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Marketing 101: Bad Product Name of the Year: HardCore Web Content Management







Marketing 101: Bad Product Name of the
Year: HardCore Web Content Management

Marketing 101: Bad Product Name of the
Year: HardCore Web Content Management
11/15/2002 08:43 AM

Marketing 101: Bad Product Names of the Year: HardCore Web Content Management And P.I.S.S. At least in the U.S. the term "hardcore" generally references either someone who is very focused / enthusiastic on an area or an explicit adult video. Or it's a punk band / punk music. So why do you want to name your content management system this? Take a look at the Google ads that come up when you query for it. [ Ads ] [ Product ] Oh and then I found the Perl Intranet System Services or as they call it "P.I.S.S.". Oh that's a good name. Yeah right. It might be a fun name but can you see the meeting? "Ah... Boss, I'd like to implement PISS for our Intranet. " Boss: "SMACK ! Off with your head! It's Microsoft SharePoint for us". Recommendation: BEFORE you ever name a product, google for the name and see what comes up. I don't mean to say that naming is easy -- it's not but why pick a deliberately bad name?




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Marketing 101: Bad Product Name of the Year: HardCore Web Content Management

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Marketing 101: Bad Product Name of the Year: HardCore Web Content Management

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