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Social Network Bubble Officially Burst







Social Network Bubble Officially Burst

Social Network Bubble Officially Burst 03/17/2005 03:26 AM

It was just about a year ago that it seemed like the social networking craze had reached the height of its frenzy when Barry Diller stepped in to buy ZeroDegrees. Just one year later, very few people are talking about social networking any more. Friendster has more or less disappeared from the news and (as if to prove social networking is long gone as something worthy of buzz), Yahoo has final ly jumped into the game. So, it seems fitting that Barry Diller is now looking to dump ZeroDegrees, after the me-too social networking site pretty much went nowhere at all. Once again, it's looking like social networking was a bubble where those involved got confused about the difference between investm ent and revenue.




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anti-social network


anti-social network 05/26/2004 04:45 PM

I've always considered LinkedIn as a sort of grown-up version of Friendster. Instead of Friendster focused on trying to get everyone laid, Linkedin seems to focus on more corporate pursuits, like getting jobs, making connections related to business, and generally growing your corporate network. I haven't done much with my account there, and I've only seen maybe one instance of someone using me to connect to someone I've worked with to discuss a new technology they developed.

What I have seen happen more often is that Linkedin is used as an introduction service. Every few weeks I'll get an email saying "Alice Smith would like to talk to John Doe, who you are two degrees from, click here to accept" and wonder why the first and last person didn't just email directly. Today someone four people away from me sent an innocous question that I would have answered over email in a second. It probably took a few days, and everyone in the chain that hadn't heard of the original question asker or the intended recipient had to go along with it.

I know a lot of people say "email is broken" but is it so far gone that people have to climb the corporate ladder just to drop a stranger a note? If we must use systems like this, isn't there a way to make it less of a hassle?


What Does a Connection Mean in a Social
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What Does a Connection Mean in a Social
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08/03/2004 02:58 PM

Peter Caupta IV has a lot to say about bi and uni directional relationships.

BTW I hereby nominate Peter to help create the OpenEvents movement.

Email is Dead. IM is the future. RSS is the future. Social Networks are Useless.

I've been hearing all these predictions and statements. And they are certainly not that far off. These new(ish) technologies are certainly going through their growing pains, but they will certainly challenge the old(ish) ones.

Scott Allen points us to Tim O'Reilly's statement: "all the social software services are a hack because we haven't really reinvented the address book."

The article about O'Reilly's presentation goes on to say:



Tim showed screen shots from a Microsoft Research project that could answer questions such as who you communicate with around this particular topic. The question that follows is how we build tools for creating networks and managing our contacts. These tools could end up as part of Outlook and proprietary software, or they could become a connection between Orkut and GMail. "We have to Napsterize the address book and the calendar so that we own the data about our social network but we are able to query our friends about who they know.

I agree with the vision. But, I am hoping to bring the conversation down a few hundred feet and talk some specifics about issues:

Firstly, distributed event listings and calendars are becoming the norm:

Marc Canter pointed me to RSSCalendar.com today. We've relaunched WhizSpark with crazy-mad-sortable-wicked-searc hable-republishable event rss listings. Upcoming.org has been around for awhile doing similar stuff. SocialWeb.net, although local (and not using xml), has been publishing event listings on other sites for years. Even eVite /IAC iswaking up to the fact that they can't control the event listings of the world (Holding breath on that one!).

So, I don't think distributed and sharable event and schedules are that far off.

But, distributed social networks?

I think there are some issues re: FOAF that need to be addressed, b4 social networks will integrate it in a meaningful way. And when I say meaningful: anything more than allowing them to import profile data and upload connections to be invited.

I've posted some questions up on the FOAF wiki regarding these issues and haven't gotten any answers. [SORRY: See my answers below - Marc]

So, here they are again in statement and question form.

Most social networks (friendster, ryze, linkedin, IM) create bi-directional connections. This is ideal for creating many connections quickly, because both people have incentives to create the connections. The incentive is that they can collaborate. Depending on the network, the collaboration can take a different form. However, for marketing relationships or "fan/nod" relationships, this isn't ideal. To make an analogy to political ideaologies: if you ascribe to socialism and think that all people are created equal and should be treated equally, bi-directional connections are ideal. But, unfortunately (of fortunately), each of us performs differently and each of us has a different status in society. So, this is where these social networks break down. Since, connections between people are not equal, the incentive for "high" status people to join and use these social networks wanes as more people join and abuse the service.

Orkut is an extreme example of where this "jamming equality into unequal relationships" is highlighted. By forcing people to receive an invitation, there are a million requests for invitation that go out to the members. You thought receiving Friendster invitations got annoying, try receiving 150 please invite me messages to orkut. That is how many I have received in the last month.

LinkedIn is an example of where this type of connection really works. The system is designed to screen people b4 passing along messages or information requests. And ultimately, the goal of the users is to collaborate with people. Since Rupert Murdoch probably doesn't want to collaborate with the street vendor selling newspapers, this system works for this purpose. The business people that use linkedin don't just pass out bi-directional connections on a whim, which prevents people from wasting time with requests that don't deliver value to both parties. Bi-directional connections are suited well for finding and forming mutually beneficial business relationships.

Another type of prevalent connection is outbound uni-directional. Examples of this are address books, FOAF, evite & blogrolls. The connection is defined by one person (the sender) and no approval by the receiver is necessary. This is ideal when people want to show their appreciation and respect. Blogrolls, using this type of connection and are what created the infamous A-List of bloggers. (I read 280 blogs and have a link on my blog for each. However, only somewhere between 5 and 10 people have me in their blogroll.)

Outbound uni-directional connections are what allowed evite and hotmail to grow quickly, back in the day. And if we couldn't store our addresses in an address book, think how difficult it would be to use email.

However, this type of freedom to message who-ever we want, can result in unwanted communications. Since a spammer doesn't need permission to send email to an account, they use outbound uni-directional connections to send their shit. Interestingly, the solution that many people are using for spam-blocking is whitelisting, which is in effect, making email connections: bi-directional connections.

The last type of connection is inbound uni-directional. This type of connection is defined by the receiver and approval is either inherent or optional from the sender. Permission email marketing or double-opt-in marketing is the prime example of this. The marketer advertises a list and the receiver signs up and confirms that it is their address. There isn't really an equivalent of this in Instant Messaging in the US, but in Europe (I believe) permission IM marketing is fairly common.

Plaxo also uses inbound uni-directional connections. For example, I have sent my plaxo card to Bill Clinton, but he hasn't returned the favor. So, I gave him permission to message me, but I don't have permission to message him. I've signed up for eMarketer's mailing list, but if I try to reply, the message bounces. I give permission. And don't get it back. I receive emails, but can't respond.

In this "connection framework", does the fact that friendster uses bi-directional connections make it obvious that fakesters will never have a purpose? Whether they were real, created by a member, or created by Friendster themselves, there were many accounts of celebrities on Friendster. But, the whole concept is pretty ridicilous. Imagine if Britney Spears was forced to use bi-directional connections to communicate? How could she possibly use bi-directional connections to communicate with people like this? The only social network that a celebrity could join and use would be one that used inbond uni-directional connections, because the celebrity can allow people to subscribe to them; to be a fan; without being a fan back. The same logic applies to any media company. A media company cannott possibly listen to all of its listeners.

Here comes the commercial: My Company, WhizSpark, has also built a social network which relies on inbound uni-directional connections (see mailing lists). (We relaunched the site last week and would love feedback, btw.) We've designed the system for the promotion of events. Whereas evite uses outbound uni-directional links to get-people-together at mostly non-comercial events and generates revenue from online ads, and upcoming.org requires bi-directional connections to share free event listsings, WhizSpark was designed around the purpose of promoting events where the promoter/planner makes money(or the event is a marketing expense). In this scenario, getting permission to market-to is necessary, and thus, we use inbound uni-directional connections.


So, to start addressing Tim O'Reilly's statement about how noone has reinvented the address book yet, I think we need to keep in mind all of the types of connections that are required by different people. In this "connection framework", It is easier to conceptualize what features of different communication and collaboration technologies/applications (IM, RSS, email, social networks, FOAF) will make sense for what purposes. Then, maybe our blog discussions can progress beyond what technology will win and what technology is the best. I know football is exciting and our politics have certainly regressed to two sides fighting it out like it is the super bowl. But in technology, there are certainly still some gray areas left. Right?

Here's my response to Peter's request and quesions on the FOAFnet.org Wiki.....

Hey Peter - sorry for not catching this earlier.

Here's some answers for you and I'll cc: them on my blog (in response to your EXCELLENT, brilliant post....)

The notion of bi-directional relationships can easily be represented in FOAF by defining new kinds of relationships. In our PeopleAggregator product we have 7 kinds of relationships, Tony Perkin's AlwaysOn Network also has several types of relationships.

But no one else supports those new relationship types. It's the agreement between systems that you're asking for.....

Ideally everything would happen imediately - but I want you to take a phased in approach to this.

Each specific type of relationship can be kept track of in a FOAF file. That's clear. We just have to agree upon WHAT exactly is the schema and related APIs to the functionality your request.

We here - are ALL looking forward to the day when more complex, granular, ineffected, relevant relationships can be standardized and exchanged, shared, hidden and every other way you can think of interacting between people.

But the goal of the FOAFnet - first things first - is to exhibit some sort of inter-company agreement to exchange compatible idenitity records. Just getting that to happen is our biggest hurdle. Once that mechanism has been worked out we plan on flowing all sorts of additional information through FOAF. Including what you're requesting.

So what I'd like you to do is to take it upon yourself to help us map out our roadmap. This issue of starting too slow, not biting off enough, crippling FOAFs potential has come up again and again.

And our answer has always been "baby steps before running". We're all experienced at trying to get one of these things working - and we all know what happens when you try and bite off too much.

So PLEASE put onto the roadmap page - the specific tiered step by step manner we ALL can utilize to get us from simple import/export - to the semantic web.

I'd love to talk to you on the phone about this - but for now - there's also the issue of MERGING FOAF files, updating or hot-linking FOAF files and let's not forget all those triple-like rdf vocabs that we left behind - either!

So if you could at least map out an evolution of relevant relationship types - and look at Ed Vitiello's relationship schema - that would be coolio.

Thanks!


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Former Visio Execs to develop Social Networking for Longhorn

I read in Microsoft Watch that several former Visio/Microsoft execs

"have banded together to form a new company that is developing social-networking software and Web services that will build on top of .Net and Microsoft's forthcoming Longhorn Windows operating system.

The new venture, The Graw Group, officially launched in October 2003. The principals behind Graw include Jeremy Jaech and Ted Johnson, the co-founders of Visio."

I did a short stint consulting to Visio back in 1998 or 1997, and spoke at two of their conferences. I will try to track them down and find out what is going on.

 [Get Real]


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NetMiner - Social Network Analyzer
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Its unique feature lies in the integration of standard and the latest social network analysis(SNA) methodology with modern graph drawing techniques in the spirit of exploratory data analysis(EDA). NetMiner also allows you to analyze your network data professionally and easily. It helps you to fast-detect underlying patterns and structures of the network. Cyram NetMiner can be used for general research and teaching in social networks. Also, it can be effectively applied to various business fields, where network-structural factors have great deal of influences on the performance: e.g. intra- and inter-organizational, financial, Web, criminal/intelligence, informetric, telecommunication, distribution, transportation networks. This will be added to my white paper miniguide Online Social Networking.

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Faking Out Social Network Systems 01/02/2004 06:19 PM
It's no secret that I'm not a huge fan of many of these social networking services. I have nothing against them, I just don't see how they'll ever make much money - because they're mostly based on two ideas that have trouble standing up to scrutiny: (a) people with rich social networks have no problem subsidizing those with weak networks and (b) you can easily define relationships in a binary way. However, I hadn't even considered other issues with social networks, such as the ability to use them for questionable purposes. For example, this article, which focuses on the security weaknesses of some of these sites briefly mentions a very sneaky use of such a system: virtual identity theft. For example, you create a profile at LinkedIn, pretending to work at a competitor. Then, you sit back and intercept any messages that are intended to go that competitor and use them for your own business instead. Of course, in this case it depends on others in your network not noting that you're lying, but the number of people I've heard of using Linked in who have made connections with people they barely know makes this completely plausible.

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Google Social Network: Orkut 01/23/2004 04:12 PM

Social Network Spam = SNAM


Social Network Spam = SNAM 04/28/2004 10:20 AM
Snagged from Michael Tchong's "Trendsetters" newsletter:
Social networks have spawned a new form of spam that uses the FOAF (Friend of a Friend) message feature frequently found in this new genre of networks. Google's Orkut, a network of some 200,000 members, offers the ability to send messages to FOAFs. FOAF messages often contain conference promotions or job postings that, while low in volume, will one day require action on the part of network managers.
Link

Sociopath Social Network Framework


Sociopath Social Network Framework 01/22/2004 01:01 PM
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The purpose of ISNAE is to study social networks and use the resulting knowledge to promote economic growth and social well-being. In order to fulfill this purpose ISNAE will conduct and support basic and applied research on social networks, collect and disseminate knowledge about social networks, and engage in activities aimed at acquiring the resources to fulfill its mission. I posted a list of Online Social Networks a few weeks ago and it is available by clicking here. I also listed the posting in my latest V2N5 May 2004 Awareness Watch™ Newsletter available at the Awareness Watch Newsletter home page.

Social Network Sites Are Making Friends
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SecurityFocus HOME News: Defenses
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SocialGrid has retained one of the top intellectual property law firms in America. Everything on this site is copyrighted and trademarked, including our search and coding system. Our patent application claims coverage on searches for all complex objects using Internet search engines. Our goal is to ensure a search system that will be free to our members and keep individuals and corporations from profiting by charging for searches. We will marginalize every profit margin. There is no money to made in creating another ID coding system. The world needs only one system. If necessary, we will give SocialGrid and the patent to Google to insure one standardized coding system. Any copycats and clones will have to answer to Google. Please be advised that any copyright, trademark, and patent infringement will result in legal action.
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burst!


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Social Issues Surround Social Software


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GrokA matches for Social Network Bubble Officially Burst

Social Network Bubble Officially Burst

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