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TiVo, Comcast Replace Stale Ignored Ads With Fresh Ignored Ads







TiVo, Comcast Replace Stale Ignored Ads
With Fresh Ignored Ads

TiVo, Comcast Replace Stale Ignored Ads
With Fresh Ignored Ads
04/05/2005 05:40 PM

In the cat-and-mouse game of getting DVR owners to watch ads, you have to hand it TiVo and friends on one score: they're not afraid to try new things. You may recall from a couple years ago the sweeps takes gimmick tied to Lexus ads, and more recently they've been testing a program that will put pop-u p ads in your fast-forwarded ads. The latest twist is a joint development by TiVo and Comcast that will update your DVR's recordings with newer, more targeted ads. What's interesting here is not necessarily the impact on viewers -- negligible, at best, despite the inevitable protests of privacy advocates -- but rather TV's possible transformation to more Internet-like advertising concepts such as relevancy. More power to them, if they can pull it off.




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It is very important that TiVo has found a way to work with the nation's largest cable operator on a cooperative basis to develop a state-of-the-art TiVo Service, fully integrated with a cable set-top box, that will make TiVo available to millions of cable viewers.
As a TiVo subscriber and one of those loyal fans you hear so much about (or from, rather), I didn't want to believe the reports about TiVo's forthcoming demise. Rather, I grabbed onto whatever thread of sunshine I could, praying TiVo wouldn't fall asunder. Just like an old-time Nintendo fan, (which I also am) my blind loyalty has paid off, at least for now, and TiVo will live to see another day. Besides, I actually enjoy using TivoToGo.

Press Release [TiVo via ArsTech inca]


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Over on Dangerousmeta I saw a link to this Op-Ed by Daniel Henninger from the Wall Street Journal,Can Justice Scalia Solve the Riddles Of the Internet? Without profit even the digital world will break down. Having recently read the excellent profile of Justice Scalia in The New Yorker (which frustratingly doesn't appear to be online), I was curious to read the article. I was disappointed to discover it rehashed the same old fallacious arguments about people "stealing" music online, and worse, that it got mired in questions of morals. 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Why it's up to "the people" to solve a problem that's surely not theirs I don't know. Worse, the presumably pro free market writer Mr. Henninger, (who is the deputy editor of The Wall Street Journal's editorial page) threatens/encourages/suggests government intervention rather than identify the real source of the problem: the media companies themselves. Instead he hints that downloaders may just well be a bunch of Commie freeloaders! I would push this even further; it requires a moral or at least philosophical commitment to the legitimacy of profit. Absent that, there's no hope. If only Mr. Henninger, the RIAA, and those enamored of their old business models predicated on tangible media would stop litigating for the past, they would see there's a whole lot of hope out there. According to this Pew Internet & American Life Project March 2005 Data Memo (warning: pdf): Current file downloaders are now more likely to say they use online music services like iTunes than they are to report using p2p services. The percentage of music downloaders who have tried paid services has grown from 24% in 2004 to 43% in our most recent survey. There are two things happening with online file sharing: 1. It's the market's way of saying not that it doesn't see profit, per se, as legitimate but that the prices charged, for example, by BMG for Shakira's CD don't reflect its perceived value. 2. People are willing to pay when there's a means available for them to do so that embraces what's great about the digitization of media (easy access, portability, recommendations/sharing with friends and family, etc.). Just because large companies chose to ignore this technology rather than embrace it doesn't mean the market should as well. The market is actually working as it should, and consumer demand is driving the development of stores like iTunes. The people/market aren't wrong, it's the companies who'd rather litigate instead of catching up, or leading. What if big media companies -- instead of pouring millions into lawsuits like Metro-Goldwyn-Mayer v. Grokster -- invested money to: 1. Digitize all the content in their catalogues, and offer it for sale through iTunes or some other online music store of choice. During the 2003 Eldred v. Ashcroft case, the Supreme Court found that 98 percent of all copyrighted works are not commercially available. Digitize all that, and suddenly there's a whole lot more to sell. 2. Continued to explore and expand ancillary revenue streams from all the album extras like concerts and merchandise. I seem to recall from a New Yorker article that this is where a lot of the money comes from anyway, and a large amount isn't from CD sales. 3. 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Following up on yesterday's post about NBC's apparent attempts to b0rk potential TiVoers of the Friends finale, BoingBoing reader Douglas Clark says,
I am a loyal Tivo user and Tivo did send out a message alert to users about the Friends episode. It was more along the lines of "if you manually extend the time of a recording, you may miss the beginning of the friends final episode." I find that Tivo is pretty good about catching unusual start times and other wonky tricks the networks play. The previous comment about HUT and ratings was right on the money...
Link to previous BoingBoing post.

Tech maven Meg Hourihan adds, "Even weirder is that I got a message on my Tivo warning me that the finale of Friends would have abnormal times. The message warned that if I wasn't just using the automatic "start on time" and "end on time" settings (i.e. I manually set the start time as 8 PM) that I might miss some. What makes things weirder and worse is that Tivo still didn't record the whole show! I made sure my settings were what the message instructed, and happened to watch the show live. Tivo kicked in to record at 8:59 PM (which is what it listed the start time as) but stopped at 9:59! According to the time on my digital cable box, the program didn't end until 10:03 PM. So if I hadn't watched it live, I would have missed the last four minutes. Seems like a major screw-up on Tivo's part, especially after sending out that message!"

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Reuters is running a story about Intel that is chocked full of goo info, including information that their 'Manitoba' mobile chipset has finally found a customer in mmO2 Pic (the Manitoba came out two years ago, to little fanfare, let alone actual adoption by phone manufacturers). But the big news is that Intel will be working with Tivo to provide Tivo-to-Go functionality in future laptop chipsets, like their popular Centrino.

What that is, though, is unclear. Is it just a branding initiative? Tivo-to-Go already works on laptops (that's half the point), so will it be some sort of native support that makes it easier to move the Tivo content around? We don't know—the article is very vague—but at least Tivo is getting some name dropping love from a mega-vendor (considering it was unlikely they were going to get much help from Microsoft, considering they sell a competing product to Windows XP Media Center). (Thanks, Pat!)

UPDATE 1-Intel's cell communications chip finds a customer [Reuters]


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TiVo.com | TiVo Press Releases 01/09/2004 10:10 PM
bang for the buck .. extension .. TivoToGo

tivo.com/5.3.1.1.asp?article=196
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MP3 Request: "Tivo, My Tivo"


MP3 Request: "Tivo, My Tivo" 06/08/2004 09:07 AM

Does anyone have an MP3 of the song "Tivo, My Tivo" from the off-Broadway [hit | miss] The Gayest Straight Man Alive? Because I'd really like to hear it. Also, could someone explain what "surprisingly straight" means? Is that, like, no dicks at all? Not even your own? (Thanks, Peter, for the "tip.")
Read [NYTheatre]

Update: While I'm exploiting the good humor of our readers, do any of you 1) live in Canberra, Australia, and 2) take PayPal? I need to get a few cases of VB delivered to some game developers and am having a surprisingly hard time of it.


replace 2.22


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replace 2.23


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Text-Replace-0.05


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query-replace-by-example.el 1.1.0


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Grok Description matches for TiVo, Comcast Replace Stale Ignored Ads With Fresh Ignored Ads
GrokA matches for TiVo, Comcast Replace Stale Ignored Ads With Fresh Ignored Ads

A $1,700 subscription for free


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Free Wired Magazine Subscription


Free Wired Magazine Subscription 06/29/2004 08:49 AM

cover12_07.jpg imageI used to think these free magazine things were a scam, until we started getting, like, six copies of Seventeen a month. DiscountMags has a free year's subscription to Wired, if you're not already signed up. Sure, it'll have all the stories we've already covered, but you'll get them on shiny paper.
Read [DiscountMags via Slickdeals]


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Issues!
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Pioneer's DVR-A08XL DVD burner includes
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TiVo goes mobile with new free service


TiVo goes mobile with new free service 01/03/2005 09:54 AM
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Free TiVo for Bay Area Cable Subscribers


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TiVo will be giving away 40GB Series 2 units at its Alviso, California, offices tomorrow between 11 am and 1 pm to anyone who brings in their cable bill and a gift for charity. It's not exactly charity work, however, as its generally being taken as a snipe at Comcast, who was supposed to have a DVR solution available for people in the San Francisco area already, but have run into some snags in their deployment. Whatever, really—if it gets you a free TiVo, who cares if they're being fussy.

TiVo freebie has lump of coal for Comcast [CNet]


Validate on subscription?


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Mid-Market Favorite,
Study Claims

Microsoft to Broaden
Data Protection
Server Beta

Google to Introduce
Video Search

Podcasting explosion
New and Noteworthy:
Mac security: fact
and fiction; 'Mac or
PC, no longer a
problem'; more

Firefox JavaScript
security problem!

One terabyte hard
drive

Can't escape Time
Free to gripe
what is grok?