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Google Acquires Web Analytics Firm Urchin







Google Acquires Web Analytics Firm
Urchin

Google Acquires Web Analytics Firm
Urchin
03/29/2005 11:45 PM

Search Engine Lowdown Mar 30 2005 4:02AM GMT




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Google Acquires Web Analytics Firm Urchin

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Google Acquires Urchin 03/29/2005 02:14 AM
Press release: Google Agrees to Acquire Urchin Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet. Six days ago I received this anonymous tip (edited for grammar and anonymity): In a meeting with a banker last week, he went on and on about how he is seling Urchin, Inc. to Google in March or April. He trusts me and Google does not want the news out. Isn't Google a public company? So why would Google buy Urchin and want to keep it quiet? Thoughts? I try to avoid rumors, but I guess I should have posted that....

Google Acquires Urchin Software


Google Acquires Urchin Software 03/29/2005 02:05 AM
Google agreed to acquire the Urchin Software Corporation, which makes software to help companies analyze the traffic at their Web sites.

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"MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company."

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Google announced late Monday it will acquire Urchin Software, a developer of analytic solutions for Web sites. Urchin produces tools to track the performance of marketing, examine the user experience and optimize content. Google intends to offer the tools to Web site owners and marketers.
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Google Acquires Web Analytics Firm Urchin

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