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How NOT to Market WiFi in Libraries







How NOT to Market WiFi in Libraries

How NOT to Market WiFi in Libraries 12/12/2003 10:21 AM

Marketing Wireless in Libraries

"Someone on Web4Lib asked about posting symbols or signage to identify wireless access in libraries. This is a slightly revised version of my reply on the list, sent after several folks referred the original poster to the wireless warchalking symbols popular among the digerati.

Essentially, this is basic library marketing 101. If you're planning to market wireless services not only to the folks who will seek it, but to folks who would either find a way to use it if they knew what it was or may never even use it but will mentally file this service under 'what a great library this is,' then integrate the fancy symbols with very plainspoken, large, plain-lettered wording. Go to a site that offers wireless for its customers and see how they peddle it. (Remember, that's what you're doing: selling a service.)

Make the language achingly clear. 'Wireless hotspot' comes to mind... but maybe something else makes more sense locally. Assuming you have a bookmark or brochure advertising this service, repeat the logo and the phrase throughout the materials. I know that libraries offer things for free anyway, but why not push that as well? Wireless--FREE!...

Or you could practice another kind of library marketing, and either put up one tiny, very obscure sign, or make it very large and then title it 'Bibligraphic WEP-enabled 802.11* Access.' And in your assessment of the service, observe that very few people use it. ;) " [Free Range Librarian]

I just had to blog Karen's response because it's so true it's tragically funny.




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Then there's our quality of life and self-concept as human beings. If the camera is always on us and our surroundings, what does that do to our sense of privacy, security and individuality?...." [Seattle Times, via JD's New Media Musings]

On the one hand, that's a pretty scary world to think about living in. On the other hand, I really-really-really want one of these things! Parents know how many times you wish you had a video recorder handy when the kids say something particularly funny or just work their kid-like charm.

I've mentioned here before that libraries need to start consider cameraphones in their policies, and this opens a whole new can of worms to the mix. It's not that cameraphones in and of themselves are so bad, and you certainly can't ban them. They're not terribly unique -- anyone could walk into your library with a 35mm camera tomorrow and start snapping pictures -- but their approaching ubiquity brings with them new issues.

However libraries have a myriad of policies governing appropriate behavior in these very public places, many of which are designed to maintain patron privacy. One of these days, someone is going to walk into a library and be obvious about taking pictures of people with their phone, even uploading them to the internet on the spot. It's better to be proactive and discuss how to handle this type of situation when it comes up, rather than have your surprised staff be reactive and make a bad situation worse.

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You already know where I fall in the debate (I'm closely aligned with Kare n Schneider's and Alan e Wilson's responses), so I'll just encourage you to read through the whole thing (watch the subject lines - they morph into new ones) because it's one of the better discussions I've seen on the topic lately with lots of good points. Finally, we're seeing a more aggressive conversation!

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news.bbc.co.uk/1/hi/uk/3661831.stm
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