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Authentica Takes on Microsoft







Authentica Takes on Microsoft

Authentica Takes on Microsoft 02/17/2004 02:27 PM

DRM vendor aims for right where it hurts.




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Authentica Takes on Microsoft

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I'm surprised this one hasn't gotten more attention yet (though, it probably will). A kid in Canada named Mike Rowe needed a name for his website design business, and picked the somewhat obvious choice: MikeRoweSoft.com. The legal folks at a company you might have heard of, Microsoft, didn't take too kindly to that, and sent the typical threatening legal letter. They offered Mr. Rowe a whopping $10 for the domain. He wrote back saying $10,000 seemed more appropriate - and now Microsoft is accusing him of holding the domain hostage to try to get money out of Microsoft. I read the story a few times before I actually believed it. Even the name of the Microsoft law firm involved in this case (Smart & Biggar) made me wonder if it's all a big hoax - but it all seems real enough. Before the legal beagles chip in with the point that Microsoft needs to do this to protect their trademark, I'll respond by saying that this should be a perfect example of why that rule doesn't make much sense. How many people are actually going to confuse MikeRoweSoft with Microsoft? If anything, Mr. Rowe is going to have more trouble getting people to remember what his domain name is - as he's going to need to spell it out to everyone. However, as a publicity stunt for Mr. Rowe's web design business, this is probably going to help him out quite a bit.

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Grok Description matches for Authentica Takes on Microsoft
GrokA matches for Authentica Takes on Microsoft

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For most graphic artists, Adobe's applications are their bread and butter. Adobe Creative Suite 2 recently hit the streets, but is it worth paying the price to upgrade? We have a comprehensive look at Photoshop CS2 along with Bridge, an image browser which "connects" the Creative Suite 2 applications.

In Photoshop 7, Adobe added a file browser to Photoshop and let it chill for two versions seeing if it would get better with age (it didn't). It was a good idea but weird in Photoshop, a really document-centric program. Now, they've taken it out of Photoshop, made it an independent program to act as a connector between apps much like say, a concrete passageway or a road above water.

It makes a lot more sense this way since it was really out of place as a floating window inside the Photoshop interface. Adobe has added a favorites and collections pane in addition to the basic file system browsing, chocked it full of features to interact with other Adobe apps and added an interactive thumbnail zoom that works much like iPhoto's.

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Scott Kelby's book on Photoshop CS is shipping as well.

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A blockbuster sized story just broke--Macromedia will be bought out by graphics giant Adobe. Between the two companies, nearly 100% of people in the design industry use at least one of their products. The $3.4 billion deal has been approved by execs from both companies. Here are the specs:
Under the terms of the agreement, which has been approved by both boards of directors, Macromedia stockholders will receive, at a fixed exchange ratio, 0.69 shares of Adobe common stock for every share of Macromedia common stock in a tax-free exchange. Based on Adobe's and Macromedia's closing prices on Friday, April 15, 2005, this represents a price of $41.86 per share of Macromedia common stock. Upon the close of the transaction, Macromedia stockholders will own approximately 18 percent of the combined company on a pro forma basis.
Shares of Macromedia [MACR] closed at $33.45 Friday, making Adobe's bid a large premium. The real story here is the massive market share Adobe will control in the creative industry. Besides video and out of date print publishing, they have it wrapped up. What are your thoughts? Sound off! (Personally I thought I read the headline wrong...)


Adobe to Buy Macromedia for $3.4 Bln


Adobe to Buy Macromedia for $3.4 Bln 04/18/2005 02:53 PM
ABCNEWS.com Apr 18 2005 6:22PM GMT

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Report: Adobe CS


Report: Adobe CS 12/24/2004 12:13 PM
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Adobe lays off 100


Adobe lays off 100 11/13/2003 03:57 PM
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Adobe Reader 7.0 Now Available


Adobe Reader 7.0 Now Available 12/31/2004 10:55 AM
http://www.adobe.com/images/get_adobe_reader.gif

Adobe Reader v6.0.1


Adobe Reader v6.0.1 12/28/2003 09:28 PM
Adobe Reader is free software that lets you view and print Adobe Portable Document Format (PDF) files on a variety of hardware and operating system platforms. [Freeware 15.9 MB]

Adobe Illustrator CS 11.0.2


Adobe Illustrator CS 11.0.2 12/22/2004 01:20 AM
Enhanced performance and Photoshop 7.0 compatability highlight this update to the popular vector graphics software.

Adobe Reader 7.0


Adobe Reader 7.0 12/22/2004 01:20 AM
Enables business professionals and home users to reliably share information using intelligent PDF files.

Adobe + Macromedia = ?


Adobe + Macromedia = ? 04/18/2005 09:21 PM

Seems straightforward to me. Adobe is in at the center of print production (PhotoShop & friends, InDesign, PDF), while Macromedia’s DreamWeaver is the single most important Web-design product. Dave Shea says this might be about Flash, but let me suggest exactly the opposite: if you’re hitching your career to Flash, it might be a good time to look at alternatives. Why’s that? Because, near as I can tell, Macromedia has never made any serious money with Flash. They’ve accomplished one of the great, heroic, marketing coups of all time, getting the plug-in onto substantially every desktop on the planet; and this bought them, uh, what exactly? They sell authoring tools, but seriously, how many Flash designers does the world need? Anyhow, most of the good things you can do with Flash, you can do about as well with DHTML (oops that’s called AJAX now) and your “back” button still works. I guess there’s no reason to actually shut Flash down, the tool revenue must about cover the engineering costs. But Adobe, historically, has been good at focusing on what works and dropping the distractions. (Can you remember PageMill?) Flash is a distraction.


Adobe to buy Macromedia for $3.4B


Adobe to buy Macromedia for $3.4B 04/18/2005 08:25 AM
CNN Apr 18 2005 11:09AM GMT

Adobe and Macromedia


Adobe and Macromedia 04/18/2005 08:37 PM
p2pnet.net Apr 19 2005 12:12AM GMT

Adobe GoLive CS2


Adobe GoLive CS2 04/04/2005 04:34 PM
ABCNEWS.com Apr 4 2005 5:57PM GMT

Adobe to buy $3.4bn Macromedia


Adobe to buy $3.4bn Macromedia 04/18/2005 10:09 AM
Adobe is to buy Macromedia, a specialist in software for animated graphics and web design.

Whats New in Latest Adobe CS


Whats New in Latest Adobe CS 04/11/2005 11:25 AM

Adobe Anomaly


Adobe Anomaly 06/18/2004 02:40 PM
Today's selling of Adobe was unjustifiable given the company's prospects.

Authentica Takes on Microsoft

The following phrases have been identified by the grok system as matching this entry: adobe thunderstone

















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