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Will You Ever Be Able To Look At A Space Without Advertising Again?







Will You Ever Be Able To Look At A Space
Without Advertising Again?

Will You Ever Be Able To Look At A Space
Without Advertising Again?
12/16/2003 01:45 PM

Certain advertisers are starting to realize that any blank space that people look at, for any length of time, can be used for advertising. All those blanks walls in stores? Wasted space! And, now they're looking to take what they (haven't) learned from advertising online, and make sure that the advertising you're inundated with is personalized to you. It may not be long until you're walking around a store and discover that an ad targeted directly at you is following you around on the wall. Sound creepy? Hell yes, but it appears not everyone has figured that out yet. Perhaps some people should take a step back and look at just how well this sort of "plan" has worked out online. Every blank space is filled with flashing, squawking, bleeping banner ads - and everyone ignores them. What about personalization? Well, so far, despite plenty of information on what I surf, it doesn't look like any of these "sophisticated" advertising systems has any idea what's remotely interesting to me. So, now they expect that this will suddenly work if the ads are shown on the walls of stores? Seems doubtful. And, how do they plan to know who you are and what you might be interested in a real world devoid of deposited cookies? They have lots of ideas, from monitoring your mobile phone (you can fill out a "survey" which your phone will broadcast to all the advertising projectors surrounding you) to doing face recognition on the fly.




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Will You Ever Be Able To Look At A Space Without Advertising Again?

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Taxes have traditionally served chiefly to raise revenue for the government. However taxes also change the behavior of businesses and consumers. Because of this, by applying taxes to activities which are harmful to society taxation can be used to improve the efficiency of the economy and to promote the wellbeing of the public. Such "taxes on bad things" are referred to by economists as Pigouvian Taxes. These taxes provide a double benefit to society, firstly they reduce the level of the harmful activity, and also they reduce the need to tax other things such as work or investment, which are generally held to be good things. In order for a Pigouvian tax to be economically justified, it is not necessary to prove that the activity is entirely harmful, it is simply necessary to prove that the activity has negative consequences which are not included in the price paid for the activity. i.e. that the activity has what economists call negative externalities, or external diseconomies. For example, few people would argue that beer has no positive qualities, but it has negative effects on society when consumed to excess and is for this reason often the target of special taxes. So here I will try and describe why I believe that advertising is damaging from both an economic and social standpoint, and that because of this the amount of advertising should be reduced by making it more expensive.

Advertising


Advertising 03/11/2003 09:44 AM
I’ve been thinking about advertising recently. So when PerversionTracker, one of my favorite sites, posted their advertising offer, I jumped on it.

If you look at the bottom of the review for Xupport 1.2.7, you’ll see a little text ad for NetNewsWire. I tried to come up with a slogan that would fit in with the site.

NetNewsWire: It’s Not Metal™

So, anyway, I was wondering about how advertising is changing in the weblog age.

One thing that’s important to me is that ads should be clearly marked as ads. (And my ad on PerversionTracker is clearly marked.)

But what do you think of the whole topic?

When a software vendor has a little extra money to spend on advertising, what’s cool to do and what’s not cool to do?

Is it a good idea for software vendors to spend at least a little money on the weblogs and news sites in their ecosystem?

I’m not about to go on a spending spree. But it’s not too early to start thinking about these things.

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Truth in Advertising?


Truth in Advertising? 04/09/2004 04:12 PM

Explore an exciting career
in the priesthood!

Perhaps it is because I come from a culture where advertising pervades every aspect of waking life and which wouldn't surprise me if paid product placements would start appearing in our dreams, but I give some extra attention and curiosity to the advertising in Finland. I've noticed that Finnish advertising tends to lean towards a more straightforward and clean style than much of the aggressive in your face advertisements in the US. This is not to say that both countries don't have their own respective loads of crap, but overall I think the softer sell and elegant design is more attractive. However, I wasn't prepared for a new trend of blatant truth in advertising lately. It's refreshing, yet disturbing since it goes against all the usual rules of the advertising grift.

The ad above is from last weeks Nyt Magazine which is attempt ing to recruit young engineering students with "Sex can wait...". Never mind that the guy is dressed like a 1970s fashion disaster complete with afro and seriously tragic rainbow shades, is telling young nerds the truth that their chances of getting laid are so slim that years of toiling for an engineering degree is a far better option a successful sales ploy? I mean, I've spent my life around these sorts of guys who at the mere mention of the word boobies go completely quiet. Sure, sex can wait, but getting an engineering degree isn't going to make you dress better, bathe regularly or get you laid, ever. Well, unless you come into some serious cash which, in Finland at least, probably isn't going to happen. So, I think the slogan needs a little tweaking to something more like, "Those who can get laid get MBAs. Those who can't, become engineers. Enroll in our engineering program now!" Sex can sell anything as even the most casual observation of modern advertising will show, but not getting sex as a marketing tactic? It's hilarious, brutally honest and I'd love to see if their enrollment increases. :)

[update: Ignatz sent me the American version of the sex can wait advertising ploy. The billboard is sponsored by the Kansas City Missouri Department of Health. Did I miss the memo that engineering is the new priesthood? Does sex make you stupid? What? The unwritten subtext to this billboard is that KC is much like St. Louis in that the black population live in the post-apocalyptic downtown with an educational system handicap. So, the real message here is something like "We already have enough black crackhead single mothers so dream that you can get into and afford a college education and, while you're at it, keep your dick in your pants." Of course, studies show that kids who participate in these 'just say no to sex until marriage' campaigns still have sex and often unprotected sex. Maybe the government will start offering scholarships for abstainers through their churches as soon as Dumbya gets a second term.]

The Finnish Army also has a new campaign which has a poster that shows a doctor's Porsche, an engineer's BMW [which still won't get them laid], and a soldier's car that makes a Boston beater Yugo held together with duct tape look good. In the US this ad would be amusing, yet deadly. As the North St. Louis wise old saying goes, "You can sleep in yo' car, but you can't drive yo' house." A more pure or elegant distillation of the American love affair with the automobile would be hard to come by. The US TV commercials for the Marines always show an attractive, beefcake white guy wrestling with some demonic enemy in a video game style of unreality. Honesty is refreshing but reality has not been a traditional tactic in military recruitment. The classic "Uncle Sam Wants You" poster is brief for a reason since finishing the sentence would leave less to the imagination and the power of your mind to see what it wants to see. I wonder what happens to the engineering student who graduates and goes into the Army. Well, I guess if they're not getting laid, a sexy car won't seem so important.

[update: Jarkko has informed me that I have been had. :) I did wonder about the kil.fi domainname but considering Helsinki is hel.fi and Finland hasn't deployed armed forces outside of Finland, I didn't give it more than a passing thought. It is, apparently, a parody of mil.fi attempting to dissuade people from joining up. I suppose I should feel a bit better that it took him a little while to catch on to the joke. :) So much for my optimisim about truth in advertising.]

I'll hope to see this trend continue into the fashion and cosmetics industries where reality is in cryogenic suspension. And what about those foods that advertise themselves as 100% "organic"? :) That always cracks me up, but maybe that's because I'm a chemist. I don't know that advertising culture could survive a trend towards honesty, but it certainly would be entertaining to see more of it since it is charming and compelling in a field of carefully crafted manipulations of varying levels of integrity.


Everything that's wrong with advertising


Everything that's wrong with advertising 04/17/2005 03:08 PM
This was the working keycard a hotel I was at recently gave me: [Technorati tags: marketing advertising]...

Off Line Advertising


Off Line Advertising 11/04/2002 09:40 AM
From classifieds to bumper stickers, what offline marketing works?

Webl0gs as Advertising


Webl0gs as Advertising 03/11/2003 02:00 PM
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Truth in Advertising


Truth in Advertising 03/12/2003 07:07 PM
A survey of recent discussion on the XML-DEV mailing list, including controversy about XML subsetting in JSR 172, whether there should be a central namespace registry, and whether XML-DEV should find a new home.

Advertising Is Content


Advertising Is Content 07/26/2004 02:27 PM
This has been an ongoing theme< /a> around here, but it looks like slowly, but surely, TV execs are realizing that advertising is content. For too long, many people assumed that content was what brought people in, and advertising was the annoying stuff they put up with to see the stuff they wanted. When you begin to realize that advertising itself is content (and that any content can be used for advertising), it opens up a whole new world of possibilities, where things like TiVo and unauthorized downloading aren't scary. In fact, they're so not scary that they start to look like wide open opportunities. E-Media Tidbits is noticing the fact that commercials are apparently starting to become entertaining enough on their own that there's now a whole TV channel devoted to them. I don't think this is really that new. For years, there have been successful TV shows playing "the funniest commercials." AdCritic was hugely popular in attracting visitors (though, never came up with a good business model) years back showing that people wanted to watch commercials. In fact, it seems like a TV show of commercials is actually a step backwards, making people sit through random commercials, rather than letting them pick and choose, such as at AdCritic or one of the sites that have tried to do similar offerings.

RSS Advertising the big dilema


RSS Advertising the big dilema 04/10/2005 05:16 PM

I know a lot of people get a real bad taste in their mouth when they hear RSS Advertising and I can understand why. Take for example this sites RSS feed. It is distributes to at least 20 different sites and they all put my content up on their pages. What would they do If I started inserting advertising on the feed. I would bet that it would not be long before my sites content was not being removed from other sites.

I had an advertised approach me last year and was willing to have a banner on the site but he also wanted a ad within the content each week. I had to refuse the sponsorship because I was worried about the other sites pulling my content.

I had also said make my readers a deal something only they can get thru us and they thought that idea was nuts. I have always tried to add value to the content and until someone says hey this is the product here is a very special deal and so long as it is something I can endorse and stand behind it is not going to happen and even if we do you can bet their will be full disclosure. [ClickZ Network]


Steps for Doing Self Advertising


Steps for Doing Self Advertising 01/08/2003 05:09 PM
Banners, buttons, text ads, cpc, cpm, ctr, roi, click back ratio - dizzy yet? How to do a mom and pop site campaign?

Advertising with Gizmodo


Advertising with Gizmodo 12/15/2003 08:15 AM
Gizmodo is a fast-growing web magazine, dedicated to everything related to gadgets, gizmos, and cutting-edge consumer electronics. Our influential audience (see below) stops by frequently...
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