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Externally Linked CSS and JS Caused Drop in Traffic







Externally Linked CSS and JS Caused Drop
in Traffic

Externally Linked CSS and JS Caused Drop
in Traffic
12/07/2002 08:31 AM

Although it makes site updating easier, external files for css and/or js do increase download time and may have a negative effect on search engine rankings.




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Externally Linked CSS and JS Caused Drop in Traffic

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That period before a launch is always stressful. This time is no exception. It's occupying my entire head almost 24/7 no matter whether I try and leave work on time or whether I'm there for twelve or fourteen hour days. It doesn't make any difference. It's just there in my head and it probably will be until a couple of weeks after it's finally launched. C'est la vie. It's the nature of the beast.

In real life, of course, people can sense when you're busy and don't feel particularly upset if you aren't able to give them the time that you would like to. They might not be thrilled about it of course, but they understand. But the signals that I can give off in public through my weblog are less clear. Has he just abandoned the thing? No. Why doesn't he have anything interesting to say anymore? Well, I do! Probably more than ever at the moment. I just can't find the headspace to work with to write them down. Why isn't he commenting on that thing that's so obviously one of his core interests? Well, it's because I'm not commenting on anything - the only creative thing I'm able to do outside work at the moment is doodle in Illustrator.

What I need is some way of actually ambiently reflecting my personal weather - without all that clunkiness of actively choosing states of mind. What I actually need is some way of representing that I'm just really really behind... A first suggestion - some way of representing the number of unread posts I have in NetNewsWire at any given moment (currently way over six hundred). Except that my path of posting tends to be more circuitous than that. NetNewsWire posts get opened in browser tabs if they look interesting, read thoroughly and then (if they're not something I want to follow-up upon) they get immediately closed. The number of open tabs reflects pretty much exactly the number of things I actively want to talk about at any given moment. If there are lots open, it probably means that I have a lot I want to write about and no time to do it in. Except that doesn't work either, because in addition to the six hundred things in NetNewsWire I haven't filtered and the fifty tabs I have open at the moment, I also have four folders in my bookmarks called "State of Play 1-4" that were the sum total of all the things I wanted to talk about and had open in Safari but then had to store quickly so that I could install a Max OSX update. That's another two hundred discussions I really want to get involved in - that I want to contribute to. And then there's the four or five little projects I have on the side that I've been trying to write up but have been incapable of doing so.

So six hundred unfiltered posts, fifty open tabs representing fifty filtered posts to talk about, two hundred bookmarks representing two hundred even more filtered conversations to get into, plus four or five multi-page documents (one around 6,000 words) that have been growing in the sidelines that I'm unable to push out into the world in any effective way. That is the index of how busy and behind I feel. That is the measure of my total absence of cerebral RAM. Do you now understand why I'm not posting that much?

Read the comments


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Except that this presumptive understanding of the experience of the person at the other end of the connection is starting to deteriorate. At least three or four of the people I have on my IM list are now accessing their IM via their hiptops. This changes the experience immediately - firstly because the recipient is now not necessarily engaged in a looking-at-a-screen-like activity. They could be walking in a fish market. They could be chatting to their mother on a phone. They could be driving a car. Secondly in order for them to react to the messages they're receiving they have to physically move the device to a place where they can focus upon it. The casual ping is immediately an intrusive one. And then - of course - they have to find a way to respond to the ping - either by using slow phone-style or fold-out keyboards, or by changing their presence. None of these actions are simple or quick enough to make the experience of using a hip-top and responding to messages on a hip-top comparable with responding via a computer keyboard.

All of which would be fine if it wasn't potentially difficult to distinguish between a person being rudely invasive and a device that encourages potentially invasive attempts at social intercourse... And if it wasn't - in turn - difficult for the person sending a message to distinguish between a long silence that resembles some kind of 'shunning' activity and a long silence that is merely a consequence of circumstances or the difficulties in getting to your messaging. On both sides there are social problems that emerge because the behaviour of the interfaces is confused with the behaviour of the people at either end - the software/interface actually makes the person at the other end seem rude - and purely because there is a disparity between the social engagement one thinks one is engaging in and the consequence it might have.

The software attempts to compensate for this a little bit. Most of my friends that are using hip-tops use some kind of status message to convey that they are mobile - which would work more effectively if you couldn't easily hide the status message to free up screen real-estate. In the meantime, the signifiers that actually tell you that someone is online completely overpower the signals that indicate their mobility.

So what's the solution? Well ideally - since you're looking at another form of engagement you'd distinguish it from the more conventional uses for IM. A separate scrollable container at the bottom of the screen or another buddy-list (a la the Rendezvous window) would compensate for some of these impediments - although probably at the cost of adding in more complexity. Probably the simplest solution would just be to revisit the particular presence indicators. In iChat then there might be two options: firstly an improvement of the portable devices to accurately reflect 'available' and 'idle', and secondly the creation of a new form of presence to go alongside 'available', 'idle' and 'busy'. Either would be a useful corrective feature which could alleviate the social clumsiness of mobile IM.

Do other people have experiences like these? And if so, how do you resolve them? Do you leave it to social convention to work through problems like these, or is a simple UI or technological solution more simple? Any and all thoughts gratefully received...

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Grok Description matches for Externally Linked CSS and JS Caused Drop in Traffic
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Externally Linked CSS and JS Caused Drop in Traffic

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