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Google Local Adds Web Reviews







Google Local Adds Web Reviews

Google Local Adds Web Reviews 03/14/2005 05:11 PM

"Google Inc. is tapping into Web reviews to provide a snapshot of the online ratings and comments about restaurants, shops and other local business."




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Google's local information service is to be expanded to the UK later this year. Google Local, as it's called, will search for your nearest service - be it pizza or an electrician. American users have had their own local service for some time, although it's still in beta.

The UK launch had been rumoured for some time, but was confirmed this week by Holger Meyer, head of Google Germany, Switzerland and Austria, who said it would be coming "later in the year". Speaking to the German trade magazine Der Handelsblatt, he said Britain would test the system before it rolled out over the rest of Europe in the coming years. "Google Local (which it will be called in all areas and zones) starts first in Great Britain... and only later in Germany," he said, but refused to be drawn on further details.

The American service has proved popular since it was launched, offering maps, addresses, contact numbers and the distance to your nearest business for a whole range of goods.

View: Google UK | Google Local (US)
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One example cited by Google is using the service to find an auto parts store within walking distance. Google Local shows results on an area map, and can limit results to a specific distance from a user's starting point. For frequent local searchers, Google remembers the location in which to look.  Although the service currently only works in the United States and Canada, Google plans to expand its reach in due time. The company also expects to provide a way for businesses to add themselves.


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The services appear broadly similar to their US counterparts, and are apparently accompanied at the launch by a UK version of Google SMS. Its subdomain isn't yet active, but a direct link (below) works.

There are a few problems with the mapping data though. Some streets appear fine; however, it appears other areas, particularly where streets have been redrawn, renamed and so on, throw up some pretty strange results. Also, there isn't yet a satellite picture service for the UK.

Posting on the Google Blog, Richard Boardman, Usability Analyst, said: "I guess my colleagues got tired of my moaning, so I'm delighted to introduce Google Local UK and Google Maps UK. The Google UK office and a few of us homesick Brits in California have been helping out with the development."

View: Google Local UK | Google Maps UK | Google SMS UK
View: Google Local US | Google Maps US | Google SMS US

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