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Hinges and integration







Hinges and integration

Hinges and integration 01/07/2004 06:07 PM

At the end of the XIX century, a screw company called Stanley started selling hinges, and quickly became the largest hinge maker in the market.

Their hinges were almost the same as any other, the hinges were a mature technology, they had no price advantage, no hinge-making experience, and no manufacturing difference with the competition.

How did they do it? They packaged the screws along with the hinges. Since anyone who bought a hinge needed the screws anyway, they sold more product, and the buyer was happy because he didn´t need to find matching screws.

There´s an obvious lesson there: If the consumer always needs two products at the same time, they are not two products, they are one, and selling them together should make sense.

How can we apply that (now) obvious lesson to software development, and open development in particular?

-- Roberto Alsina

Interesting analogy, but I cannot help but suspect that the screws and hinges that Stanley made probably worked better together because they came from one source. Just like software from Microsoft is tightly integrated with the operating system and Microsoft Office. Or Apple's software is tied to their hardware.

However, Roberto has a good point. Given a base library of sufficient power and flexibility, people will not reinvent the wheel, but promote interoperatibility by sharing a common code base. This is something that PHP still needs to work on. There aren't any accepted standards for so many issues. For example, PEAR is so fruitful that it provides us with multiple templating engines and database abstraction libraries. Too fruitful perhaps?




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