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Slate: Andrew Blum on "lifestyle center" shopping malls







Slate: Andrew Blum on "lifestyle center"
shopping malls

Slate: Andrew Blum on "lifestyle center"
shopping malls
04/06/2005 12:35 PM

Mark Frauenfelder: A Slate article called "The Mall Goes Undercover" by Andrew Blum explores shopping malls that are disguised to look like Jane Jacobs-approved mixed-use city blocks.

More incredibly, lifestyle centers do all the things that urban planners have promoted for years as ways of counteracting sprawl: squeeze more into less space, combine a mix of activities, and employ a fine-grained street grid to create a public realm—a "sidewalk ballet," in Jane Jacobs' alluring phrase. The irony is almost too perfect: Malls are now being designed to resemble the downtown commercial districts they replaced. What sweet vindication for urban sophisticates!

Not quite. Lifestyle centers are privately owned space, carefully insulated from the messiness of public life. Desert Ridge, for example, has a rigorous code of conduct, posted beneath its store directory. The list of forbidden activities includes "non-commercial expressive activity"—not to mention "excessive staring" and "taking photos, video or audio recording of any store, product, employee, customer or officer." "Photos of shopping party with shopping center décor, as a backdrop," however, are permitted.

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Slate: Andrew Blum on "lifestyle center" shopping malls

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