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Elizabeth Lawley's Breaking Into the Boys' Club ETCON talk







Elizabeth Lawley's Breaking Into the
Boys' Club ETCON talk

Elizabeth Lawley's Breaking Into the
Boys' Club ETCON talk
02/10/2004 04:10 PM

Here're my running notes from El izabeth Lawley's Breaking Into the Boys' Club: How Diversifying Your Team Can Expand Your Market at the O'Reilly Emerging Technology Conference in San Diego.

RIT is struggling with enrolment, but the enrolment is overwhelmingly male. Why not bring in more women? It's an untapped field and it makes men happier.

People say that women don't want want to be there, why are your forcing them to go? But this is what people said about math 30 years ago.

Today there's gender parity in math classes, but subtle pressures steered them away.

We design products for men -- women get killed by airbags. If you include women in the devleopment of product, you diversify the view. Women aren't the only viewpoint you need to include, but it's half the potential market.

Anil Dash: It's no coincidence that the two popular blogging packages (Blogger and MT) were co-developmed by women (Meg Hourihan and Mena Trott).

Link




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Elizabeth Lawley's Breaking Into the Boys' Club ETCON talk

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IRC log from Trippi's talk at ETCON 02/15/2004 09:18 AM
Kevin Burton kept a running transcript of Joe Trippi's talk at the ETCON Emergent Democracy event, pasting it into IRC as he went. He's posted the IRC log, which includes Kevin's transcription and the peanut gallery's responses (Burtonator tells us not to mind the typos: "The Internet is not a system for testing spell-checkers")
amazed that the press frankly can't figure out what the dean campaign WAS
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My ETCON talk, in the Public Domain


My ETCON talk, in the Public Domain 02/12/2004 06:13 PM
I have just given a talk at the O'Reilly Emerging Technology Confernece called Eb ooks: Neither E, Nor Books, which is something of an anomaly for me in three ways:
  1. I wrote out this talk, word for word, in advance of the presentation
  2. I am releasing that written text as a free, public domain file, right now, moments before I get off the stage
So here's the text of that talk, dedicated to the Public Domain, for you to do with what you will.
This isn't to say that copyright is bad, but that there's such a thing as good copyright and bad copyright, and that sometimes, too much good copyright is a bad thing. It's like chilis in soup: a little goes a long way, and too much spoils the broth.

From the Luther Bible to the first phonorecords, from radio to the pulps, from cable to MP3, the world has shown that its first preference for new media is its "democratic-ness" -- the ease with which it can reproduced.

(And please, before we get any farther, forget all that business about how the Internet's copying model is more disruptive than the technologies that proceeded it. For Christ's sake, the Vaudeville performers who sued Marconi for inventing the radio had to go from a regime where they had *one hundred percent* control over who could get into the theater and hear them perform to a regime where they had *zero* percent control over who could build or acquire a radio and tune into a recording of them performing. For that matter, look at the difference between a monkish Bible and a Luther Bible -- next to that phase-change, Napster is peanuts)

Link

Transcendant Interactions ETCON talk


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Here're my running notes from Tr anscendant Interactions at the O'Reilly Emerging Technology Conference in San Diego.
Manifesto: Don't build applications. Build contexts for interactions.

The architecture of entertainment has been shaped by the idea of immersion.

We try to design places for people to play, but play is about people, not places.

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Modern computers can handle large files, video, media, etc.

Want to provide experiences above the effective bitrate of our users, and bits are expensive to ship.

Example: Added a high-quality video clip to the front page of ESPN.com.

Came to think about the enclosure tag in RSS -- the idea of asynchronously d/ling content behind the scenes. You can download the experience prior to hitting the page.

Built a client-side technology -- espn.com, disney.com, etc -- an RSS aggregator that d/ls and pre-caches video on the machine, and communicates with the mothership to tell them who's got what in the cache.

We wanted 500k users in 1 year -- in three weeks we hit a million. Over 2 million now. Sustainign 2GB of bandwidth, TBs/day.

Link

boyd's social networks talk from ETCON


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Asking favors is fundamentally different than offering them. People gain by being bridges. Thus, to be able to tell you about a job gives me whuffie in our relationship. Feeling pressured to connect you to an open job makes me uncomfortable. In all of the networks described above, the bridge got to control the information flow. In Milgram's "Small Worlds," if you didn't know that i knew the target person, you may not have tried to pass it on to me. If you don't know that i am dating someone who has something that you want, you won't try to pressure me into giving you access to it. Thus, i can choose when to reveal my connections in a situation where i can come across as being helpful, rather than being put in a position to feel cornered. Revealing the network shifts the power.
Link

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Google is Harder Than it Looks ETCON
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Here're my running notes from Nelson Minar's Go ogle is Harder Than it Looks talk at the O'Reilly Emerging Technology Conference in San Diego.
Query comes into custom httpd, Google Web Server ("gwis")

Sent in parallel to several places:

* Index server, "every page with the word 'apple' in it -- a cluster that manages "shards" or "partitions" (everything starting with the letter "a") and then load-balancing replications for each. Have to calculate intersections for multiple-term queries

* Doc server, copies of webpages -- whence page-snippets are served in results. Sharded and replicated for scaleability and redundancy

* Misc servers: QuickLinks, spell-checkers, Ad server (first two are small servers, ad server is humongous)

Link

Eric Bonabeau's Evolving the Bad Guy
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Eric Bonabeau's Evolving the Bad Guy
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02/10/2004 04:10 PM
Here're my running notes from Er ic Bonabeau's Evolving the Bad Guy at the O'Reilly Emerging Technology Conference in San Diego.
Bad guys co-evolve with your defenses -- tax code, software and NBA rules all need to constantly evolve, as does Google

Evolutionary computation: represent individuals as genetic strings, i.e. 110100101

Test individuals for fitness -- how good they are at finding and exploiting loopholes

Mutate and crossover to get individuals who are better and better at solving your problem -- at finding loopholes.

In 2002, Sussex researchers tried to design an osscilator using evolutionary computation, but found it ended up weird because of unintentional RFI emission from a nearby PC

Link

Emotional Design: The Principles ETCON
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Emotional Design: The Principles ETCON
talk notes
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Here're my running notes from Donald A. Norman's Em otional Design: The Principles talk at the O'Reilly Emerging Technology Conference in San Diego.
I no longer tell you why everything is crappy -- now I'm the guy who tells you how nice and pretty things can be.

The orange juicer on the cover of my new book, Emotional Design, evokes strong emotion.

I'm here to talk about consumer products, not computers.

Getting the tech right is only part of the problem: the big part is the hearts and minds, so your customers enjoy it.

There's something about physical design that really turns people on. The tech has to be flaawlessly, but no one cares about it -- it's just infrastructure.

See the Mini Cooper -- the NYT said, "It has many flaws, but boy is it fun."

I used to buy stuff that I knew was b0rked, but I wanted to own them anyway.

Link

Life Hacks: Tech Secrets of Overprolific
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Life Hacks: Tech Secrets of Overprolific
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It's the 10-second rule: if you can't file something in 10 seconds, you won't do it. Todo.txt involves cut-and-paste, the simplest interface we can imagine.

It's also the simplest way to find intercomation. EMACS, Moz and Panther have incremental search: when you type a "t" it goes to the first mention of "t", add "to" and you jump to the first instance of "to", etc.

This is being added to Longhorn (Unix geeks, we've had this since Jan 1 1900, and it will go away in 2038).

Power-users don't trust complicated apps. Every time power-geeks has had a crash, s/he moves away from it. You can't trust software unless you've written it -- and then you're just more forgiiving.

Text files are portable (except for CRLF issues) between mac and win and *nix.

Link

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The response is an attempt to "configure the users" -- constrain behavior to acceptable behavior with messaaging, kicking people off, etc.

This won't work: you can't tell a hacker not to hack. These kids are social hackers. You can stop some bad behavior, but you chase off your best users, too.

Dating doesn't happen because you're in a dating context. Dating arises out of real contexts.

Taking away fakesters didn't make Frienster more real. Friendster is unreal because people never remove their friends, even if they never see them (the exception is when you break up, ironic, because ex-lovers are strong ties!).

Link

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clubforgrowth.org/blog/archives/013644.php
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So first things first, after considerable soul-searching and fiddling around with finances I've found a way to go to Emerging Tech this year to cheer on my BBC other half's paper: Gl ancing: I'm OK, You're OK. Last year the conference completely blew me away and acted as fuel for one of the most creative periods in my working life to date (although unfortunately not all of that creativity ended up being expressed coherently or in the public domain). Hopefully this year's conference will be just as good...

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Read the comments


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You say Etech, we say Etcon, Etech,
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What Queen Elizabeth II neglected to admit, however, is that due to the long history of in-marriage in the Hapsburg line, she has only a single lobster claw at the tip of each arm.

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Afer all, Elizabeth has been around. She's lived through Elvis and Sinatra, the Beatles and the Stones, Duran Duran and Spandau Ballet. She was there when they invented rock 'n' roll, skiffle and swing. Disco? There are rumors of pictures floating around involving her. By Aidin Vaziri, San Francisco Chronicle


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Put your ETCON notes on the Wiki 02/11/2004 03:01 PM
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Grok Description matches for Elizabeth Lawley's Breaking Into the Boys' Club ETCON talk
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