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Memo To The New Head Of The MPAA: Embrace The Technology







Memo To The New Head Of The MPAA:
Embrace The Technology

Memo To The New Head Of The MPAA:
Embrace The Technology
01/06/2004 01:11 PM

Chris Anderson at Wired Magazine has written up an excellent memo to the new head of the MPAA, whoever that may be, outlining the strategy they should take to save the movie industry from falling down the same hole that the recording industry is now in. He makes perfectly reasonable suggestions, explaining that the technology is here to stay, but that people view movies in a different way than they do music. He also points out that, so far, all of the attempts by the industry to stop online trading work towards offering less to the consumers, rather than more. So, he suggests embracing the technology, ditching copy protection, admitting that some people will trade movies illegally, but that many will prefer to get the legitimate product via legitimate means (he suggests BitTorrent). By embracing systems like BitTorrent as an excellent (and free!) distribution mechanism for movies, they can help to reinvent the movie industry in a way that consumers will want to be a part of - rather than driving their best customers underground. Of course, the chance that any new MPAA head will follow this advice is somewhere close to 0%.




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