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Kraft Foods In The Spam Business?







Kraft Foods In The Spam Business?

Kraft Foods In The Spam Business? 04/18/2005 06:48 PM

One of the things that makes the spam business so sneaky is that many legitimate companies end up as spammers because they don't carefully check how their email marketing campaigns are done. That is, a well known consumer products company may hire an email marketing firm to run a campaign, and that firm farms the work out to an affiliate, and that affiliate passes it on to a spammer and so forth down the chain from "legitimate" to "pure spammer." It happens all the time, but the companies involved often aren't held accountable. That may be changing. An ISP is suing Kraft International Foods and its Gevalia Coffee subsidiary for spamming. The ISP created a one-time email address and used it to sign up for the Gevalia Coffee mailing list -- and then clicked the opt-out link in the email. Not only did that email address keep getting spam from Gevalia, but also from other, less reputable spammers. The email messages basically included all the usual spam tricks: "misleading sender names, falsified headers with fake IP addresses, omitted physical addresses and non-working reply addresses." Of course, one problem with suing Kraft is that CAN SPAM lets them wash their hands of the matter by passing the blame and saying they had no idea what their affiliates and email marketers did -- which seems to give absolutely the wrong incentive to companies. As long as they pass it off to someone and don't care about it, they're not liable for any spam sent in their name.




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