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Schwartz, the $1 warrior. But to what avail?







Schwartz, the $1 warrior. But to what
avail?

Schwartz, the $1 warrior. But to what
avail?
03/29/2005 11:45 PM

ZDNet Mar 30 2005 3:54AM GMT




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I say "Right On!" get Java to work!


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Supernova '05: "Perspective: Jonathan
Schwartz"
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Since yesterday morning I've been hanging around at Supernova and I've been taking some fairly intensive notes, but I've not yet had the opportunity to write any of it up. Over the next hour or so, I hope to put up some of my reactions from the last day and a half of the conference. I'm a little unclear as yet whether I'll be posting the full notes that I've been making for each part of the conference. I guess we'll see. They're not always of the most enormous value.

For people who don't know, the core idea behind Supernova and the concept of the conference i decentralisation and the effects of network. I guess the metaphor is of the aftermath of the exploded centre, where top-down governance and control gives up its power (by choice or by force) to the new many-to-many network where power and agency operates at the edges. The conference takes that fundamental concept and looks at its application across a whole range of different subject areas - from social software and personal publishing, search, telecoms, gaming, business, media as well as around meta-areas like how individuals deal with this radically different vision of the world. I think by necessity this creates a kind of weirdly diverse conference that attracts radically different types of people whose relationship to each other isn't always easy. So you've got the business people, the alpha geeks, the legislators, the military, the policy people and the academics talking about things from very different angles. Which means that any individual part of the audience is likely to be frustrated at some points, bored at other points and insanely fascinated for the rest of the time.

I'm going to start with a brief bit of coverage of a discussion between Jonathan Schwartz of Sun Microsystems and Kevin Werbach of Supernova. The two major areas of this discussion were really about about whether or not Web 2.0 was a reality (the answers to which were relatively anodyne) and a much more interesting discussion about future business communication with weblogs.

I kind of take my life in my hands a bit every time I go off on a discussion about weblogs after six years of writing this site, but sometimes it really does seem that there genuinely still more that can still be said around the edges. Here are a few really telling quotes (probably mistranscribed) from Schwartz that I noted down during his piece:

I've learned a lot of things. If you think about what a leader does, you're fundamentally a communicator. You have to be able to communicate to the marketplace to the people who report to you - there is no efficient way of doing that than using the network - using the internet. If you want to be a leader, I can't see you surviving without a blog. It's like being a leader without having e-mail or a mobile phone. You still find them very occasionally, but it's moving away. It's very rare.
Authenticity is absolutely paramount. Getting poeple to write your blogs is ridiculous. It's like hiring people to read your e-mail. You might be able to get away with it, but it's kind of like pushing a rock up a hill...

When I first heard Schwartz talking in these directions, I genuinely didn't know what I thought about it. In my experience weblogs inside organisations don't tend to be terribly interesting or useful and only a limited number of people participate with them. I was going ready to treat his comments with a similar scepticism (particularly given some of his earlier comments about authentication and the future of the web which were pretty banal), but he blew my suspions out of the water with some of his later comments. When challenged about whether he was only talking about communicating with the company internally or doing it in full view of the public, he said something really interesting.

For a start, he said that in the near future he wanted to start doing all his communications via his weblog. Then he moved on to addressing this internal / external dichotomy. He mentioned a particular case where particularly good employees had their names and photos put up on an intranet celebrating their achievements. Instead of this he suggested that it should be done completely in public. He said that some people had suggested that this might mean that the staff concerned would just be poached by other companies but he responded that good people would always be open for poaching. And here's the interesting bit - he said he had no interest in an internal weblog, that he wants it to be completely transparent and that while he was aware that this approach and celebrating his employees achievements in public might to his competitors knowing what he was doing, it also meant that their employees could see it too - and they can then use that to decide if he's a more attractive leader with better policies and a vetter vision of the future.

This is a view of the world that I really like - it doesn't limit your ability to have particular specific projects operating under the radar, but it's an acceptance that large-scale strategy and communications about your company as a whole is never secret. And rather than treating that as a weakness or as a problem, it turns and faces it directly. It let's people see the way you run your company and encourages people to question and interrogate it - creating a virtuous circle of improvement and self-awareness inside organisations that raises the whole level of the debate. For everything else you might say about Sun, this is a noble idealistic and inspiring aspiration. Very cool.

[You can read my very rough notes on this interview as it happened her e.]


Sun's Schwartz Ponders Blogging


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The president of Sun Microsystems says he is seriously considering maintaining his own blog to communicate with the public regarding Java, Sun and other issues.

is sun's schwartz going to be dooced for
his bl0g


is sun's schwartz going to be dooced for
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08/04/2004 01:20 AM
i wanna see if he becomes the highest profile person fired for a blog post

Pay for Sun's Schwartz jumps 56 percent


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Utility computing is the future, says
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Sun's Schwartz Snaps "Niagara" CPU Pic


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[pcf05] Mulcahy, Schwartz, Ward


[pcf05] Mulcahy, Schwartz, Ward 03/22/2005 03:37 PM
Steve Ward of IBM talks about its Chinese business. He says it's an international team with more women than men. [He also says he keeps a list of attendees at meetings and checks people off as they talk, which, although it's undoubtedly a good management technique, I find slightly creepy.] Anne Mulcahy (Xerox) talks about the partnership with Fuji. Jonathan Schwartz (Sun) talks about doing business in China. [I found little unexpected in their responses, so I zoned out. Sorry.] Esther asks what you do about corruption? Ward says that you make clear that your company has certain beliefs, and...

Jonathan Schwartz starts a bl0g


Jonathan Schwartz starts a bl0g 06/30/2004 05:48 PM
Jonathan Schwartz, the President and COO of Sun Microsystems, now has a weblog

I've known Jonathan for several years, and he's one of the smartest, most with-it executives in high-tech. All you need to know about him is that he was thrilled when I introduced him at Supernova last week as a "maverick." At the same time, he's totally focused on returning Sun to its former glory, and reinvigorating the IT sector along the way. We had a great conversation at the conference -- check out Heath Row's transcript.

I fully expect that the blog will reflect the man himself, not some PR scribe.

Sun's Schwartz bashes Microsoft


Sun's Schwartz bashes Microsoft 12/22/2003 02:05 AM
Sun Microsystem's Jonathan Schwartz, executive vice president of the company's software group, has criticized Microsoft for pulling the plug on products that had a JVM (Java virtual machine) deemed incompatible with Sun's. In an open letter on Sun's Web site, he said that Microsoft had lost sight of customer priorities.

"Microsoft's recent unilateral decision to discontinue support for Windows 98 and other products as of December 23, 2003 offers users a lesson, and an opportunity," Schwartz wrote. "It's a lesson in how a company with legendary market dominance can lose sight of customer priorities, and force an unnecessary transition onto a customer base already paralyzed with viruses and security breaches."

Sun's Schwartz on JDS, DRM, Auto-Update


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Full Spectrum Warrior (PC)


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A different kind of road warrior


A different kind of road warrior 04/21/2004 06:30 PM
The Game. It’s 4am. In the past twenty hours you've done everything you could ever have imagined-- been chased by black helicopters, climbed mountains, been scared out of your wits, broken the land-speed record for a mini-van, agonized over the inadequate size of your cranium, jumped for joy, and told your best friend off. Everything but sleep. You won't get to do that for at least another 8 hours. A combination of scavenger hunt, road rally and mental gymnastics, The Game sends six-person teams scurrying across the landscape in vans equipped with laptops and photocopiers, maps, bibles, walkie-talkies, GPS units, cryptographic cheat sheets and, variously, wetsuits, sledgehammers and blowtorches. Sound fun? Go for it!

Road Warrior Scramble


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Glenn Fleishman (~1300 words)

I spent five days in Austin last week at South by Southwest Interactive (SXSWi), the digital media and politics cousin to the music festival, which started the day I left town. I used Wi-Fi service in Seattle, Denver, and Austin airports along the way, as well as at my hotel and the SXSW venue, the Austin Convention Center.


Jonathan Schwartz Shows 32-Way
UltraSPARC Chip


Jonathan Schwartz Shows 32-Way
UltraSPARC Chip
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Grok Description matches for Schwartz, the $1 warrior. But to what avail?
GrokA matches for Schwartz, the $1 warrior. But to what avail?

Schwartz, the $1 warrior. But to what avail?

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