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Web Searchers Search Around







Web Searchers Search Around

Web Searchers Search Around 02/17/2004 01:15 PM

Despite conventional wisdom saying that people just use Google for their web searches, a new study suggests that web searchers are not particularly monogamous when it comes to searching. While, yes, most people do use Google, they're not afraid to use other search engines when necessary. Most people tend to use two different search engines on a regular basis. The study suggests that a better search engine doesn't necessarily need to worry so much about prying people away from Google. There's also a ton of people who don't use search at all (who are these people?) - and the study suggests that MSN and Yahoo might want to target these people. On the whole, I'd think that converting a Google searcher may be easier, though, than convincing someone who doesn't bother searching at all why they need to start using a search engine. Still, this does suggest some of the reasons why search engines are suddenly all talking about personalization features to make their search "sticky". If it's customized to you, the theory goes, you'll want to come back. The problem with that theory is that not everyone really wants customized search, and depending on how it's set up, it could end up annoying users more than helping them.




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