Keyword ad quandary

Grok Headline matches for Keyword ad quandary

FC Now: HR Quandary of the Day

FC Now: HR Quandary of the Day 06/05/2005 11:42 PM
Workforce magazine recently ran an interesting article about a Costco employee who sued her employer. The reason? The company's dress code ran counter to her spiritual beliefs -- she was a member of the Church of Body Modification. The court...

The GPL Font Quandary

The GPL Font Quandary 04/18/2005 01:57 AM

Unintended Consequences of Using GPL Fonts: Slashdot is reporting today on the apparent belief that using a GPL-ed font in your document makes the content of the document GPL-ed by extension.

[...] it appears that using GPL-licensed fonts in a document makes your document subject to the GPL. There are a lot of consequences here, such as internal corporate communications. It appears to make the use of GPL fonts undesirable in almost any document.

I disagree with this. Does using an open-source content management system make all content you put into it GPL as well? I think we need to draw the distinction between the content of something and the platform that manages it. If I use The Gimp to edit my vacation pictures, does that make them subject to the GPL as well?

This whole concept is a bad, bad thing for open-source, if only for the fact that there are a lot of people in Redmond and Lindon, Utah who dream about ammunition like this to discredit the open-source movement.

Darl McBride is going to be an awfully happy guy when he finds out this theory is floating around.

Ethics quandary

Ethics quandary 09/24/2004 08:12 PM
USA Today Sep 25 2004 0:06AM GMT

An OpenNetwork solution to Microsoft's
quandary

An OpenNetwork solution to Microsoft's
quandary 05/07/2004 01:29 PM
Provisioning is the practice of seeing that a new employee has everything they need on their first day of work, and - equally important - that all access is removed after their last day with the organization. Electronic provisioning has been around for 5 or 6 years, but was dominated by small, start-up, single-purpose vendors such as Business Layers, Waveset, Access360 and others. Just recently, major players, such as Sun, HP and IBM, have been acquiring these single-purpose vendors while others, including Novell and Oblix, have devised homegrown provisioning tools. Microsoft's entry into this space is based on using the recently introduced Microsoft Identity Integration Server.

How Does One Become an AOL Keyword

How Does One Become an AOL Keyword 01/13/2003 02:50 AM

Revolution is Not an AOL Keyword

Revolution is Not an AOL Keyword 03/20/2003 01:01 PM
Eddan Katz has posted a brilliant, high-larious, hyper-linked adaptation of Gil-Scott Heron's "The Revolution Will Not Be Televised" to bIPlog, entitled, Revolution is Not an AOL Keyword:

You will not be able to stay home, dear Netizen.
You will not be able to plug in, log on and opt out.
You will not be able to lose yourself in Final Fantasy,
Or hold your Kazaa download queues,
Because revolution is not an AOL Keyword...

Revolution will not be right back after
Pop-up ads about eCommerce, eTailers, or eContent.
You will not have to worry about a
Cookie in your browser, a bug in your email, or a
Worm in your recycling bin.
Revolution will not run faster with Intel inside.
Revolution, dude, is not getting a Dell.
Revolution will increase your Google rank.

Revolution is not an AOL Keyword, is not an AOL Keyword,
Is not an AOL Keyword, is not an AOL Keyword.
Revolution will be no stream or download, dear Netizen;
Revolution must still be live.

Link Discuss (Thanks, Mary!)

Banning By Keyword?

Banning By Keyword? 08/09/2004 03:09 PM
It's well known that China blocks out certain websites, but their latest move to stop people from accessing content the government considers harmful is to have certain local search engines ban keywords. Apparently, popular Chinese search engine Baidu has a list of about 40,000 banned keywords. It's not entirely clear what happens if someone does search on a banned keyword (0 search results? told you've searched on banned words? immediately told to report to the local prison?), but with so many banned keywords there must be an awful lot of collateral damage in terms of perfectly reasonable websites that can't be found. Of course, it's been clear for a while that the Chinese government really isn't too concerned with "false positives" in their efforts to ban anything they consider to be "harmful" online.

Get your keyword watchlists here!

Get your keyword watchlists here! 01/04/2005 11:16 PM
I'm proud to announce that Technorati has just launched our new Keyword Watchlist service, which now allows you to track and subscribe to live searches on keywords and phrases. For example, say you're interested in keeping track of the...

Keyword Chicanery

Keyword Chicanery 04/04/2005 03:30 PM

Does anyone have any current data or opinion on the legality of using a competitor's name (both business and personal name) in the keywords for a site?

We have a client whose competitor has listed the client's business name and the client's personal name in their keywords in a sleazy attempt to capture search traffic (it's a professional services business where as many people know the business owner's name as know the company name). It's not working, but it just pisses me off on principle.

I know this isn't the first time this has happened, but if someone can enlighten me on where we stand legally, I'd appreciate it. I'm guessing the answer is a big "you're screwed," but I figured I'd check.

Keyword Assistant 1.7

Keyword Assistant 1.7 08/03/2004 04:05 PM
iPhoto keyword management plugin.

Keyword Density 2003

Keyword Density 2003 03/11/2003 01:22 AM
No, your eyes do not deceive you - it really is 2003, and we are still having that density discussion.

U.S. blunders with keyword blacklist

U.S. blunders with keyword blacklist 05/03/2004 10:46 AM
CNET News.com's Declan McCullagh explains how a U.S. government agency supposedly fighting Internet censorship is quietly doing the same thing itself.

How Effective Is Your Keyword Research?

How Effective Is Your Keyword Research? 08/30/2004 01:46 PM
Source: ClickZ - Keyword analysis can be performed on three levels: keyword research tools, web analytics software, and site search engines. Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on...

Keyword search ads are live

Keyword search ads are live 06/24/2004 11:44 AM

Well, there's been a lot going on over at Technorati, and I've been so busy that blogging has been pretty light. I hope that I can blog more often as the summer continues.

Anyway, here's some fun news that I'm happy to report: Technorati has taken its first steps towards the business models that we've chosen: We've rolled out keyword search advertising on the website. You'll notice the "Sponsored Links" box on the right hand side of the results page on many terms that you do searches upon. This is done through a partnership we have with findwhat.com, and quite frankly, it is just a first step. There's a lot of improvements and changes that we want to make, and this is definitely a "crawl-before-you-walk" kind of opportunity, but it is a first step. For example, I want to have a system that makes it easier to do targeting (blog-based? topic based? authority-based?) and get better reporting. We're also really interested in your feedback - leave a comment or a link, or drop us a line at feedback@technorati.com. We are also working on implementing a lot of the great feedback we got at the developer's forum last month.

Oh yeah - if you're interested in seeing your ads on technorati.com search results today, here's how you get more information.

Lastly, big kudos to all the folks back at the office, who made this happen - you guys rock.

Keyword Press Release

Keyword Press Release 02/11/2004 10:56 AM
Hotspot firm issues press release with good keywords: When you see a press release of this form, a company has paid Business Wire or PRNewswire to distribute a press release that contains as many business names as possible to meet keyword matches at stock and news sites for investors and analysts who scan for information. In this short release, the company mentions Subway (which is only tangentially related, as the consultant they're trumpeting having hired is a franchise holder) in the headline, and a host of firms in this sentence: Currently, the company is targeting the ownership and operation of successful franchises such as Dairy Queen (NYSE:BRK.a), Subway, McDonalds (NYSE:MCD), Burger King, Baskin-Robbins, Ben & Jerry's, Carls. Jr. (NYSE:CKR), TCBY Yogurt, and Mrs. Fields. Back when Amazon.com's affiliate program for allowing sales to be referred to them for commissions was new, the tiniest dotcoms would issue press releases that they had "partnered" with Amazon.com when, in fact, they'd just signed up as an affiliate. Amazon.com started enforcing a contract provision that said affiliates weren't allowed to issue such releases. This release goes a step further, as the company has no direct relationship with any of the firms mentioned; this is just unabashed PR keyword spamming. The company's own site only lists a handful of locations in press releases; there's no location finder. Did you notice I didn't mention the firm's name? I'm not out to give them more indirect publicity....

Google Fed Up With Bad Keyword Choices

Google Fed Up With Bad Keyword Choices 05/10/2004 01:30 PM
Search engine optimizers charge a lot of money to companies to help them choose better keywords to trigger their Google ads. However, it appears Google thinks they can do a better job themselves (or at least help those who don't bother shelling out money to an SEO firm) by scann ing the advertiser's website and automatically picking the best keywords to trigger ads. This seems like a natural extension of their contextual advertising offering - where the idea is to scan content pages to determine what kind of advertising should show up on that page. The difference here is they'll be scanning pages to determine what kind of advertising should attract people to that page. One aspect of this would apparently allow online merchants to provide a data feed of their products, to automatically have them show up in (hopefully relevant) searches as text ads. In some ways this is quite similar to the technique used for paid-inclusion in other search engines - but the ads will still be separate. As with any automation of such things, the big question is in how well it works. Companies aren't going to be thrilled if their advertising starts showing up on searches that have no relevance.

Google Keyword Wizard

Google Keyword Wizard 05/10/2004 05:54 PM

Goog le preps new tool to juice revenue: Moreover has had something like this for years.

The technology aims to enable Google to examine the Web sites of large advertisers and to develop automated lists of keyword combinations that are likely to turn up in search queries, the sources said. If successful, the system will match more searches to advertisements, and thus boost revenue.

Click here to comment on this entry

Keyword for Wiki News

Keyword for Wiki News 04/14/2005 01:47 PM
Organizations searching for a wiki should try Socialtext. Just testing to see my spammer keys on the word Keyword and if this post rises to the top of blog indexes....

Keyword or Brandable Domain Name

Keyword or Brandable Domain Name 02/24/2003 09:11 AM
It's a staple topic of optimization - to go keyword domain or not to go keyword domain?

Find Notes by keyword

Find Notes by keyword 01/05/2004 09:09 PM

Innovation as a Keyword for News

Innovation as a Keyword for News 04/05/2005 01:51 PM
Stopping by the Second Innovation Journalism conference, defined as journalism dedicated to the coverage of innovation.  Here are some notes from last year.  Heading to OSBC later, so can only share some notes... Notes from a presentation by Johan...

Since this price is the keyword, one
could simply just go wi

Since this price is the keyword, one
could simply just go wi 08/08/2004 05:28 PM
TechTree Aug 8 2004 8:43PM GMT

When to Kill a Keyword Listing

When to Kill a Keyword Listing 06/04/2004 06:45 PM
ClickZ - When do you drop a keyword listing out of high-volume, premium positions? When do you remove it from a campaign altogether? Strategies and tactics....

bIPlog: Revolution is not an AOL
Keyword*

bIPlog: Revolution is not an AOL
Keyword* 03/21/2003 08:09 AM
bIPlog: Revolution is not an AOL Keyword*

track this site | 4 links

Assessing Keyword Relevance

Assessing Keyword Relevance 03/31/2005 12:24 AM

Keyword navigation increasing with the
help of Google

Keyword navigation increasing with the
help of Google 08/08/2004 03:36 AM
According to CommonName, the world’s largest global keyword navigation and search network, the introduction by Google of keyword based browsing to its toolbar will have a huge impact on the keyword search market. [PRWEB Aug 8, 2004]

RSS feeds of keyword-tagged photos

RSS feeds of keyword-tagged photos 08/09/2004 03:18 PM
Flickr "tags" are user-created keywords that describe their photos. If two or more users hit on (or agree upon) the same tags, all photos with a common tag are grouped together. That's pretty cool -- a kind of Wiki-style serindipitous metadata thing. What's cooler is that every tag automatically gets an RSS feed, so that you can watch all the photos tagged with "cuba" or "outdoor" or "red" in your RSS reader, getting alerts every time a new one comes along. Here's the 100 most popular tags in Flickr -- click each for a link to its RSS feeds (bigger words in the list represent more-popular tags). (Disclosure: I'm an advisor to Ludicorp, the company that makes Flickr). Link (via Gomi No Sensei)

Update: Joshua notes, "the tagging system in flickr was inherited from del.icio.us"

Are You Ready to Explode Your Keyword
Lists?

Are You Ready to Explode Your Keyword
Lists? 08/27/2004 01:57 PM
According to Amit Singhal, principal scientist at Google, over 50 percent of the 200 million searches performed a day have never been searched before. Now a new software program called Keyword Tumbler takes your existing keyword phrase and generates multiple variations of it, simply by mixing the keywords around. [PRWEB Aug 27, 2004]

Enough Keyword Searches. Just Answer My
Question.

Enough Keyword Searches. Just Answer My
Question. 06/17/2005 03:55 PM
For anything but simple queries, even the best search engines are surprisingly ineffective.

How Many Impressions Does AdWords
Keyword Get Before It's Disabled?

How Many Impressions Does AdWords
Keyword Get Before It's Disabled? 04/14/2005 07:24 PM

Omit photos with a given keyword in
iPhoto 5

Omit photos with a given keyword in
iPhoto 5 04/08/2005 11:58 AM
To omit photos with a certain keyword from your Library or from an album in iPhoto 5, simply Option-click the keyword. It will then turn red instead of blue, and any photos with that keyword will be omitted. This can be very ...

Keyword Density Analysis Nonsense

Keyword Density Analysis Nonsense 04/01/2005 10:02 PM

Keyword or Trademark? Beware of PPC
Poachers

Keyword or Trademark? Beware of PPC
Poachers 03/14/2005 06:09 PM
Google and Overture allow advertisers to purchase company and product names as keywords in pay-per-click campaigns. This allows companies to poach potential customers from their competition by having their ads appear whenever a consumer searches for a competitor by name.

Sifry's Alerts: Get your keyword
watchlists here!

Sifry's Alerts: Get your keyword
watchlists here! 01/05/2005 04:28 PM
Sifry's Alerts: Get your keyword watchlists here! .. Looking for a few good Web designers .. brand-spanking new feature .. Announcement:

sifry.com/alerts/archives/000267.html
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Technorati adds Keyword Watchlists

Technorati adds Keyword Watchlists 01/05/2005 03:42 AM
Cory Doctorow: Technorati, a service that indexes blogs in real-time and provides search, indexing, and link-analysis, has added "keyword tracking."

For example, say you're interested in keeping track of the recent rumor that Six Apart is buying LiveJournal. You would start by going to Technorati and typing in a set of search terms like:

("six apart" OR sixapart) AND (livejournal OR "live journal")

This will give you an instantly updated stream of posts from blogs around the world that are talking about both SixApart and LiveJournal, in a post, using a variety of spellings.

Note the results page, however - Underneath the title of the search, you'll notice a link that says, "Make this a Watchlist". Click on that link, go through the login process (or create an account if it is the first time at Technorati), and you'll get a link to that saved search to put into your favorite RSS reader.

Linkvia Sifry's Alerts) (Disclaimer: I'm an advisor to Technorati -Cory)

Technorati keyword search watchlists

Technorati keyword search watchlists 01/05/2005 01:13 AM

You can now query Technorati for advanced search terms such as tsunami and ("red cross" or "red crescent") and it will give you all of the blog posts in order by how long ago they were posted that include the word "tsunami" and either "red cross" or "red crescent". You can then click "Make this a Watchlist" and create an RSS feed so you can track all new posts that match that query in your news reader.

Comment - TrackBack

Show Google AdSense Ads for any Keyword

Show Google AdSense Ads for any Keyword 12/25/2004 05:01 PM
Google utility to show current AdSense ads for any keyword.

Library 2.1 adds Web keyword lookup

Library 2.1 adds Web keyword lookup 06/02/2004 07:11 AM
Chronopath today released Library 2.1, a new update to its media cataloging solution for Mac OS X...

Lawyers Can't Agree On Competitor
Keyword Ads

Lawyers Can't Agree On Competitor
Keyword Ads 07/06/2004 05:28 AM
The whole Google selling trademarked ads issue is getting ridiculous. Now a bunch of lawyers are arguing over it, after one lawyer bought Google ads on the name of a competitor. The competitor in question sent a nastygram to the lawyer saying he was trying to "sponge" off his reputation. Except... that's not true. As the accused lawyer in question points out, he just put his name where potential customers might be looking for it. As we've pointed out before this is no different than a new soda company wanting to be placed on the shelf next to Coca-Cola. They know people will go looking for Coke, and they want to make sure their bottles on there as well. The purpose of trademark law is to protect someone from being lied to when one company claims they're something they aren't. However, to just make sure your advertisements appear where people are looking for your competitors is simply good business. The reporter then goes out and digs up a bunch of quotes from other lawyers suggesting that the ad-buying lawyer is an underhanded bastard who is somehow "cheating." It's pretty clear from the quotes that most of the quoted lawyers don't understand the actual issue at hand, but that doesn't seem to stop the reporter from quoting them all, without quoting a single source (other than the accused lawyer) with the opposing viewpoint.
Grok Description matches for Keyword ad quandary
GrokA matches for Keyword ad quandary

Keyword ad quandary

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