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More on the Warwick Blogs marketing...







More on the Warwick Blogs marketing...

More on the Warwick Blogs marketing... 03/28/2005 10:59 PM

After talking about the awesome publicity surround the Warwick Blogs project the other day, John Dale sent me a link to the full design treatments. There's some stunning stuff in there. As I said the other day, I think it's the best block of publicity that I've ever seen around weblogs - it gets across the concept, the aspiration, the aesthetic. Very very classy. Here are a few samples to get you in the mood:

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more background on marketing through
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more background on marketing through
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Spiderman 2 marketing driven by bl0gs


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The Power of Corporate Blogs and RSS - A
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Search Engine Marketing, Optimization,
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house of warwick : house of warwick


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Attn: Buyers of MAILING LISTs - MORTGAGE
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Boston.com / News / Blogs / David
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Internal Blogs: So, Are They Different
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Dennis Hamilton shares his experience with launching a blog behind the corporate firewall, and suggests parameters that focus on content value to ensure its successful implementation. This is an feature article appearing in the March edition of Sabrina I. Pacifici's LLRX.com.

Reading bl0gs, writing bl0gs


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Blogs of War


Blogs of War 03/20/2003 04:20 PM
16) Blogs Of War

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Are bl0gs just?


Are bl0gs just? 01/08/2004 08:04 PM

Lou Marinoff described one definition of Justice as "doing the right thing at the right time." He continued by explaining that it means you have to define "right thing".

There are at least eleven ways of being right.
  1. deontology - rules tell us what is right and wrong
  2. teleology - The end justifies (or sanctifies) the means
  3. virtue ethics - goodness comes from virtues, which are like habits
  4. humanistic existentialism - what we choose to do determines what we value
  5. nihilistic existentialism - "God is dead." And we killed him. So all moral bets are off
  6. analytic ethics - "Goodness" cannot be defined or analyzed
  7. correlative ethics - every right entails an obligation, and vice-versa
  8. sociobiology - ideas of "right" and "wrong" are motivated by our genes
  9. feminist ethics - women have different moral priorities: e.g. ethics of caring
  10. legal moralism - if it's legal, it's ethical
  11. meta-ethical relativism - each situation has its own unique ethical dimension

Aeons ago, Clay asserted that power-laws existed in blogs and that it was in-equal but fair. Maybe he is basically being a deontologists with a bit of legal moralism thrown in. The rules are fair so it's OK. Marko (a philosopher among other things) asks the question, "So the interesting question this raises is: What are the principles if satisfied that would show the blogging world to be a just institutional structure? And the meta-level question: How would we justify these principles to each other?" I know that Marko is an expert on "justice" and my simple explanation above is far to simple, but this dialog about whether blogs are fair, good or just forces us to examine what we mean by fair, right and just. I think that in order for us to justify these principles, we might need to define Virtue. (Since defining "right" is so difficult.) According to Lou:

Aristotle said that Virtue is the Golden Mean between two extremes. It was all about balance. "Rational" comes from "ratio". The idea was to triangulate from two extremes of vice. For example, Courage is the mean between cowardice and rashness.
I know Dave Winer likes the word "triangulation" and the blogs are good at that. Is it possible that blogs can help us get out of the echo chamber and achieve the Aristotelian Virtue of the Golden Mean? (I know many people disagree with this, but I continue to believe as I argued in my Emergent Democracy paper that this is possible.) da nah expresses her opinion that blogs are not an equalizing technology and that it is the a technology for the privileged. To her, fair (and probably just) isn't about having rules that are difficult to game, but rather about being available and designed to promote equality. She is probably more of a teleologist with a bit of correlative ethics and feminism thrown in. (Sorry, just playing with the labels a bit. Don't mind me.)

To finally tie it into the discussion about technological determinism vs social constructivism, I think we need to be aware that we have an active effect on how the architecture of this technology evolves. I don't think we can yet "show the blogging world to be a just institutional structure", but rather we can try to determine what is just and strive to make the blogging world into something we feel is just. This requires us to dive into some of the questions that even Aristotle didn't answer. What is right? What is just? Hopefully the tools themselves will help guide this discussion, but rather than be nihilistic or deterministic, I think we should be actively involved in a dialog that best represents a consensus of our views. In order for this to be just, we must try be as inclusive as possible of everyone and on this I agree with danah. The tool is not yet inclusive. I think that blogs are right in many ways, but are far from right in many others. How can we try to make blogs as right and just as possible. I think that this is the question that faces us today.


how UK MPs could be using bl0gs


how UK MPs could be using bl0gs 08/04/2004 01:20 AM
a few of them are already, but not enough

MP3 bl0gs


MP3 bl0gs 05/28/2004 02:06 PM
Forget file sharing, MP3 blogs are all the rage [...]we have unashamed folks who are not afraid to provide you with a daily song that...

"[more bl0gs]"


"[more bl0gs]" 02/19/2004 06:44 AM

Little red bl0gs


Little red bl0gs 06/04/2004 08:56 AM
On the 15th anniversary of the Tiananmen crackdown, blogs are booming in China. But are they making any difference?

"Blogs"


"Blogs" 04/03/2005 10:12 PM

A Lot of Blogs


A Lot of Blogs 07/07/2004 09:54 AM

As of yesterday, Technorati was tracking more than 3 million weblogs. Dave Sifry explains.< p>

MSN Blogs


MSN Blogs 08/09/2004 04:53 PM
Phil Ringnalda: Sam will be delighted to know that they validate out of the box. Charles will be delighted to know that they include both Last-Modified and Etag headers, and apoplectic over the way that when presented with the proper If-Modified-Since and If-None-Match headers to reply to a request with a 304 Not Modified, they instead return a 200, with the exact same Last-Modified and Etag headers, and the exact same content. I would share Charles's concern.  On the plus side, I'm pleased to see utf-8 used consistently throughout (in both the content and the HTTP headers, and in both the html and feed).  I'm also delighted to see feed autodiscovery being used. If you have an aggregator, or are running one of those popular planet* type of sites where you republish a combination of the feeds of others, then you really should make sure that you pass these aggregator tests.

bl0gs.sun.com


bl0gs.sun.com 06/06/2004 06:48 PM
It’s been running for some time, and it’s stable enough now to talk about in public: blogs.sun.com is a space that anyone at Sun can use to write about whatever they want. The people there now are early adopters; there’s an internal email going out to the whole company Monday officially reinforcing that blogging policy, encouraging everyone to write, and pointing them at blogs.sun.com. Herewith a few remarks on the setup and process...
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