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Engineering Google Results to Make a Political Point







Engineering Google Results to Make a
Political Point

Engineering Google Results to Make a
Political Point
01/22/2004 02:12 AM

Google bombing, or manipulating search engines to produce political commentary, is becoming a group sport.




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    Brin was no expert on international diplomacy. So he ordered a half-dozen books about Chinese history, business, and politics on Amazon.com and splurged on overnight shipping. He consulted with Schmidt, Page, and David Drummond, Google's general counsel and head of business development, then put in a call to tech industry doyenne Esther Dyson for advice and contacts. Google has no offices in China, so Brin enlisted go-betweens to get the message to Chinese authorities that Google would be very interested in working out a compromise to restore access. "We didn't want to do anything rash," Brin says. "The situation over there is more complex than I had imagined."

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    S eth Finkelstein describes how Google self-censorship works. Also, Jonathan Zittrain and Benjamin Edelman of the Berkman Center for Internet & Society, Harvard Law School have a paper on Localized Google search result exclusions which is quite interesting.

    I can understand from a business perspective why Google would do this, but whenever I bring this up with people they deny it or can't believe it.

    Does anyone else have any more information on this?

    PS This has nothing to do with trying to hurt Google or their IPO. I've been trying to figure this out for the last few weeks and have reached a dead end in my research so I'm trying to understand more. How companies like this work with governments and how this information is then disclosed is very important.


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