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A Shade of Green: S.U.V.'s Try to Soften Their Image







A Shade of Green: S.U.V.'s Try to Soften
Their Image

A Shade of Green: S.U.V.'s Try to Soften
Their Image
02/16/2004 01:07 AM

Can the sport utility vehicle, the bête noire of environmental advocates, be reinvented as a green machine?




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A Shade of Green: S.U.V.'s Try to Soften Their Image

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Green games


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With Spymac and its members taking a step towards a greener planet we see "green" issues emerging in all areas in life. The latest domain to see a trend toward the environment is gaming. Veggie Games Inc. is an independent studio based in Vancouver, BC that focuses on creating games that promote kindness and compassion towards animals and the environment. President and founder, Johnathan Skinner, "was inspired to use his skill of making video games as a form of activism... speaking up for the animals that can't speak for themselves." With games that teach "people how to respect the environment, the animals, and each other," Veggie Games can introduce gamers to animal rights and environmental issues while still being entertained. The company released the first-ever activism-based animal rights themed video game, Steer Madness earlier this month. The game features a cow that rescues lab animals and converts residents of the city to a vegetarian diet. Steer Madness, along with others such as Chris Crawford's Macintosh game, Balance of the Planet, help bring environmental issues and educational tools to entertainment. According to Richard O. Mann, "if managing and understanding the delicate balance of the ecological and economic forces that hold our beloved mother earth together appeals to you, you're in for hours of fascination" while playing Balance of the Planet. Spymac caught up with Veggie Games' Johnathan Skinner to find out more about the game and the company's role in activism: How do you think activist video games can change people's actions? Activist video games can open people's eyes to the reasons someone would be an activist, and possibly influence decisions they make surrounding the issues involved. How does purchasing Steer madness over other games help out the environment? The packaging for Steer Madness is a lot less wasteful then most other video games. The boxes that games come in have no purpose other than trying to look impressive on store shelves and they end up just getting thrown away. Steer Madness doesn't come in a box, instead it comes in a jewel case like a music CD. When we ship orders for the game that are placed through our website, we re-use packing materials whenever possible, and all other supplies are purchased locally using the highest percentage recycled content available. We are working on setting up an option where you can purchase a downloadable version of the game that installs directly to your computer so there won't be any packaging or shipping materials used at all. Is this the type of game that would interest children in hopes of having the omnivores converted? I don't know if the game alone could cause people to become vegetarian, but it's definitely a nudge in that direction. If nothing else it will probably get people to grab a veggie burger a little more often. Does Steer Madness promote veganism? Steer Madness does bring up the reasons behind being vegan, but in a non-confrontational way. It's a bit like watching a TV show about vegan activists going about their lives and doing what they do, and if it says something that speaks to the viewer then they might adapt some of it into their lifestyle, but if not then it's still great entertainment. In what way does this game or your company promote environmental responsibility? In Steer Madness the main mode of transportation is by bicycle, and there is a billboard in the game that reads, "Ride your bike for clean air." In one mission the main character is shocked and appauled when he sees his girlfriend in a car, but when he finds out that she's only borrowing it from a friend and that it's electric then he feels better about it. Veggie Games donates a percentage of its profits to organizations that help protect animals and the environment.

Top green car motors into the UK


Top green car motors into the UK 06/19/2004 02:36 AM
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All Yellow and Green 1.0


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"green party"


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"It's Green Prozac" 03/27/2005 04:50 AM

Green Means Go


Green Means Go 11/07/2003 08:48 AM
Andrew Gumbel has an article at The Independent titled, "Infra-red device gives drivers the green light." Basically, he reports on the sale (still legal at the moment) of Mobile Infra-Red Transmitters, little boxes that plug into your car's cigarette lighter, giving you the power to change (certain) red lights to green. Washington Post reported on it last Friday. With more Googling, I found out MIRTs were reported on earlier than Halloween even.

More Green for Monsanto


More Green for Monsanto 06/22/2004 12:08 PM
The full-year earnings may not please everyone, but the company plants roots for long-term success.

PC Makers Get Green


PC Makers Get Green 04/21/2004 11:39 AM
Computer manufacturers are stepping up their recycling, under pressure.

CNS Is a Green Monster


CNS Is a Green Monster 06/24/2004 01:05 PM
CNS packs an impressive amount of cash and, even more impressively, keeps piling up the green stuff.

Green crush


Green crush 07/30/2004 08:17 AM
A journey to the basil farms near Genoa, where the legendary Italian sauce pesto reigns supreme.

HP and Dell going green


HP and Dell going green 07/14/2004 08:18 PM
SiliconValley.com Jul 15 2004 0:35AM GMT

Green bling!


Green bling! 08/19/2004 02:24 PM
Want to be ecologically responsible yet still blingin' like a superstar? Duece Bicycle Spinner Wheels has you all set. Hell, Jamie Foxx endorses them, they've got to be good. (flash site)

It's Easy Being Green


It's Easy Being Green 08/05/2004 05:22 AM
With earth-friendly products and packaging, Aveda is putting the beauty back into the ugly world of cosmetics.

Green iVillage


Green iVillage 07/07/2004 09:28 AM
iVillage grows up but dilutes as a debutante.

Bowling (Green) for Wi-Fi


Bowling (Green) for Wi-Fi 01/17/2004 11:07 PM
Man returns from California with stories of fire, wheel: It's very funny to read this local report about a fellow from the area who was in California for 10 years working in high tech and returned to his hometown. Remember that this is local coverage, and the reporter makes the guy sound like someone who has been to the mountain and returns with these 15...I mean, 10 commandments. The idea is great, and it's in the pre-preliminary stages to put in a very inexpensive cloud of Wi-Fi across downtown Bowling Green. The proposal hasn't been publicly circulated and sounds full of questions about how to make it go; the technical issues are not a problem, however. [via a link at GigaOm]...

The Green Side


The Green Side 06/05/2004 08:48 AM
dissenting .. a Marine .. postings

thegreenside.com
track this site | 4 links


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