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New IM Record in Libraries







New IM Record in Libraries

New IM Record in Libraries 03/14/2005 06:23 PM

I've been so short on time lately that I've been trying to avoid using what little blogging time I do have to simply repost what other library bloggers are already putting up. This one, however, was just too good to pass up.

when was the last time you had this kind of response to a new library service?

"Brian didn’t give me permission to publish a portion of his email, but I’m so excited about it I’m going to throw caution into the wind. He wrote [emphasis mine]:
'Rule number 1: Don’t send out IM reference fliers to every middle school and jr. high classroom on the same day!

Had to have been at least 100 IMs in the first 2 hours after the kiddies got home. For a while, I had about 20 IM windows up at once.' "

Someone recently observed that there are a lot of Eeyo res in the library community, but I think we can officially declare IM reference a Martha-Stewart-good-thing for (at least) public libraries and move it to Pooh status.

Cost of purchasing the AIM software: $0.
Cost of staff time to "man" the AIM service during those two hours: already paid for.
Satisfaction of having 100 kids respond positively and view the library in a new light: PRICELESS.




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New IM Record in Libraries

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BTW, Flash has an excellent 2D graphics engine but it's lacks an API so it's like a sports car without a driving wheel.  Yes, you can embed the Flash ActiveX and generate SWF on-the-fly but it's unwieldy for dynamic interaction and even handling gets tricky.  Embedding Adobe SVG ActiveX is just as unwieldy if not more.

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How NOT to Market WiFi in Libraries 12/12/2003 10:21 AM

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"Someone on Web4Lib asked about posting symbols or signage to identify wireless access in libraries. This is a slightly revised version of my reply on the list, sent after several folks referred the original poster to the wireless warchalking symbols popular among the digerati.

Essentially, this is basic library marketing 101. If you're planning to market wireless services not only to the folks who will seek it, but to folks who would either find a way to use it if they knew what it was or may never even use it but will mentally file this service under 'what a great library this is,' then integrate the fancy symbols with very plainspoken, large, plain-lettered wording. Go to a site that offers wireless for its customers and see how they peddle it. (Remember, that's what you're doing: selling a service.)

Make the language achingly clear. 'Wireless hotspot' comes to mind... but maybe something else makes more sense locally. Assuming you have a bookmark or brochure advertising this service, repeat the logo and the phrase throughout the materials. I know that libraries offer things for free anyway, but why not push that as well? Wireless--FREE!...

Or you could practice another kind of library marketing, and either put up one tiny, very obscure sign, or make it very large and then title it 'Bibligraphic WEP-enabled 802.11* Access.' And in your assessment of the service, observe that very few people use it. ;) " [Free Range Librarian]

I just had to blog Karen's response because it's so true it's tragically funny.


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Weblogs: Do They Belong in Libraries?
htt p://www.ariadne.ac.uk/area-dna-155ue40/public-libraries/

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Siva Vaidhyanathan is in town today to promote his new book, The Anarchist in the Library, which I've read and highly recommend. I'll explain why in an upcoming posting.


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