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First Book on How to Make Money Investing in Nanotechnology Released







First Book on How to Make Money
Investing in Nanotechnology Released

First Book on How to Make Money
Investing in Nanotechnology Released
06/24/2005 03:35 PM

The first book on how to make money investing in nanotechnology and other so-called “small technologies,” titled "Nanotech Fortunes," has been released by The Nanotech Company. [PRWEB Jun 22, 2005]




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First Book on How to Make Money Investing in Nanotechnology Released

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"NANOTECHNOLOGY UPDATE: Larry Lessig has
a piece in Wired that makes some
observations on nanotechnology and
politics: Suddenly, nanotech replaced
Y2K as the nightmare du jour. And this
in turn inspired some scientists, hoping
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a piece in Wired that makes some
observations on nanotechnology and
politics: Suddenly, nanotech replaced
Y2K as the nightmare du jour. And this
in turn inspired some scientists, hoping
for funding, to push a very..."
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At the recent OS X conference, the question came up at the Innovators presentation whether it was possible to make money developing OS X applications.

Yes, it’s possible.

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1. Don’t expect investment from VCs or Apple or anybody else.

You’ll need to fund development yourself. Folks developing for Windows or doing web applications may be able to find investment, but it’s been a long time since Mac development attracted investment.

2. You need to have a really good idea for an app that other people like.

It’s worthwhile to show a few people privately an early prototype. Choose people who won’t just say nice things because they like you. Your friends and family will be encouraging. You want honest opinions.

We originally had an app named MacNewsWire, the precursor to NetNewsWire, that didn’t catch fire. It had a fixed list of Mac news subscriptions. You couldn’t add or remove subscriptions. I thought it would be popular; it wasn’t.

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3. Communicate. Be open. Most of all, listen.

If you don’t have a weblog, start one. Part of buying software from a small independent developer is knowing that you’re buying from people.

Put your bugs list on-line. Start a mailing list or two. You want to be open about your software and you want people to get to know you.

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4. Don’t imitate Apple.

One of the things I see often is people name their apps iSomething; their apps use metal windows; their websites look like Apple’s website.

I think this is a mistake. I know these folks aren’t trying to fool people into thinking their apps are really made by Apple. However, the benefits of your own unique presence will outweigh any impression of a relationship to the iApps.

5. Be realistic. Work matters.

There’s no room for idealism of this sort: people should like your app, investors should provide funding.

What matters is what actually happens. When you concentrate on the shoulds you’re not working.

You need to work and keep working. There may be dinners and movies and even vacations, but then you come back to work.

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We've got some fairly good ideas of how to make a business out of this that will roll out over the coming months.  I can tell you this:

  • No banner ads
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  • No selling of personal information

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On Leaving Us Feedback

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giftThe Idea: Innovative companies are learning that giving something away free can be good for both the top and bottom line. Unscrupulous companies are abusing it. Oligopolies are wringing their hands and calling it theft, and the end of the world. Is this trend inevitable, and how can we make it work to everyone's benefit?

The price trend in almost everything, except for oil and other non-renewables, is downward. In some cases this is a good thing: Open Source development of software, and the free exchange of information over the Internet, for example. In some cases it's not so good: The Wal-Mart Dilemma for example, which trades off low prices for poor quality, third world slavery and loss of Western jobs. In some cases whether it's good or bad depends on where you sit -- File-sharing, for example, which allows new artists to get low-cost exposure or markets, and which hurts both the price-gouging recording industry oligopoly and independent artists who count on modest-price CD and MP3 sales to make a living.

Conventional wisdom is that if you lower the price you have to make up the loss by either cutting costs (by squeezing suppliers and employees a la Wal-Mart) or drastically increasing volume, a la Amazon. But what happens when the price goes to zero -- How do you make money then?

The answer is by being innovative, and recognizing that the supply/demand curve is inexorable, and, except when distorted by government subsidy, failure to absorb full external costs, or oligopolistic price-fixing, the price will find its own level. And increasingly that level is zero, reflecting both the lower value that consumers put on most of the mass-produced junk that we're inundated with, and the lower buying power that consumers have been left with thanks to corporatist exploitation and cowardly lack of government regulation.

If you can't beat 'em, join 'em. How can responsible, innovative companies give stuff away free, and still make a living? Some new ways are being invented all the time, but here, classified by consumer receptivity, are some of these techniques:

1. Thumbs Down -- disreputable methods, some bordering on fraud:
  • Pyramid schemes: Sign up five other people to buy X, and you get it free. Just don't expect those five other people to be your friends ever again.
  • Buy one get one free schemes: Consumers aren't stupid. They know this means half price when you buy in bulk, not free.
  • Limited-time free trials: One of the frankensteins of high-tech. This means you have a now-useless piece of software, non-functional link or 'expired' online subscription with the vendor's name all over it, so you can curse them again every time you stumble over it until you get pissed off enough to delete it once and for all. Once you've given something away it's bad manners to take it back.
  • Free if you're not satisfied: Yeah, right. Just try and get your money back without investing more in time, effort and aggravation than the product cost.
2. So-So -- methods that work sometimes, sometimes not:
  • Free samples: These are better than limited-time free trials because they don't persist, on your computer or anywhere else. Once they're gone, they're gone, and you know that going in.
  • Free prize inside: So-called by marketing guru Seth Godin, this is something you give away that's 'hidden' in the product, like the crackerjack prize, or a surprise feature in hardware or software, or the extra video you get with your music CD. If it's genuinely valuable and not hyped, it's a good deal. But if it's not valuable, you're getting what you paid for it. And if it's hyped, the consumer will start to suspect that it's not free -- its value has been built into the total price.
  • Shareware, pay what you want: Free with a guilt trip attached is not free, unless you're shameless.
  • Barter: If you're trading away something that someone else values more highly than you do, to get something that you value more highly than they do, then this is a winner. It rarely works that way, however, and when it doesn't, barter is just two market transactions back-to-back, with the money reflecting the real (greater than zero) price invisible. All you save is the sales tax, and maybe the environment if you're buying used instead of new. Which is OK, too. But not free.
3. Ingenious -- methods that work:
  • Information and/or do-it-yourself process free, 'live' service extra: We need to learn to do more things for ourselves. I applaud companies that help people do things themselves, and offer to help, at a reasonable charge, if it turns out they can't do it themselves because they just don't have the time or the skill. It can be abused of course, if the information or do-it-yourself instructions have landmines in them (e.g. vague, erroneous, or impossible to follow instructions). But it's usually legit.
  • Basic product or service free, premium product or service extra: You get what you need to function effectively, a 'satisfactory customer experience' free. Add-ons that increase functionality, convenience, or ease of use, cost. Give away desktop-to-desktop VoIP free and charge for desktop-to-landline calls, as Skype has done. Or give away the CD and create a huge appetite for the band's live $60/ticket concerts. Again, this can be abused if the basic service doesn't meet minimum functionality standards. But most companies realize the bad PR they will get if they abuse this isn't worth it.
4. You Tell Me -- new methods not yet proven:
  • Money back if you don't use it: The other day I heard a radio commercial for insurance that gives you your premium back if you don'f file a claim during the year. If you don't, and you renew for another year, they keep the premium and apply it to that second year, so they effectively have one year premium to invest forever, and they make their profit by that investment. Their premiums are probably higher than the normal insurance company rates, but once you sell the car or house you get it back, so who cares? I suspect that if you have a claim they drop you like a hot potato, and that, because you forfeit the premium if you do, the number of claims is probably lower and the likelihood of anyone putting in a small claim is low. But it still sounds too good to be true. Anyone know about this? Is there a catch?
What am I missing? What other innovative or devious ways are companies using to give people something for nothing, and still make a living? Is this the wave of the future? Think of the essentials of life: food, clothing, energy and shelter. How could we give people a comfortable level of all three, for free, in a way that would allow the producers of these things a reasonable income? And if we did, would people get lazy and stop working? Would this necessarily be a bad thing? Or would they be inspired by a personal moral code to invest some time and energy to give something back, free, in return?

we make money not art: Back Seat Gaming


we make money not art: Back Seat Gaming 03/28/2005 05:45 AM
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How to make money from Digital Lifestyle
Aggregators - Part I


How to make money from Digital Lifestyle
Aggregators - Part I
06/01/2004 05:07 PM

I'm getting to be like Doc now.  I have multiple blog sources where I'm published at.

I've been starting to use Tony Perkin's AlwaysOn Network as a platform to spiel on about DLAs.  Strictly DLAs. 

A man's gotta have a professional avenue only to rant and rave in and the AlwaysOn Network is the perfect 24/7/365 venue for me - culminating with a meatspace confab in July.

I helped Tony put together the AO Zaibatsu (as he calls it) and I'm hoping that he'll continue to the good work in providing yet another example of social networking put into context - this time in the virtual Silicon Valley crowd.

The AO Zaibatsu provides every member a blog tool, which is then used to produce the global AlwaysOn Network voice.

Tony and his editorial staff (including Rafe Needleman and Rich Seidner) then cherry pick the posts and put them up onto the top page.  Tony and his team have some coolio new applications for Groups and sponsorships - which they'll be unveiling soon and it all ties into the AO Innovation Summit at Stanford in July 13-15th.

The whole brand is a great example of putting DLAs into action, and allows me (combined with 1UP.com) to show the world that "there's a there there".

So check out my latest post there entitled "H ow to make money from digital lfiestyle aggregators?"  'Cause it's all about making money - right?

I grabbed a couple of screen grabs just to show everyone that this is coming out of live code, with live, breathing humans attached to a real life social network - supporting FOAF and RSS - spewing out feeds and content faster than a NYC editor can edit them.

That means that the AlwaysOn Network is a permanent location in our people's mesh - a decentralized collection of on-line tools, services and applications - all utilizing FOAF to import/export digital ID's between systems.

We're working on forming an industry consortium dedicated to making sure that this happens.  It's code-named the FOAFnet.

 


Can Friendster Type Social Networking
Make Money?


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Make Money?
02/15/2004 07:49 PM
Google launched Orkut, Lycos is dropping normal search for friend networking, and Friendster is popping up clones all over the place. ...

How to Make Money Selling Your Body to
Science While You're Still Alive


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Science While You're Still Alive
01/23/2004 02:20 PM
New Canoe University offers a one day course on ways to make money as a human test subject in medical trials, or selling your body after you die. This reminded me of a Loompanics book from a while back called Sell Yourself to Science that Jim Hogshire wrote, which got me to thinking about how Jim was in this incredible article from Harpers about extracting opium from poppies. Link (Thanks, Kevin!)

Pessimists Make More Money, Optimists
Still Optimistic On Outlook


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Still Optimistic On Outlook
02/16/2004 02:19 AM
Here's one for all of you pessimists out there. It turns out that pessimists tend to make more money gambling or investing in the stock market (is there a difference?). This isn't really that surprising, because the real story is that everyone loses money - it's just that the pessimists tend to limit their losses, while the optimists believe that they're about to turn things around. Still, it seems that some optimists quoted in the article (as is their nature) aren't ready to throw in the towel, while even the pessimists seem less than thrilled about their lot in life as winners at the gambling table. In the end, it seems that no one wins, except the skeptics who are neither optimists nor pessimists, but don't believe a damn thing.

"Right Wing News: 10 Ways To Make Money
Blogging"


"Right Wing News: 10 Ways To Make Money
Blogging"
02/10/2004 02:52 AM

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