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The Difference Between What You Want To Happen And What's Happening







The Difference Between What You Want To
Happen And What's Happening

The Difference Between What You Want To
Happen And What's Happening
12/29/2003 01:44 PM

We've writt en about Magnatunes and the Creative Commons a few times before, so yet another article on Magnatunes and the Creative Commons isn't all that interesting. However, this one makes a very good point which is worth repeating. The article asks, if people can get their music for free, why would they bother paying for CDs. The response, which Magnatunes founder basically tells them, is that they're asking the wrong question. People are already downloading music for free, and thus, the recording industry needs to figure out a way to adjust to that reality. The original question (what happens if people can get their music for free?) is like asking "but, what happens to buggy makers when automobiles are around?" The answer seems obvious to everyone, except those involved in the recording industry: they adapt or die. The recording industry is so focused on what they want to happen, that they've missed what's actually happening. The article also suggests that, so far, Magnatunes is doing quite well, and has the potential to be a viable longterm business - based on the idea of giving away music as a promotional good.




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