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Part I: Intel as enemy







Part I: Intel as enemy

Part I: Intel as enemy 06/05/2005 11:20 PM

As Apple fans, we are no strangers to imitation. Whenever something new exits the doors of Cupertino’s laboratories, it’s only a matter of time — usually five or six months — until a similar looking but inferior product hits shelves, aimed at either Windows users or, in the case of the iPod, bargain-hunters. But this week's copycat of the Mac mini by AOpen is perhaps worst of all. It's been known for some time that an Intel-commissioned micro PC has been in the works since Apple unveiled its breakthrough $499 Mac at Macworld San Francisco in January. Intel seemed to make no secret of its attempts to derail whatever inroads the mini had made into its stranglehold on the market. So, the Mini PC was born. Or, rather, cloned. (Really. That’s what it's called.) But here's the funny part: "AOpen's R&D expertise has progressed from desktop platforms to small form factor platforms. Now AOpen takes a giant leap forward to develop consumer and ultra small form factor platforms," said Tony Yang, marketing director of Aopen, as quoted in the press release which called the Mini PC "revolutionary" and "blockbuster." So R&D (which stands for research and development, in case you didn’t already know) means taking an existing product and tailoring it for your own audience, with no significant improvements? Another square personal computer with a slot-loading drive and a small footprint is revolutionary? Breakthrough? Last December, perhaps. But there are a few things worth noting. For one, it's a square-half-inch smaller than the Mac mini, though AOpen doesn't plaster "world's smallest personal computer" on its site. Instead, it calls the Mini PC "the world’s smallest Intel PC platform," adding almost as an innocent afterthought, "but also smaller than a similar model on the market." A similar model? C'mon… Also, the Mini PC comes standard with Bluetooth and WiFi, and adds an S-Video and component video (YpbPr) connectors for easy HD setup. And, while it's not mentioned in the press release, I'm quite sure it will come with a keyboard and a mouse. But, surprisingly, Apple seems to have undercut AOpen on price: "The Pentium M and Windows XP are pretty expensive components. It would be hard to hit the Mac mini's $499 price point with that combo," said IDC analyst Roger Kay. So what's left? A higher-priced clone of the Mac mini with a tired operating system and a superiority complex? Who's going to buy it? Apparently, Vincent Cho, VP and GM of Solution Products Business Unit at AOpen knows. "(B)illions of Win-tel users in the world no longer have to tolerate the hassle of switching operating systems just to take advantage of the miniaturized and stylish personal computing devices." If people want to switch, they’re going to switch for reasons like stability and security. Sure, Apple's designs are breathtaking, but I don’t think there’s much of a market for people who are willing to pay more for a similar-looking miniature PC just because it runs Windows. Of course, I could be wrong, and we all could be closet Windows users just waiting for the right piece of hardware. Coming tomorrow: Intel as friend, or "I don't think the two — Mac mini and whatever Intel puts out — are really in the same market; that is, of course, unless Apple starts running OS X on x86 hardware."




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Part I: Intel as enemy

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