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Intel wants partners for new Wi-Fi part







Intel wants partners for new Wi-Fi part

Intel wants partners for new Wi-Fi part 12/04/2003 02:32 PM

The chipmaker is working on partnerships with consumer electronics makers and content providers to help consumers make better use of an upcoming Wi-Fi component.




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If the reports are to be believed, today, June 5, 2005, will mark the last full day of Apple Computer Inc. as we know it. Based on the activity Kevin April's article, "Earth shattering: Apple to switch to Intel in 2006," has received, there's not much explaining that needs to follow that statement. But in case you missed it (or the dozens of related posts), CNET is reporting that Apple will announce a gradual transition to Intel processors Monday. Had this story been reported Saturday, my column would have been filled with doomsday propositions and woe, as I lamented the demise of a once-great computer company, one of the few which truly thought differently and consistently gave me a reason to engage my friends in friendly debate. I would have predicted the fall of the Mac culture and Web presence, waved goodbye to the revolution and clenched my iPod fervently in my left hand while typing with my right. That, and I might have tendered my resignation. But now that I've had a few hours to digest this rumor, I see things a little differently than I did when I first read Spymac's breaking news Friday night. I've had a chance to put things in perspective. So, let's assume worst-case scenario, that CNET's report is completely accurate and Steve Jobs will demo a new Mac with an Intel processor during Monday's WWDC keynote. Let's say he abandons both IBM and Motorola, and jumps into the ring with the likes of Dell and Compaq using Intel's existing technology. And while we're at it, let's say we'll be able to run Longhorn on all new Macs by 2007. Is the prospect of a partitioned Mac running Longhorn and OS X side-by-side really so terrible? For one, OS X or XI or XII will always be Mac-centric. As the saying goes, "Why buy the cow when you get the milk for free?" Apple knows this and will find a way to keep its operating system proprietary. But what if it didn't? What if a shopper on Dell.com was able to choose between Windows and OS X? Switching software is the same as switching hardware, right? If that's the case, however, Apple's family of CPUs are going to suffer in the sales department. I mean, why buy a $1,499 iMac when a $399 Dell can run the same virus-free OS just as well? We could very well be in store for a major shift in strategy by Apple. It could drop several of its hardware lines and instead focus on chipping away at Microsoft's 90 percent OS share. Think of sole desktop and portable lines, with each family having three different models that satisfy budget and power needs. And think of all the goodies we'll be able to put inside those Intel-based machines. Clearly, Apple has thought all of this through and Steve will ease all of our concerns on Monday. If Steve did ink a deal with Intel, however, you have to assume that as soon as he left the offices, Intel CEO Paul Otellini was on the phone to Bill Gates with the scoop. And don't think for a second that Gates wasn't in on the deal from day one. And also, remember when Otellini, when questioned about security by a reporter at the D: All Things Digital conference in late May, responded with, "If you want to fix it tomorrow, maybe you should buy something else." This all makes for an eyes-glued-to-the-Internet Monday, and with no broadcast planned, there's going to be some heavy traffic on whatever sites are lucky enough to have running updates. Apple will always be Apple, and there will always be a place for Spymac and the legions of devoted fans. And there will never be an "Intel Inside" sticker on the front of anything made by Cupertino’s laboratories. The heart and soul of Apple is in its ability to stay one step ahead of the cutting edge and a change in chip won't change that. Just think of it as leveling the playing field once and for all.

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I recently made plans to attend this year's South by Southwest conference and was reminded of a conversation I had at last year's SxSW. I was talking about RSS with someone who has long been a supporter of CSS-based web design, and he feared that the success of RSS meant that design has lost the battle to content. After all, RSS is all about content - when you read a site's feed in an aggregator like FeedDemon, you're not seeing the hard work put into that site's design. This lead to a comment that TopStyle and FeedDemon were in fact at odds with each other.

I hadn't considered that before, but it made sense. TopStyle is all about designing standards-compliant CSS-based designs, whereas FeedDemon enables skipping the design and just reading a site's content. But then it occurred to me that instead of being polar opposites, my programs are actually complementary. TopStyle's CSS creation enables the separation of layout from content, leading to smaller, faster-loading sites whose design information is contained in style sheets rather than interwoven with every page. This makes it much easier to repurpose a site's content for use in an RSS feed.

Plus, in many ways RSS is an offspring of blogging, and blogging tools rely heavily on CSS-based design. Just look at sites hosted by TypePad and Blogger, or sites which rely on blogging tools such as MovableType and WordPress - almost all of them use CSS to separate their layout from their content.

So, rather than being rivals, I think CSS has helped enable the spread of RSS.

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