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The New York Times > Magazine > Our Ratings, Ourselves







The New York Times > Magazine >
Our Ratings, Ourselves

The New York Times > Magazine >
Our Ratings, Ourselves
04/13/2005 01:13 AM

Our Ratings, Ourselves €” How technology is about to radically change TV-audience monitoring €” and how that will transform advertising and, possibly, the very nature of television .. how we rate television programs now

nytimes.com/2005/04/10/magazine/10NIELSENS.html?ex=1270785600&en =e9248309f26f3432&ei=5090&partner=rssuserland
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