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The Builders of Basecamp







The Builders of Basecamp

The Builders of Basecamp 03/17/2005 03:38 AM

O'Reilly Network interviews Jason Fried of 37signals: “We built Basecamp because we needed it. I’m a big believer in investing in what you know and what you need. We invested our time, energy, and focus into building a product that we knew we needed to run our own business. When you build what you know, and when you use what you build, you’ve got a head start on delivering a breakout product.”




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The Builders of Basecamp

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Component builders and solution builders


Component builders and solution builders 03/06/2004 01:57 AM
Despite lots of second-guessing, there is no consensus that the CLR is inherently unfriendly to dynamic languages. The JVM didn't bend over backwards for such languages either, and yet Jython is a great success thanks to the heroic efforts of its inventor, Jim Hugunin. Now Hugunin has turned his attention to .NET, and reports promising results with a prototype Python implementation for .NET called IronPython.

Such projects always seem to spring from an inspired individual or small team. In fact, Microsoft has such a team. It created JScript.NET, the most dynamic of Microsoft's .NET languages. But JScript.NET is the unloved stepsister of C# and VB.NET.

Dynamic languages are rooted in a culture that is simply not indigenous to Redmond. That may change, but for the time being, the future of dynamic languages in .NET lies with non-Microsoft innovators. [Full story at InfoWorld.com]
The day this story posted, Larry O'Brien pointed me to Jim Waldo's essay, To type or not to type, which says in part:

When we argue over whether or not a programming language should have types, we are not discussing a matter of fact. Instead, we are participating in what [linguistic philosopher John L.] Austin would call confessional language; what we are really doing is saying something about ourselves. ...

Basecamp


Basecamp 02/13/2004 01:24 PM

Basecamp: Web-based Project Management...: I got a private invite to this, and I signed up for the free, single-project package. It seems solid. The interface is very clean and intuitive.

Basecamp is a simple, hosted web-based service that lets you manage projects and quickly create client/project extranets. It lets you and your clients (or just you and your own internal team) keep your conversations, ideas, schedules, to-do lists, and more in one password-protected central location.

I would rap it for being being too simple, but what I've learned about collaboration apps is that their success is 10% based on functionality and 90% based on the enthusiasm and flexibility of the participants.

Even a simple wiki or weblog can be a phenomenal project management tool if the team members are enthused about the project. However, even the single greatest project management in the world won't work if no one cares.

Face it: Microsoft Exchange has enough project management tools in the default install for 99% of your projects. It's just very easy to blame project failures on the lack of tools.

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Basecamp and Ruby


Basecamp and Ruby 06/25/2004 09:55 PM

Rails: So what was the biggest shock of the Basecamp seminar? Finding out that it was written in Ruby. Yeah, that's right — that Japanese language that you thought no one was using. They've apparently put together a Web development framework for it which they're releasing to open-source.

Rails is a soon-to-be-released web application framework for Ruby. It's built upon well-understood patterns for web development, which should make the seasoned web developer feel right at home and the newcomer welcome.

The programmer guy had nothing but good things to say about it. He claimed he was more productive with it in one week than he was with PHP after five years.

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"Basecamp review"


"Basecamp review" 08/22/2004 07:54 AM

The Building of Basecamp


The Building of Basecamp 06/16/2004 01:08 PM

The Building of Basecamp: A 1-day workshop on the building of a real-world web-based application: Joe and I are heading to Chicago to attend this workshop next week. We'll report on it after the fact and tell you how it went.

Immerse yourself in the hectic process of concepting, designing, developing, marketing, supporting, and maintaining a web-app used by thousands of people worldwide. [...]

We'll take you behind the scenes of the development of Basecamp, our popular web-based project management tool.

We've talked about Basecamp a bit here and here .

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"Basecamp Established"


"Basecamp Established" 04/03/2005 10:12 PM

a first peek at basecamp


a first peek at basecamp 01/08/2004 08:11 PM
it's already the best project management UI i've ever seen, not so egregiously overbuilt as other apps

Fear, Distrust, and Basecamp


Fear, Distrust, and Basecamp 02/05/2005 09:16 PM

Open and honest communication: Interesting comments from the creators of Basecamp on their users' tendency to try to hide things from others.

One of the things that has surprised me most when talking with customers who use Basecamp is how many people work in a culture of fear, deception, and distrust.

[...] One of the top requests as of late is for a company to be able to hide contractors from their clients. They don't want their clients to know that third party contractors are working on their projects. Anyway you look at that, someone isn't getting the whole truth. It puzzles me.

I trust no one, and I thrive on conflict.


"The Building of Basecamp" Review


"The Building of Basecamp" Review 06/29/2004 03:48 PM

I've been putting off posting about The Building of Basecamp because I was trying to get my hands on a picture. Neither Joe nor I thought to bring a camera, and the workshop was the first thing we did in Chicago, before Joe bought a disposable to shoot thi s great panaroma from the top of the Sears Tower.

Anyway, I can't find a decent picture, so here goes —

The biggest thing I pulled out of the workshop is that you don't have to follow all "the rules" to make something great. When you think about companies delivering services over the Web, you think about...org charts, support staff, call centers, requirements documents, functional specifications, etc.

37 Signals will blow this perception apart pretty quickly. There are just three guys: Jason, Matt, and Ryan. That's it. They don't even have a full-time programmer. David works for them part-time. From Denmark.

They don't have bug tracking, or trouble ticketing. They have two folders in AppleMail: "fixed," "not fixed." Jason spends a couple hours a day answering support emails.

Most of all, these guys are laid back. Not to the point of irresponsibility, but to the point where it's obvious they can maintain a creative groove amidst the ridiculous grind of supporting software. They talk about Basecamp as if they know they've already done something wonderful (and they have — if you don't believe me, believe these people), and everything from here on out is just gravy.

They built Basecamp the way they wanted to. All of you guys stuck in the corporate software trenches, can you imagine that — building software the way you think it should be built, without stupid restrictions? Can you imagine turning out something that was less a product of the corporate machine, and more a...craft, that you put together with pride like the prototypical old artisan in some rural town?

As you can tell, it's been a while for me.

The bottom line is that they built what they wanted to in the way they wanted to. They didn't get hung up on logistial or technical hurdles — they just kept working towards a goal as if it was completely reasonable and normal for three guys in a shared office with no programmer to build something like this. Thank goodness no one told them they were being ridiculous.

Which brings us to the workshop. It was packed with good information. So much so, that I wish it had been a bit longer. A day-and-a half would have been good, but I think we were displacing some workers from the company they office-share with, so we ran from 10 a.m. to about 6 p.m. and glossed over some stuff towards the end.

They divided the day up into sessions: Marketing, Programming, User Interface Design, etc. They spoke for a while, then presented some FAQs on that subject, then opened it up for questions. The four of them (three guys from 37 Signals, plus the programmer who flew in from Denmark) handled it as a panel discussion.

They got high marks on the presentation (done in Keynote, no less). They were very Larry Lessig-ish, in that each slide was just a sentence or two and they spoke from there. No reading of bullet points, thank goodness.

Questions were plentiful. The audience was thick with geeks (only one woman, interestingly), and they didn't hold back. Most of the questions were very intelligent, as were the answers, though sometimes the questioner was asking something expecting a very pat answer, when the truth was a little more nebulous.

Here's a sampling of some of the topics they covered. I'm just scratching the surface here, as there's too much to cover and I don't want to steal their thunder for the next time they offer this:

  • Start everything with the screen design. The screen IS the application. The screen drives the functionality, not the other way around. The screen design is the requirements document. (I know, I know — the hair on the back of your neck just stood on end...)
  • Get something built quickly. Iterate, iterate, iterate. Release early and often. Plan a major feature upgrade within 30 days of release.
  • When designing a screen, find the epicenter — the main section of the screen where the user's eye will be drawn first. Design that and work outwards.
  • Be honest with pricing. Clearly display the price, and avoid any hidden fees.
  • Avoid preferences. Preferences can be cop-outs to tough problems. Whenever you have the user set a preference, you're having them make a decision (Joel Spolsky's book is big on this too). It's more challenging to come up with a solution, and mandate it. As a result, Basecamp requires something like four fields to be completed and it's ready to go.

You get the idea — there was enough of this that Joe filled up a dozen pages in a legal pad.

One of the more valulable bits was at the end when the showed us their mistakes. They had a half-dozen dead ends and time wasters that they fessed up to, including what they called a "billing fiasco" into which they sunk a dozen hours of work without checking with their merchant processor as to the validity of what they were planning to do. It turned out the processor wouldn't let them do it, and they lost a dozen hours of the programming as a result.

Any complaints? A few:

  • The chairs sucked. I'm 6'4", 280 lbs. and that chair was so small it damn-near gave me a wedgie. And no tables — just rows of geeks trying to balance laptops on their...well, laps. Early on, I found a table in the back with a more comfortable seat.
  • It was hot in the room. Forty people in one room will do that, and I kept wanting to crack a window.
  • While they presented frequently asked questions that they had hyped in the promotional materials, they didn't always answer them soundly. But, in retrospect, I don't know what I expected. For instance, when it came t which platform to program in, I guess I was expecting a sound answer — do it in this platform. Looking back, this was just an unrealisitic expectation. What they did was tell us what they did and why, which is really all you can ask for.
  • Again, the workshop was a bit too short. If it had been another half day, the attendees would have come back on the second day with so many questions that occured to them overnight. I thought up a dozen on the plane ride home.
  • It was hard to hear from the back. They did it sans sound equipment, which is fine, but the Metro train went by the window just to my right about once every 10 minutes. I should have said something.

But I'm nit-picking now. None of this detracted from what was otherwise a great presentation.

Finally, this discussion wouldn't be complete without talking about the office: very cool for a hick from South Dakota. All painted brick, open spaces, and hardwood floors. The prototypical "loft" office space. The trendiness of it all was a little over-whelming.

(Joe made a very astute comment when one of them started talking about business mistakes of the past. He said, "I find it ironic that he's talking about the evils of the dot-com era while he's standing in front of a foosball table...")

37 Signals and their office mates are big, big Mac users. I didn't see a single PC, and theatre displays were the norm. They had gorgeous equipment lying around everywhere. It goes without saying that they had an open wi-fi node running.

There was one bathroom, which meant there was a line, but it was worth it when you got inside. The walls were lined with chalkboards. The topic of the discussion was "Rejected Names for Basecamp." Additionally, several people had written backwards on the board behind the mirror so you could read it normally in the reflection. Clever, no?

Lunch, incidentally, was fantastic. I had a turkey and avocado sandwich on a hard roll that about made me cry. (And you wonder why I was too big for the chairs...)

All in all, an excellent seminar on two levels: (1) the actual information presented, and (2) the vibe you got from 37 Signals in general. I came away with a very, "if they can do it, so can we" attitude which will perhaps be the biggest benefit of all in the next few months.

Something is coming from Sling & Rock. Stay tuned.

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Basecamp: project-management web-app
from 37Signals


Basecamp: project-management web-app
from 37Signals
04/28/2004 10:20 AM

37Signals, a fantastic web-dev company, has produced a new project-management app called Basecamp that looks like a winner. Not only is it extremely pretty and easy-to-follow -- I'd expect no less from the usability wonks at 37Signals -- but it's also open: information flows out of the app as RSS and can be bulk-exported in XML, so none of your precious project-management material becomes a lever to lock you into paying the (surprisingly reasonable) monthly rates.

Also nice: the option for iChatAV-based support, and 30 day free trials.

Finally, there's a fit and finish here that makes it feel like something much more stable than a just-launched product, for example, Basecamp can be skinned to look like your internal website and you can reference it with custom URLs that don't contain any hint that your project is being hosted anywhere but your own site: as the marketing bumpf points out, this is the kind of thing that can give you appearance of really intimidating savviness to your clients. Link (Thanks, Jason!)

Basecamp project management service
launched


Basecamp project management service
launched
02/10/2004 03:00 AM
The design and usability gurus at 37 Signals have announced the availability of Basecamp, a hosted, Web-based service that helps you manage projects and quickly create client/project extranets...

Hero Builders.com


Hero Builders.com 12/17/2003 07:15 AM
Amusing and somewhat disturbing all at the same time .. Okay, I find this really hilarous .. Action heroes for modern times .. truly tasteless dot com .. bearded Saddam dolls .. these action figures .. als Puppen erwerben .. make an honest buck .. rest

herobuilders.com
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Builders in a Strange Land


Builders in a Strange Land 06/18/2004 04:58 AM
The first settlers on Mars probably won't be dragging building materials to their new home, so people are planning to make buildings from what's already on the surface. By Mark Baard.

Self-Esteem Builders for $500, Alex


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From the just when I started feeling good about myself department: So my plane home to San Francisco is delayed for two hours and I manage to get on an earlier flight as a standby passenger. It's only after I've...

Chip builders go unleaded


Chip builders go unleaded 04/21/2004 10:15 AM
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How to create a user style sheet, or:
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How to create a user style sheet, or:
How to remove the Basecamp ad in Ta-da
lists
03/14/2005 06:08 PM
User style sheets are powerful tools for changing the way that browsers display web pages. Here's a short tutorial on how to create them along with a very simple example.

Information Builders to help measure the
enterprise


Information Builders to help measure the
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Information Builders today unveiled its WebFocus Performance Management Framework, a set of tools that it said will enable score-carding through the enterprise.

Information Builders Shows the iWay


Information Builders Shows the iWay 06/01/2004 02:04 PM
Information Builders Inc. held its Summit User Conference here last week, making several announcements, including a disclosure that its iWay Software subsidiary is forging a deal with Sun Microsystems Inc.

Information Builders joins BPM fray


Information Builders joins BPM fray 05/27/2004 08:00 AM
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Lighting Systems: Illuminating New
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Information Builders CEO Talks on Making
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Information Builders CEO Talks on Making
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05/31/2004 08:35 AM
Gerald Cohen, CEO of business intelligence software maker Information Builders, sizes up the state of the industry.

Book that explains Palm OS Handheld uses
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Mammoth found by Los Angeles builders
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Mammoth found by Los Angeles builders
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Reuters - Construction crews in a town near Los Angeles have uncovered the fossilized skeleton of a mammoth, with tusks, believed to between 400,000 and 1.4 million years old, a paleontologist says.

Mammoth, Tusks Found by Builders
(Reuters)


Mammoth, Tusks Found by Builders
(Reuters)
04/11/2005 07:53 AM
Reuters - Construction crews in a town near Los Angeles have uncovered the fossilized skeleton of a mammoth, with tusks, believed to between 400,000 and 1.4 million years old, a paleontologist said on Friday.

Project Management: Bringing Builders
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Microsoft To Roll Out Windows Media
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Microsoft Expands Media Center Business
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Microsoft Expands Media Center Business
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“In August, Microsoft will dramatically expand the reach of its Windows XP Media Center Edition software by providing it to custom PC system builders for use in so-called white box PCs.”Excellent! That means I should be able to get it from a reseller for my own homebuilt system.

Information Builders CEO Talks on Making
Connections (Ziff Davis)


Information Builders CEO Talks on Making
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