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Now Google Getting Sued For Blocking Trademarked Terms







Now Google Getting Sued For Blocking
Trademarked Terms

Now Google Getting Sued For Blocking
Trademarked Terms
12/12/2003 03:10 PM

A few months back, France fined Google for selling ads based on trademarked terms. I was surprised, because in my own experiments with Google ads, I've had a few ads that were rejected because they (according to Google) contained trademarked terms. Personally, I don't see how buying a keyword is, in any way, a violation of trademark. The point of a trademark is to protect the company from having someone else appear to be you. You can't sell Bob's Cola and put a Coca-Cola label on it. However, if someone is looking for Coca-Cola, there's nothing wrong with suggesting they might also want to look at Bob's Cola, as well. Anyway, now it looks like Google may get hit from the other side as well. They've been fined for selling ads based on trademarks, and now, apparently, they're going to ge t sued for blocking ads based on trademark complaints. The pending lawsuit apparently says that Google is banning ads on terms that aren't trademarked as soon as anyone complains. That is, Google doesn't check to see if there's an actual trademark - they just ban the ad as soon as there's a complaint. The group that's going to sue says they've brought together over 3,000 complaining advertisers who have had ads blocked. As mentioned, I've had my ads blocked too, but this seems like a ridiculous lawsuit. Where in the law does it say that Google has to sell you ads for whatever you want? They have the right to reject ads for whatever reason they want. It is their system, after all. If people believe they're blocking ads unfairly, then isn't that an opening for competitors to better serve advertisers by offering them something that Google doesn't?




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Patented garden plants? I suddenly had visions of a sci-fi future where Johnny Appleseed works for Monsanto, and you're not allowed to eat the apples or graft new trees since it's all copyrighted, patented, and trademarked up the wazoo.

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(SSA:2003-345-01)

Multiple
vulnerabilites in
vendor IKE
implementations,
including Cisco,

PGP secret keys (was
Re: Dell BIOS DoS)

Re: A .NET class
bug that can hang a
machine instantly

what is grok?