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Using XHTML/CSS for an Effective SEO Campaign







Using XHTML/CSS for an Effective SEO
Campaign

Using XHTML/CSS for an Effective SEO
Campaign
01/07/2004 07:10 PM

Improve your search engine ranking by harnessing the benefits of well-authored XHTML and using CSS to boost your code-to-content ratio.




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Using XHTML/CSS for an Effective SEO Campaign

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The Art and Science of an Effective Link
Building Campaign


The Art and Science of an Effective Link
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06/10/2004 12:01 AM
Source: SearchDay - Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam?...

Campaign Management Added to the
MagnetMail E-mail Marketing Solution:
More Effective Targeting, Automation
Capabilities to Benefit Marketers


Campaign Management Added to the
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More Effective Targeting, Automation
Capabilities to Benefit Marketers
04/01/2005 04:51 AM
Real Magnet, a leading e-mail marketing and deliverability company, today introduced a new Campaign Management module into its MagnetMail marketing solution. The Campaign module allows marketers to create behavior-based campaigns that run automatically according to criteria they select in advance. The Campaign Module is the first of at least three major upgrades that will be added to MagnetMail in 2005. [PRWEB Apr 1, 2005]

W3C HTML Working Group Publishes Updated
XHTML 2.0 Draft and XHTML FAQ


W3C HTML Working Group Publishes Updated
XHTML 2.0 Draft and XHTML FAQ
07/24/2004 02:24 PM
XMLMania.com Jul 24 2004 6:40PM GMT

Mekanism Launches Integrated Campaign
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Boy’s Obsession with Game


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03/14/2005 05:55 PM
Mekanism today announced the launch of a quirky and unconventional new advertising campaign for SEGA® of America, Inc. Designed to promote the PlayStation®2 and Xbox® release of Super Monkey BallTM Deluxe, the integrated campaign offers a peak into the trials and tribulations of the life of a boy so obsessed with the game, he’s decided to live in a large, inflatable ball. [PRWEB Feb 18, 2005]

The New York Times > Washington >
Campaign 2004 > Political Impact:
Campaign Dogged by Terror Fight


The New York Times > Washington >
Campaign 2004 > Political Impact:
Campaign Dogged by Terror Fight
08/02/2004 01:58 PM
added their spin

nytimes.com/2004/08/02/politics/campaign/02campaign.html?hp
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The New York Times > Washington
> Campaign 2004 > Democratic
Strategies: Democrats Urge Kerry to Turn
Up Intensity of Campaign


The New York Times > Washington
> Campaign 2004 > Democratic
Strategies: Democrats Urge Kerry to Turn
Up Intensity of Campaign
09/05/2004 01:29 PM
The New York Times > Washington > Campaign 2004 > Democratic Strategies: Democrats Urge Kerry to Turn Up Intensity of Campaign .. paints a fearful Dim party today

nytimes.com/2004/09/05/politics/campaign/05campaign.html?ei=50 06&en=9105c6c3ef9ca4f0&ex=1094961600&partner=ALTAVISTA1&pagewanted=pri nt&position=
track this site | 3 links


Bush campaign outsources campaign to
India


Bush campaign outsources campaign to
India
05/25/2004 11:47 AM
Bush Campaign ran fundraising/vote-seeking from call centers in India. Is this the responsible way to promote jobs in the US? Even a small number as it may be. Every little bit counts.

XHTML 2.0


XHTML 2.0 07/23/2004 04:38 PM
W3C publishes the sixth draft of XHTML 2.0

w3.org/TR/2004/WD-xhtml2-20040722
track this site | 3 links


Why You Should Use XHTML


Why You Should Use XHTML 07/23/2004 02:55 PM
Slashdot Jul 23 2004 6:52PM GMT

"XHTML"


"XHTML" 02/19/2004 03:22 PM

XHTML 1.1


XHTML 1.1 12/03/2002 11:46 AM

XHTML 1.0 Strict isn't that much different from XHTML 1.0, except for a few little things. So I figured I'd just upgrade to XHTML 1.1 as long as I was on a roll fixing my site. Plus, it didn't take me long at all.

The one thing that bothers me though is the removal of the name attribute in the a element, and the way that the replacement id attribute works. For a name attribute you could have called it anything. For an id attribute, it can't start with a number. What happens if I want my anchors to use the title of my entries instead of the padded entry id? Say for example I want my anchor to be like this <h3 id="2.4Ghz Router">2.4Ghz Router</h3>. Well too bad, I can't do it. I don't use anchors on this site, because I don't really need them, I have individual archives. But come on, we need a workaround to this problem, albeit a very small one. (For you that don't know what an anchor does, it allows you to link to a specific section on a page using a # after the page name, for example http://noeljackson.com/archives/2002/October/index.php#rssical_070.)


What's (really) new in XHTML


What's (really) new in XHTML 01/14/2003 09:37 PM
XHTML 2.0 has been a topic of much discussion lately, including two recent Working Drafts. This article collects the recent changes in one convenient place.

Will XHTML Ever Come of Age?


Will XHTML Ever Come of Age? 09/05/2002 01:17 AM
Dead protocol walking or the future?

More on XHTML


More on XHTML 01/07/2004 06:48 PM
Following yesterday's post about XHTML validation and the script tag (which I assumed to be a browser problem, not a code problem) I got an email from megnut reader Maurice saying,

Script element should always have an end tag and really can't be considered a singular or "empty" type tag like, say, the Image tag or something. I guess it must be a minor glitch in the validator or something.

Since that didn't sound right to me, I decided to go to the source: XHTML 1.0 The Extensible HyperText Markup Language, Section 4.3: For non-empty elements, end tags are required. It says,

4.3. In SGML-based HTML 4 certain elements were permitted to omit the end tag; with the elements that followed implying closure. XML does not allow end tags to be omitted. All elements other than those declared in the DTD as EMPTY must have an end tag. Elements that are declared in the DTD as EMPTY can have an end tag or can use empty element shorthand

So I examine the DT D and see that <script> does not contain EMPTY, which would support Maurice's assertions that the code was in fact, not valid, and there was a glitch in the validator. But then I looked at the definition for <p> and it doesn't contain EMPTY either. But you can use <p /> instead of <p></p>. Or at least, I thought you could. Plus it seems weird since a <script> in reality can be empty, like in my example when it's linked to an external file. So why's the DTD saying it can't be? Anyone actually understand what's going on here?

SEO and XHTML/CSS


SEO and XHTML/CSS 03/22/2005 09:41 PM

XHTML Overview


XHTML Overview 05/23/2002 10:39 PM

XHTML Services?


XHTML Services? 01/01/2004 04:33 AM

Jon Udell waxes nostalgic about the good old days of screen scraping HTML in order to build the first generation of Web services. That’s great and I’ve built my share of screen scraping applications as well. But then Udell goes on to propose that companies should abandon modern Web services technologies in favor of screen scrapes helped along by well-formed XHTML.

Udell’s reasoning is that Web services through SOAP is too complicated. "But if I’d had to register for an API key and locate WSDL documentation for each of the three services whose results I compared, I probably wouldn’t have bothered," he says. His entire argument is based on his experiences with the Google API and their specific SOAP implementation.

Google requires that anyone using their API register for and use an API key—an identifying token that lets Google track the usage of their API down to a specific user or application. Google requires it, but the SOAP protocol does not. Most SOAP services don’t have any sort of key and if you were building a tool for an intranet, you probably wouldn’t need or want such a scheme. Not only does Udell miss that point, but he also forgets that SOAP isn’t the only Web services technology.

Udell says that a primary threat to your intranet is disuse. If people find it too difficult to create and use information on the intranet, they won’t bother. That’s true; if you create onerous processes that content creators must follow, they’ll find ways around them, publishing their information in ways that you don’t expect. But Udell’s assertion that building data access through Web services will make it too difficult for people to use your data is preposterous. Screen scraping is more difficult and more apt to fail than using stable, published APIs. And with REST, the APIs are just as easy to access as any other Web document.

As an example, let’s use product data for my new camera. What’s easier—scraping product data from Amazon’s Web page or getting it in XML format from their REST interface? For each method I have a unique URL that I request to get the data. There aren’t any complicated steps to follow for either system. But the HTML version, even if it were well-formed XHTML, would be significantly harder to retrieve meaningful data from. And changes to the display of the information would often mean changes to the structure of the HTML, necessitating further changes to my screen scraping application. Amazon does require a developer’s token (an API key, essentially), but again, that’s only so they can control usage. There’s no reason at at all that a REST system like this couldn’t be built without it.

But doesn’t creating a REST interface mean more work for the content producers? Probably not. Presumably your corporate intranet is using some sort of content management system. Otherwise there’d be no way to enforce this XHTML-only rule. Furthermore, that content management system probably stores the content in a database somewhere separate from the presentation of said content. All you need to do is build one REST interface that retrieves the required content from that database and presents it as a pre-determined XML document instead of an HTML document. The content producers could go along creating content as they always have, blissfully unaware that they are also populating a Web service.

Udell’s XHTML scraping suggestion has significant risks as well. Remember that making the process of content creation difficult will ensure that people find other ways to create content—ways that you don’t control. But in advocating screen scraping, Udell says, "it’s true that creating XHTML pages requires more discipline than hacking out HTML, and it may incur some retraining costs." Not only are you going to make it difficult for people to build systems that automatically consume information, but you also propose making it more difficult to create it?

People will flock to things that are easy. RSS took off because it was easy to create and easy to consume. Sure, it would be possible to create screen scraping applications that would take any well-formed XHTML content source and pull that content into a newsreader. But it’s much easier for everyone concerned to create a simple, easy-to-understand format that contains all of the information in logical chunks and just run with it.


The road to XHTML 2.0


The road to XHTML 2.0 03/19/2003 10:27 PM
I'm positioning myself to be "Mr. XHTML 2.0". Because, you know, what the world really needs is more irony. (83 words)

"XHTML Validator to RSS"


"XHTML Validator to RSS" 07/04/2004 03:35 PM

A Question About XHTML


A Question About XHTML 03/12/2003 10:14 PM
Alex Jones asked me to pass along a question to webgraphics readers: In an upcoming redesign should I use XHTML...

URLs vs. XHTML


URLs vs. XHTML 03/11/2003 02:00 PM
After linking a few items on Amazon.com, my XHTML has been broken for who–knows–how–long. It popped up as I redesigned,...

Beginning XHTML


Beginning XHTML 05/24/2002 11:27 AM

Much of XHTML 2.0 works already


Much of XHTML 2.0 works already 07/23/2004 07:55 PM
A few days ago the W3C released the HTML and XHTML FAQ. I skimmed over it and saw no interesting things. So that was that. Just now I saw a dramatic increase of visitors to this site. I was a bit surprised because there hasn't been any news on my site lately, and I had seen no new interesting referrers. ?

"Valid XHTML "


"Valid XHTML " 02/17/2004 08:53 AM

W3C Reformulates XHTML 1.0


W3C Reformulates XHTML 1.0 08/05/2002 10:43 PM
The World Wide Web Consortium tweaks XHTML 1.0, which was first recommended in January 2000.

XHTML 2.0 surfaces


XHTML 2.0 surfaces 08/12/2002 10:48 AM
The W3C has released Working Drafts of XHTML 2.0 and XFrames, as well as a second edition of the XHTML 1.0 Recommendation.

XHTML Validator to RSS


XHTML Validator to RSS 09/19/2004 03:22 PM

Ben Hammersley built a tool which creates an RSS feed from the W3C's XHTML validation results. Nice work, Ben!


Why Switch to XHTML?


Why Switch to XHTML? 06/10/2004 06:11 AM
For Web developers, the learning process never seems to end, especially with coding. As the web evolves, so do the standards, which are moving from HTML to XHTML. Learn why you should consider migrating to this new standard sooner than later. By Lee Underwood. 0610

XHTML 2.0 Summary


XHTML 2.0 Summary 08/08/2002 07:54 AM
The W3C have kindly released a working draft of the XHTML version 2.0 specification. As has been speculated in discussions here, frames have been dropped in favour of XFrames (an XML implementation of HTML Framesets) for which a working draft specification was published yesterday. Quite a few other things have changed and a lot of dead wood has been cleared. XHTML 2.0 is NOT intended to be backwards-compatible. -- Mike Golding

"zeldman.jg"

Behind the Scenes with XHTML


Behind the Scenes with XHTML 07/30/2004 10:07 AM
In a previous article, we touched on the requirements for proper XHTML coding, especially in relation to HTML 4.01. Today, we look at what some of those requirements are in relation to the head portion of the Web page. By Lee Underwood. 0730

Implementing XHTML 2.0


Implementing XHTML 2.0 07/27/2004 08:02 PM
Well, I slept off most of my desire to blog about XHTML 2.0, but here's a post anyway. The thing is, I don't think implementing elements using behaviors is really a good idea, although I feel bad saying it while the W3C is linking to my test implementation. ?

XHTML and the script tag


XHTML and the script tag 01/07/2004 06:49 PM
So for some odd reason, my alpha Kinja design that was visible in IE, Camino, Firebird, and Safari on IE and Mac suddenly stopped rendering on IE/Mac, IE/Windows, and Safari/Mac (didn't test the others, was too busy freaking out). I tried everything I could think of, validated the code (clean XHMTL 1.0 Strict), validated the CSS, had some friends take a look, and nothing. "View source" showed code, but nothing appeared on screen. Finally, after commenting out code line by line, I nailed it. In my header, I had:

<script src="/functions.js" type="text/javascript" />

While the validator liked this, and Camino had no problem, the other browers barfed big time and treated it as an unclosed tag, rendering nothing more. A quick change to:

<script src="/functions.js" type="text/javascript"></script>

and all is right with the world again. I write this because I'm sure I'll have this problem again, and then Google will help me (hi idiot Meg from the future making the same mistakes again!) In the meantime, it may help you.

pentacle - XHTML CMS


pentacle - XHTML CMS 06/14/2004 02:51 PM
Started!

Effective XML


Effective XML 12/02/2003 01:27 AM

Search Engine Marketing Professional
Organization (SEMPO) Launches Industry
Advertising Campaign - Education
Campaign Focused on Media Buyers and
Features Tag Line "Top of Search = Top
of Mind"


Search Engine Marketing Professional
Organization (SEMPO) Launches Industry
Advertising Campaign - Education
Campaign Focused on Media Buyers and
Features Tag Line "Top of Search = Top
of Mind"
08/12/2004 02:51 AM
The Search Engine Marketing Professional Organization (SEMPO) today announced the launch of a major advertising campaign to increase awareness and promote the value of search engine marketing. The campaign is beginning with banner and e-mail ads on Adweek online properties and will continue with other trade publications. The target market is media planners who may not have had significant exposure to search as a promotional tool. The tag line is "Top of Search = Top of Mind". [PRWEB Aug 12, 2004]

XSLT for XHTML to Atom


XSLT for XHTML to Atom 02/17/2004 08:42 AM
if you know what all the acronyms mean, then you probably know i think this is cool as shit

Using XPath to mine XHTML


Using XPath to mine XHTML 10/28/2003 11:06 PM
Simon Willison: This morning, I finally decided to install libxml2 and see what all the fuss was about, in particular with respect to XPath. What followed is best described as an enlightening experience.

TrackBack and XHTML Validation


TrackBack and XHTML Validation 03/13/2003 10:15 AM
One of the issues with TrackBack currently is that the RDF that TrackBack inserts into pages breaks XHTML validation. Now,...

CSS+XHTML: Adiós a las tablas


CSS+XHTML: Adiós a las tablas 10/30/2003 11:57 PM

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Using XHTML/CSS for an Effective SEO Campaign

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