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Review - The Elements of User Experience: User-Centered Design for the Web







Review - The Elements of User
Experience: User-Centered Design for the
Web

Review - The Elements of User
Experience: User-Centered Design for the
Web
12/08/2002 10:04 PM

WebmasterBase Dec 8 2002 8:41PM ET




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Review - The Elements of User Experience: User-Centered Design for the Web

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The most interesting thing I found on the new site was their new commitment to user experience issues as a cornerstone of their business.

While I can picture the marketing team sipping lattes in their "war room" with a huge banner carrying their new slogan "great experiences build great businesses", it's refreshing to hear a major web firm (especially one known for reducing usability in the past *cough* skip intro *cough*) realize the importance of user experience on their bottom line.

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The ability to view satellite images online has been around for years in the form of Microsoft's Terraserver (and also on a mapping site that I can't locate right now...I swear Mapquest let you switch back and forth between the two views, but I can't find it), so this really isn't anything new. Terraserver lets you zoom in/out, move around the map, and view other versions of the map (they have a topological version), and I know that many of the people who are so excited about Google Maps are familar with it. So why is everyone so excited about it?

Part of it is Google's involvement...they draw a crowd of attention anytime they do anything these days. But it also has a lot to do with someone I wrote about a couple of years ago: it's the user experience, stupid:

Robert Morris from IBM argued last year at Etech 2002 that -- and I'm paraphrasing from memory here -- most significant advances in software are actually advances in user experience, not in technology. Mosaic was not an advancement in technology over TBL's original browser. Blogger is a highly-specialized FTP client. IM is IRC++ (or IRC for Dummies, depending on your POV). The advantages that these applications offered people were user experience-oriented, not technology-oriented.

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The cynic in me feels like money had to have changed hands in order for this to have happened (maybe Google is an investor in GuruNet, maybe GuruNet paid for that placement), but the optimist in me says that Google is still a weird little company where the members of project teams can stumble across a better resource that will make their users happier and more productive and implement it on the live site quickly, even if the company that provides that resource could be considered a competitor.

Marissa Meyer, Product Manager for Google, was kind enough to respond to my query about it:

This decision was driven off of concern for our user experience. We are not paying answers.com for this service nor are they paying us. They were willing to work with us and design a website that we felt represented an improvement for our users over what was offered on dictionary.com (no pop-ups, dense information presentation).

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You may have noticed I'm a little slow on posting today. The reason is, besides being really, really high, is that I've spent about two hours on the phone with various customer service reps trying to resolve an issue that's been plaguing my primary account for the last three months. I've stayed away from mentioning it on Gizmodo, because I didn't want to turn my personal experiences into an overall anti-T-Mobile bias, but after my experiences today, with the yelling, the lies, and the misdirections, I am finally leaving them for good, and I have received such consistent horrible, deceitful service that I've come to realize it's indicative of a larger overall problem with the company - and that's worth telling you about.

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Quick-'n-Dirty methods to determine
which competing label is better: "Cell
Phone" or "Mobile Phone"?


Quick-'n-Dirty methods to determine
which competing label is better: "Cell
Phone" or "Mobile Phone"?
04/28/2004 11:39 AM

On the SIGIA-L mailing list, Stephanie Berger recently asked: "My cohorts are not sure whether to use "cell phone" or "mobile phone". Any evidence that one is better than the other, or one is used more often than the other?"

This is a good example of the kind of labeling questions information architects face all the time. The answer to these labeling questions will depend on the target audience (a better label for whom?), on business requirements (maybe the business want to promote one term over the other) and on the context in which the label will be used.

I'll discuss the conversation that followed here and afterwards point to some useful tools for if you have a labeling question yourself.

Andres Sulleiro: "Without any empirical data I will go with my own opinion. [...] A quick survey of the phone carriers seems to suggest that "wireless" (as in "wireless phone", "wireless customer") is most common among US carriers, though you see some references to "mobile" as well. T-mobile, a European company, uses "mobile" which is more common in Europe as well as being the name of the carrier."

Method: check what other websites call it.

Jason Cho: "I think "cell" is more widespread in the US as Andrés noted. "Call my mobile" can sound pretentious to Yankee ears. But I would think everyone understands the term "mobile" on a business card."

Method: personal experience.

Peter Van Dijck (and others): "Google for "cell phone" (including quotes): 6,230,000, Google for "mobile phone": 6,360,000. Looks like a tie, assuming your audience is similar. Just pick one and make sure your search engine knows both terms."
Christina Wodtke: "Y ahoo for cell phone : 16,800,000, yahoo for mobile phone: 21,200,000. What does this really tell you? you'd have to know who each engine indexes, how much of the web, etc.. better to use a magic 8 ball. ;-)"

Method: check popularity of the terms on the web.

Peter Van Dijck: "My next step would be to find out what people search for on your site,
or if not available, on the web (assuming that's more or less your audience). Google adwords can help."

Method: Find out what people (preferably your target audience) search for.

Dave: "I like "mobile" for the reason that Christina stated (forward compatibility); USers and non-USers will equally understand it. Also, it is more interoperable w/ most of the vCard based addressbook programs out there. I don't know any that are using "cell" or "cellphone" ... I also like the clear and easy two word approach of "mobile phone" ... I'm always wanting to say "cellphone" where "cell phone" is really the more correct version. "cell" though just doesn't feel like a real word b/c the "cell" doesn't fit a meaning to me. I know what it means if I am forced to think about it, but it really doesn't mean anything to me at all."

Method: personal experience, check what software programs use.

Christina Wodtke: "> As can Ove rture's keyword tool (couldn't find URL straight away).

You also might consider some adaptation of the freelisting technique on a subset of your target. E.G., a write in survey: what portable electronics do you own, then analyze for use of "cell phone" and mobile phone".

Method: freelisting technique.

Eric Reiss: "Having worked closely with several telecommunications companies, including Tellabs (US), Nortel (Canada), ADVA (Germany), and NetTest (Denmark), this discussion is one I've heard before. Europeans generally don't recognize the term "cell phone." North Americans seem to accept both "cell" and "mobile." ATT insists on promoting the term "wireless." In most instances, we've agreed on the word "mobile" since it is understood by the widest audience. Nortel, for instance, used "cell" almost exclusively until the late 90s, but now leans toward "mobile." I think there is a trend here."

Method: ask the subject matter experts.

Pabini Gabriel-Petit: "There's also Wordtracker.
[...]
In this vein, you might try just walking up to people, holding up your cell/mobile phone, and asking them what they call it."

Method: Analyze what people search for.

Method: Find out what labels your users use.

Quick-'n-Dirty methods to determine which competing label is better.

So, as a review, here are some of the methods used to determine which label is better.

1. What do you think?
Method: personal experience/insights.

2. What do your users think?
Method: freelisting technique.
Method: Find out what labels your users use: show them the item you're trying to label and ask them what it is. (You could build an online tool for this).
Method: Find out what people (preferably your target audience) search for / check popularity of the terms on the web. Ove rture's keyword tool. Google adwords. Wordtracker. Google and Yahoo both list how often a term is used on the web (use quotes around your terms!).

3. What do the experts think?
Method: ask the subject matter experts.
Method: check what other websites/software call it.

Gotcha's: be careful when using these techniques. You are looking for a label that works for your audience and your business requirements. Most of these techniques use audiences that may be very different from yours, and most are indicative only (ie: they're not hard science). Use your judgement.


Killer Mobile Releases Controversial
Mobile Phone Program - "Save Jimmy!"


Killer Mobile Releases Controversial
Mobile Phone Program - "Save Jimmy!"
01/05/2005 04:34 AM
Killer Mobile (killermobile.com), a mobile phone software development company released what is quickly becoming a controversial program targeted at young, tech savvy men - a program aptly titled "Save Jimmy". Save Jimmy is a program that can run on any MIDP 2.0 compliant mobile phone that allows the user to input specific information on their significant other's menstrual cycle and in turn receive daily alerts as well as view a calendar with information regarding which days are "Safe" to not use a condom. [PRWEB Jan 5, 2005]

Siemens mobile kicks off summer with the
launch of its next-generation MMS CX65
mobile phone


Siemens mobile kicks off summer with the
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mobile phone
06/30/2004 07:55 AM
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Free mobile phone advertising for Irish
pubs now available on Ireland Pub Guide
- Mobile Edition.


Free mobile phone advertising for Irish
pubs now available on Ireland Pub Guide
- Mobile Edition.
06/23/2004 02:36 AM
A new free advertising service is now available for pubs throughout Ireland. Publicans can freely advertise their premises to one of the largest audience of people looking for things to do in Ireland, both on the web and now on their mobile phone at http://mobile.irelandpubguide.com. [PRWEB Jun 23, 2004]

Mobile Phone Tracking Success Story for
Locate Mobiles.com and Trace A
Mobile.com (featureXpress)


Mobile Phone Tracking Success Story for
Locate Mobiles.com and Trace A
Mobile.com (featureXpress)
04/12/2004 08:57 AM
featureXpress - Mobile Phone Tracking sites Locate Mobiles.com and Trace A Mobile.com report huge increase in subscriptions

Motorola E398 Music Mobile Phone
Exclusive on T-Mobile


Motorola E398 Music Mobile Phone
Exclusive on T-Mobile
08/27/2004 01:23 PM
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Tavros Mobile Begins European Soccer
Coverage for Mobile Phone Network
Distribution to End User Handsets


Tavros Mobile Begins European Soccer
Coverage for Mobile Phone Network
Distribution to End User Handsets
12/24/2004 12:26 PM
Tavros Mobile Announces the availability of European Soccer News, direct to your Mobile Phone Handset! The latest soccer scores, goal updates as they occur, and news, on an ongoing basis. All of this for one low monthly fee. This new service is in addition to the latest java games, ringtones, and other original mobile content for users to download to their mobile phones. [PRWEB Dec 23, 2004]

AirG Liberates Mobile Phone Users in
Iraq: AirG Launches Interactive Mobile
Community ‘MonAmi’ on Iraq’s First GSM
Mobile Network


AirG Liberates Mobile Phone Users in
Iraq: AirG Launches Interactive Mobile
Community ‘MonAmi’ on Iraq’s First GSM
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AirG, the global leader in powering mobile communities announced today that its mobile friend finder service MonAmi is now available to customers in Iraq. [PRWEB Apr 9, 2005]

3D Features at 3G Mobile Forum


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Mobile Research Forum (MRF)


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Mobile Research Forum (MRF)
http://mrf.ecdc.info/index.php

The Mobile Research Forum (MRF) is a knowledge repository for people involved in mobile communications research. The MRF is a site that links to high quality research papers and other reports, facilitating dissemination of research and in the process bringing together people interested in similar research questions. Areas of investigation include questions about mobile business models and economic changes, usage and development of mobile devices, roll out of networks and standardization, and social impact questions. Bringing together people in the mobile research community, the MRF acts as a knowledge repository containing articles, opinion pieces, numbers and diagrams, links and other resources.

Bay Area Mobile Forum


Bay Area Mobile Forum 06/09/2004 12:34 PM

Russell Beattie is on a tear!  I say "Ice Tea" (some of us don't drink!)  And no carbs, just meat and cheese.

Bay Area Mobility Forum. Things are, as always, insanely busy at the moment.

So continuing the thought from Saturday, I think I've gotten some great reception to the idea of having an "un-conference"/get together about mobility. Since I'm up in Emeryville and not technically in Silicon Valley, I decided to call it the Bay Area Mobility Forum. I just registered mobilityforum.org as well.

Now, what's the best way to organize online? There's three ways I can think of - I can:

1) Start a Yahoo Group. But I think that's aging platform. Yes, once upon a time it was cool, but now mailing lists are so passé.

2) Start a wiki. I could grab JSP Wiki and have it up and running in a matter of minutes. And I think Wikis are wonderful and cool and all that, but I may be too type-A to deal with the hassle of a zillion people editing pages without control.

3) Start a blog. I think this is probably the best option. And I'm not even thinking about using *my* weblog, but the new Blogger. It supports multiple authors, comments, etc. It doesn't supprt RSS which sorta sucks, but the rest is pretty great.

I'm partial to the blog because it's easier to diseminate timely information, comments are great ways of getting feedback without getting things lost in discussion groups, and by inviting multiple authors, I can - like Mobitopia - take the load off me when I flake out and move on to other shiny things that catch my interest.

In terms of the what the goal is of the get together, I think it's a great idea to copy wholesale from the OWC.

Thus:

The Bay Area Mobility Forum mission is to cultivate and accelerate Silicon Valley's mobile and telecom sectors through leadership, technology, government relations, research, education, mentoring, investment, recruitment, networking and promotion.
And free beer. Let's not forget the free beer. And pizza too.

So in the coming days, I'll throw up a blog, invite people who are interested in helping me organize this thing to become editors, we'll figure out a good date for the inaugural meeting (we can use my current offices at WaveMarket - where there's a conference room for about 50 people and a couple board rooms for sessions), guage interest among potential attendees, figure out some topics to chat about and maybe get a few mobile-sector leaders to give a presentation, send some emails to everyone I can think of getting them to show up with their gadgets and other mobile toys...

Actually, most people will show up for the beer. I just want to see the gadgets. No one gets in the door without a cool toy. (Just kidding).

Comments welcome.

-Russ

John Kerry For President

By weblog@russellbeattie.com. [Russell Beattie Notebook]

The Mobile Music Forum 2005


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Phone
09/17/2004 02:33 PM

T-Mobile: UK will get Windows Mobile
smart phone


T-Mobile: UK will get Windows Mobile
smart phone
09/09/2004 09:12 AM
Smart Digital Assistant on its way

Mobile-Ticketing - Delivery On Mobile
Phone


Mobile-Ticketing - Delivery On Mobile
Phone
09/17/2004 08:17 PM
Slashdot Sep 17 2004 10:11PM GMT

Kameleon Mobile Technologies Launches
Innovative "Blue Spot" Technology
Connecting On-the-Go Mobile Phone Users
To Rich Multimedia Advertising Content
With Just-One-Click.


Kameleon Mobile Technologies Launches
Innovative "Blue Spot" Technology
Connecting On-the-Go Mobile Phone Users
To Rich Multimedia Advertising Content
With Just-One-Click.
03/14/2005 05:24 PM
Kameleon Mobile Technologies "Blue Spots" can be placed in theaters, retail stores, point of sale displays, and outdoor billboard locations. With just one click the mobile consumer can get enhanced product information when and where he's near the point of sale, offering advertisers and brands a unique, patented new way to reach customers, and add incentive to purchase. [PRWEB Mar 10, 2005]

Mobile Sales, Marketing and Distribution
Forum


Mobile Sales, Marketing and Distribution
Forum
12/08/2003 04:50 PM
marcus evans Dec 8 2003 2:58PM ET

Review - The Elements of User Experience: User-Centered Design for the Web

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