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Copywriting goes Underground







Copywriting goes Underground

Copywriting goes Underground 06/22/2005 02:58 AM

The London Underground is home to some of the most interesting, weird and fun adverts, which have been tailored to the fact that they have huge posters that passengers are often looking at for minutes at a time while waiting. In Copywriting goes Underground, they challenged ad agencies to write an ad which had at least 50 words in it. Some are crap, but some are pretty innovative - check them out.




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Copywriting goes Underground

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One of the attendees of last week's Direct Marketing to Business show put on by the Direct Marketing Association has posted some helpful notes on e-mail, direct marketing, and copywriting tips that are worth reviewing if you do follow-up emails or newsletters to your clients and prospects.

In the article (here), Alexis Gutzman offers some great advice regarding not only the content of your message, but also the formatting.

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I am a very proud and loyal American. I support the principles of this country and would never do something that would put me under Uncle Sam's scrutiny. As a citizen I pay taxes to Uncle Sam so that my children and I sleep well at night knowing that the government is watching our backs and doing the things that keep us on top of the technology power curve. So I am not all sympathetic
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Everyone has seen the movies and heard the rumors about Area 51 and I am sure their are a lot of people that would give their eye teeth to visit the site. Uncle Sam has the area restricted for a reason and that is good enough for me. When someone is out there digging up sensors in my opinion that is bordering on treason. So I have no qualms when someone messes with federal property
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We all are entitled to our opinions and are responsible for our actions. You are free to do a lot of things but people need to realize their are consequences to actions such as this. [The Register]


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