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WSH FAQ: Keywords

WSH FAQ: Keywords 01/24/2004 11:31 AM

From keywords, art

From keywords, art 06/18/2004 10:59 AM
NYT story on an interactive art installation that toys with the surreal, free-association results of Internet keyword searches. David Ayman Shamma of Northwestern University, and Kristian J. Hammond of Northwestern University have created "Imagination Environment," currently on display in Chicago.

[The exhibit] starts with a live television news broadcast that is displayed at the center of a wall-mounted array of nine computer monitors. A software program scans the broadcast's closed-caption stream and selects keywords that prompt Internet searches for images. Seconds after the live audio is heard, the news broadcast is surrounded by pertinent photographs and illustrations on adjacent screens, as well as some images completely unrelated.

"The words tend to be linked to a strange combination of images that are on point and strikingly bizarre," Professor Hammond said.

For instance, during a recent televised briefing by Defense Secretary Donald H. Rumsfeld, a reference to troops was as likely to retrieve a photograph of Girl Scouts as one of soldiers. But a mention of the secretary's title only generated a cartoon drawing of an administrative assistant.

Link

Technorati keywords

Technorati keywords 06/25/2004 01:34 PM

Keyword search ads are live
By dsifry

Well, there's been a lot going on over at Technorati, and I've been so busy that blogging has been pretty light. I hope that I can blog more often as the summer continues.

Anyway, here's some fun news that I'm happy to report: Technorati has taken its first steps towards the business models that we've chosen: We've rolled out keyword search advertising on the website. You'll notice the "Sponsored Links" box on the right hand side of the results page on many terms that you do searches upon. This is done through a partnership we have with findwhat.com, and quite frankly, it is just a first step. There's a lot of improvements and changes that we want to make, and this is definitely a "crawl-before-you-walk" kind of opportunity, but it is a first step. For example, I want to have a system that makes it easier to do targeting (blog-based? topic based? authority-based?) and get better reporting. We're also really interested in your feedback - leave a comment or a link, or drop us a line at feedback@technorati.com. We are also working on implementing a lot of the great feedback we got at the developer's forum last month.

Oh yeah - if you're interested in seeing your ads on technorati.com search results today, here's how you get more information.

Lastly, big kudos to all the folks back at the office, who made this happen - you guys rock.

[Sifry's Alerts]

Keywords and SEO. The facts

Keywords and SEO. The facts 06/22/2005 02:52 AM
Stickysauce Jun 20 2005 11:48PM GMT

When Keywords Don’t Deliver

When Keywords Don’t Deliver 03/19/2005 02:41 AM

Good Keywords

Good Keywords 09/10/2004 01:32 AM
TechTree Sep 10 2004 5:48AM GMT

Art Unfolds in a Search for Keywords

Art Unfolds in a Search for Keywords 06/16/2004 09:02 PM
A Chicago-based computer scientist has created a high-tech artwork that explores how an Internet search can resemble the psychological process of free association.

Choosing the right keywords for maximum
ROI

Choosing the right keywords for maximum
ROI 05/31/2004 07:02 PM
Li'l Engine-7 hours ago ... Using Overture, Google’s AdWords or any other similar PPC program, marketers can easily delete keywords that don’t produce the desired results, add new ...

Pitching keywords against trademarks

Pitching keywords against trademarks 05/04/2004 01:38 PM
newmediazero May 4 2004 5:01PM GMT

When AdWords Keywords Go On Hold

When AdWords Keywords Go On Hold 12/19/2004 03:08 PM
AdWords Advisor clarifies some of the issues surrounding onhold keywords.

Are You Targeting The Wrong Keywords?

Are You Targeting The Wrong Keywords? 06/24/2005 03:05 PM

Google's Secret, plus Optimize for How
Many Keywords?

Google's Secret, plus Optimize for How
Many Keywords? 09/02/2004 10:27 AM
High Rankings Sep 2 2004 2:39PM GMT

Hiding Disabled AdWords Keywords

Hiding Disabled AdWords Keywords 12/19/2004 03:08 PM
"Since disabled keywords are not showing your ads, there is really no reason that I can think of to keep them in your account. In fact, since they are still being budgeted for, they are actually working against you. "

Combating the Rising Cost of Keywords

Combating the Rising Cost of Keywords 08/09/2004 03:03 PM
Source: ClickZ - Does an increase in keyword costs necessarily translate into a decrease in keyword return on investment (ROI)? It better not. If it does, you've figured your ROI structure wrong....

Are keywords the answer for font sizing?

Are keywords the answer for font sizing? 06/21/2004 05:59 AM
CNET Jun 21 2004 10:25AM GMT

Will Branded Keywords Kill Search?

Will Branded Keywords Kill Search? 12/22/2004 01:19 AM

10.4: Add Spotlight keywords to images
with Preview

10.4: Add Spotlight keywords to images
with Preview 06/17/2005 04:40 PM
So Spotlight works with all kind of file metadata (size, DPI, etc. for images). iPhoto is a great application, but I usually leave out anything that isn't a photo (like, say, drawings). That said, I couldn't take advantage of...

Search Startup Moves Beyond Keywords

Search Startup Moves Beyond Keywords 07/21/2004 04:53 PM
Newly launched Blinkx retrieves Web and local-drive results as users read, write and browse, not as they type search terms, its founders say.

Top 500 Search Engine Keywords Of The
Week

Top 500 Search Engine Keywords Of The
Week 06/02/2004 01:19 PM
Source: Search Engine Guide - This week's list of the top 500 most frequently searched keywords....

Golden Keywords 3.01 Beta Released

Golden Keywords 3.01 Beta Released 12/10/2003 10:19 PM

How To Find Out What Keywords Your
Customers Are Searching With

How To Find Out What Keywords Your
Customers Are Searching With 10/01/2002 07:37 PM
Stickysauce Oct 1 2002 6:38PM ET

Google to sell trademarked keywords

Google to sell trademarked keywords 04/13/2004 03:35 PM
MSNBC Apr 13 2004 8:12PM GMT

keywords: king of pop, quadruplets,
surrogate mother

keywords: king of pop, quadruplets,
surrogate mother 07/20/2004 06:26 PM
"Hi, I'm Blanket, the third of seven siblings."

Content, Keywords and Blogs I Provoke
you to learn More!

Content, Keywords and Blogs I Provoke
you to learn More! 06/24/2005 05:45 PM
Stickysauce Jun 23 2005 5:22PM GMT

Google Seeks Court Ruling on Keywords

Google Seeks Court Ruling on Keywords 12/08/2003 11:44 AM
Yahoo! Dec 8 2003 10:54AM ET

NY AG Buys Google Ads On Keywords Of
Company He's Investigating

NY AG Buys Google Ads On Keywords Of
Company He's Investigating 04/06/2005 06:28 PM
While most US courts have determined that there's no trademark infringement in buying a search engine advertisement based on a trademarked keyword, there are still some cases going forward. So, it's a bit surprising (though, amusing) to find out that New York Attorney General Eliot Spitzer was caught buying trademarked keywords promoting his campaign for governor. The keywords in question were for AIG, the big insurance conglomerate that Spitzer has been investigating for fraud. From a publicity standpoint, perhaps it makes sense. People searching on AIG may associate Spitzer's name with the company, but this is a bit trickier than someone just trying to get some publicity off of a popular keyword. Spitzer now claims it was a mistake, and the ads have been removed. Of course, what's to stop someone else from buying the same ads, and linking them to Spitzer's campaign site? In fact, at the time of this posting, it looks like some random advertiser has picked up on this story and is advertising some random anti-Google site, claiming that Eliot Spitzer and Google "overstep their boundaries." Once again, people seem to be trying to make a point through popular keywords.

How keywords impact search engine
rankings

How keywords impact search engine
rankings 02/12/2004 06:23 PM
CNET Feb 12 2004 11:09PM GMT

Title Tags, Meta Descriptions and
Keywords

Title Tags, Meta Descriptions and
Keywords 09/15/2004 09:39 PM
Source: Search Engine Guide - Just when I finally stopped getting the dreaded "Do I need commas or no commas in my Meta keyword tag" question, there's been a new stream of Meta tag questions being asked. I'm not sure...

Why Nonconverting Keywords Will Drive
Search Ad Spend

Why Nonconverting Keywords Will Drive
Search Ad Spend 08/23/2004 12:47 PM
Source: ClickZ - As any brand marketer will tell you, conversion isn't always the goal. There's ROI in nonconverting keywords, too....

Sometimes it pays to leave your own
brand out of keywords, Lego says

Sometimes it pays to leave your own
brand out of keywords, Lego says 05/13/2004 04:48 PM
InternetRetailer.com May 13 2004 8:41PM GMT

Buying Brand Keywords: A Case Study

Buying Brand Keywords: A Case Study 07/30/2004 05:29 PM
Source: ClickZ - Every case is different. But in nearly every scenario I've looked at, it makes financial sense for the brand owner to buy his own brand....

Keywords in Hyperlinks Improve Search
Engine Ranking

Keywords in Hyperlinks Improve Search
Engine Ranking 03/13/2003 07:32 PM
So everyone put on your magical search engine hats for a bit and pretend that you are Google (or your search engine of choice). ...

BBC Buys Google News Keywords In Kelly
Case

BBC Buys Google News Keywords In Kelly
Case 01/28/2004 12:03 AM
Slashdot Jan 28 2004 4:46AM GMT

Keyword Assistant -- iPhoto keywords
made easy!

Keyword Assistant -- iPhoto keywords
made easy! 08/18/2004 11:06 AM
The macosxhints Rating:[Score: 9 out of 10] Developer: Ken Ferry / Product page (first entry on page) Price: Free Do you use iPhoto to organize your images? If you do, do you use keywords to help further categorize the pict...

Search Engine Optimization Basics Part 1
- Keywords

Search Engine Optimization Basics Part 1
- Keywords 02/05/2003 04:22 PM
At this point, you need to turn to the search engines themselves and research which search phrases are actually being typed into Google, Yahoo, MSN et al. ...

Boing Boing's first two years as a
series of illustrated keywords

Boing Boing's first two years as a
series of illustrated keywords 04/12/2005 03:56 AM
Cory Doctorow: Phillipp sez, "The illustrated 'Significant Boing Boing' is based on the Boing Boing archive from 2000 and 2001, completely auto-generated using the Yahoo API's term extraction and image search services." This is pretty cool -- it's basically the "significant words" from every post from the first two years of BB, along with pictures from the public web that match those words. Link (Thanks, Phillipp!)

AdWords: Are Misspells, Plurals, Treated
as Separate Keywords?

AdWords: Are Misspells, Plurals, Treated
as Separate Keywords? 06/30/2004 07:42 PM
"This may be a simple question to many but I could not find the answer on Google Adwords support section but are misspells, plurals, capitalizations, apostrophes, etc... considered unique keywords in Adwords?"

Lucrative Keywords Series: Targeting the
Best Keyword Phrases

Lucrative Keywords Series: Targeting the
Best Keyword Phrases 06/22/2005 02:33 AM

News: Google Adwords Hijacked - Keywords
Web Hosting 5 cents

News: Google Adwords Hijacked - Keywords
Web Hosting 5 cents 02/05/2005 09:10 PM
Thehostingnews.com - Sat Feb 5, 10:13 am GMT
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