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It's Still a 'New Marcom Game'







It's Still a 'New Marcom Game'

It's Still a 'New Marcom Game' 01/25/2004 12:49 PM

Nine years ago, the amazing Doc Searls wrote this essay, redefining marketing in an Internet world. It's still a prescient piece, as his first rule suggests:

"The Internet is the ultimate base medium -- it will either undermine or support all other media. Think of the Internet as a phone system, a postal service, a library, a distribution hub and a yellow pages -- all in one. Only, unlike all those traditional institutions, nobody controls it. Anybody can participate in any of those roles."




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