Cloud Over Magic
Kingdom Worries
Disney Tattoo Guy
(Reuters)

PC sales in India
seen rising 50% in
2004: Skoch

AMD sues re-marked
chip sellers in the
Philippines

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