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your brand name!

your brand name! 02/07/2005 01:28 AM

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your brand name!

Grok Headline matches for your brand name!

iBAHN Replaces STSN Brand Worldwide;
Existing Premium Brand Unifies
High-Speed Internet Services and
Technolog


iBAHN Replaces STSN Brand Worldwide;
Existing Premium Brand Unifies
High-Speed Internet Services and
Technolog
04/11/2005 07:55 AM
Business Wire UK Apr 11 2005 11:27AM GMT

S. G. Hart & Associates is Interviewed
by Brand Protection News on
Sarbanes-Oxley Compliance, Risk
Management and Brand Protection
Strategies.


S. G. Hart & Associates is Interviewed
by Brand Protection News on
Sarbanes-Oxley Compliance, Risk
Management and Brand Protection
Strategies.
04/18/2005 03:54 AM
S. G. Hart & Associates, LLC, The Brand Equity Protection Company TM, is featured in the April 6th edition of Brand Protection News, a PIRA International Publication. In the article, S. G. Hart & Associates discusses its thought leadership pertaining to brand protection and the need for an overall risk management posture that is required of public companies under the auspicious of The Sarbanes-Oxley Act of 2002 (SOX). The article further highlights S. G. Hart & Associates’ newest educational offerings targeted to key decision makers, including board of directors and senior managers, who are seeking further information on how SOX effects brand owners’ responsibilities in combating counterfeiting and product diversion in order to protect stakeholder value. [PRWEB Apr 18, 2005]

Brand your IM


Brand your IM 04/08/2005 04:55 AM
USA Today Apr 8 2005 8:19AM GMT

What Brand Are You?


What Brand Are You? 03/06/2004 01:59 AM

Pretty cool.

What Brand Are
You?   I am Luxus

What brand are you?


Do you have a brand value?


Do you have a brand value? 06/16/2004 03:48 AM
Now days where everything is changing so rapidly, what remains in the customer’s mind is a BRAND. That’s the catch line: BRAND. [PRWEB Jun 16, 2004]

A Brand New You


A Brand New You 11/04/2003 11:04 AM
Apple's presentation of its brand as an attitude rather than a product advantage is an extension of the concept that advertising superstar David Ogilvy developed in the 1950s. By W. Eric Martin (Psychology Today via MyAppleMenu)

Is Google Any More Than Their Brand?


Is Google Any More Than Their Brand? 05/03/2004 01:45 PM
While this Wall Street Journal piece mostly focuses on the eventual limitations that search engines face (the fact that they're not actually artificial intelligence beings, and thus can't really "understand" searches) it does make an interesting point at the end, that in a "blind" taste test, where search results from major search engines are presented without any context as to which search engine provided them, most people couldn't tell the difference. This, columnist Lee Gomes suggests, means that Google is nothing more than a successful brand. I'm not so sure. First, Gomes gives no details about the so-called blind taste test (and, in fact, it's possible that no such test ever occurred and he's just assuming what the results would be). Second, simply looking at the results list isn't what makes or breaks a search engine. It's often what's found at those links that makes it clear whether the search engine was useful or not. Also, different search engines have very different features, and some of those additional features make one more useful than another. So, while it may be true that there are a number of good search engines out there (and that Google's results aren't always the best), such a blind taste test with no details certainly doesn't prove that Google is just a brand.

Al Qaeda: the Brand


Al Qaeda: the Brand 04/29/2004 03:26 AM
Think Again: Al Qaeda - "The mere mention of al Qaeda conjures images of an efficient terrorist network guided by a powerful criminal mastermind. Yet al Qaeda is more lethal as an ideology than as an organization. 'Al Qaedaism' will continue to attract supporters in the years to come—whether Osama bin Laden is around to lead them or not." Foreign Policy, May/June 2004.

Frankston on Brand X


Frankston on Brand X 03/14/2005 05:40 PM
Bob Frankston talks about two important Supreme Court cases coming up — Grokster and Brand X — with an emphasis on the latter. In Brand X, as I understand it, an ISP sued because it was denied access to a cable company's broadband lines. At stake is whether cable companies, granted munipal monopolies or near-monopolies, will be able to create walled gardens. (Bob provides an excellent set of links so you can read it about it on your own and correct my misrepresentation.) Bob notes elsewhere that these cases are well-timed for discussion at David Isenberg's Freedom2Connect. (I'm speaking at...

The Good Brand


The Good Brand 08/23/2004 07:05 AM

Tech's with the brand


Tech's with the brand 07/23/2004 11:35 PM
USA Today Jul 24 2004 3:07AM GMT

Sounds to Brand By


Sounds to Brand By 01/07/2004 01:57 PM
Your company sure sounds like a great place -- but what does it really sound like?

Tiger's got a brand new bag


Tiger's got a brand new bag 09/20/2004 10:38 AM
National Post Sep 20 2004 2:36PM GMT

Poppa's got a brand new Mac


Poppa's got a brand new Mac 02/10/2004 02:51 AM
Well, Poppa has a used G4 from MacResQ. So, after installing OS X (by the way, what's with the Black Muslim naming scheme?) as easily as XP, I took the machine over to my father-in-law's to teach him how to use it. The results were mixed. Keep in mind that my father-in-law only wants to do two things: Pick up email and check on a stock price. This is the low end of the computer stress test, but it turns out that it has its own challenges. Much of the success of the project was invisible to Grandpa, which...

Art's brand-new bag


Art's brand-new bag 03/24/2005 11:52 AM
Freitag's recycled, Dadaist bags are a word-of-mouth phenomenon that spread through Europe, reached the cool class here, and even hang in the MoMA.

Importance of Brand


Importance of Brand 02/10/2004 02:45 AM
As has been reported everywhere this morning, Mozilla has renamed Firebird. The new Firefox trademark is the result of a naming conflict with another open source project, and the process has been written up by those involved: Ben Goodger,...

U.S. Fed Goes Brand Neutral


U.S. Fed Goes Brand Neutral 04/15/2005 08:43 PM

Brand You Survival Kit


Brand You Survival Kit 06/15/2004 05:24 AM
When Tom Peters first wrote about Brand You, it was cool. Now it's life or death.

Google Brand Name


Google Brand Name 05/24/2004 06:40 PM
Search Engine Positioning and Web Marketing weblog,CA-9 hours ago ... That can explain the results of a survey which I found in Andy Beal's weblog in which 76 percent of the questioned had heard or used Google and only 17% did ...

Contest Results: This Brand Can Be
Better


Contest Results: This Brand Can Be
Better
09/20/2004 05:01 AM
Fast Company asked readers to help reinvent several successful -- and struggling -- brands.

Beware of Brand Bias


Beware of Brand Bias 06/04/2004 12:37 PM
Is brand bias steering you toward the wrong investments and away from the right ones?

AMD to Launch New Brand of PC Processors


AMD to Launch New Brand of PC Processors 06/08/2004 12:18 PM
Channel Times Jun 8 2004 4:58PM GMT

Yahoo! brand new interface


Yahoo! brand new interface 06/18/2004 12:14 AM
oh, to be seven years younger again. 0sil8

Are You Ready for a Brand New Beat?


Are You Ready for a Brand New Beat? 04/11/2005 02:44 PM
"...it's clear that Debbie Galant, Lisa Williams, Jim Zellmer, Karl Martino and Weldon Berger would be quite as good or better than a panel with Jay Rosen, Jeff Jarvis, Jason Calacanis, Ana Marie Cox and Mickey Kaus, to name some names. Galant and company have local knowledge..."

Sun Pushes a New Brand of Java


Sun Pushes a New Brand of Java 07/17/2004 04:22 PM
As Sun tries to leverage consumer awareness of Java, the company is changing what "Java" means. But will expanding the brand mean alienating some partners and developers?

Dear who ever it may concern i would
like to buy a brand new


Dear who ever it may concern i would
like to buy a brand new
09/17/2004 04:29 AM
TechTree Sep 17 2004 8:42AM GMT

HP brand to inject new life into ink


HP brand to inject new life into ink 08/27/2004 07:01 PM
The company splashes a new name on the inks to be used in its photo printers.

Other News: Apple Brand


Other News: Apple Brand 07/23/2004 09:57 AM
Interbrand figures Apple's "brand value" at $6.9 billion.

mcdonald's and brand journalism


mcdonald's and brand journalism 07/26/2004 07:23 PM
it's interesting that both mcdonald's and coke are rethinking core marketing strategies

Big Brother Brand Car Insurance


Big Brother Brand Car Insurance 08/18/2004 12:46 AM
A British car insurance company is offering a pay-as-you-drive policy that includes a black box for transmitting a driver's mileage data -- which means cheaper insurance rates for people who don't drive much. There is a similar "black box" policy in the US, but the driving behavior is stored for review by the driver, and the driver just gets a discount if he/she chooses to pass the data onto the insurance company. These policies have been suggested in the past, but usually are quickly shouted down by a somewhat horrified public. Still, the insurance companies are trying again. The flip side to these cheaper policies is that drivers are giving up their "freedom" to drive a bit recklessly, and it's not too much of a stretch of the imagination to foresee a point where driving behavior could be constantly monitored by wireless sensors. As long as these insurance policies are all voluntary, the companies say no one can complain about Big Brother, but there's a point at which "voluntary" doesn't become so voluntary when most insurance carriers offer such a policy, and those who "voluntarily" opt-out are charged much higher rates. Either way, "choosing" to break the speed limit could get a lot more expensive soon.

AT&T Squabbles With AT&T Wireless Over
Brand


AT&T Squabbles With AT&T Wireless Over
Brand
08/09/2004 03:02 PM
TechWeb Aug 9 2004 6:54PM GMT

Dealing in Brand Appeal


Dealing in Brand Appeal 08/06/2004 01:20 PM
Cherokee's CFO explains how a focused approach seals deals.

AT&T Says AT&T Wireless Broke Their
Brand


AT&T Says AT&T Wireless Broke Their
Brand
08/06/2004 06:45 PM
It never really made sense when AT&T spun out AT&T Wireless that they let the mobile company keep the name. It was clearly very confusing to customers who still think they're the same company and it was a clear risk to AT&T's brand -- as well as their ability to offer their own wireless service at another point in the future. While it was clear that AT&T was just trying to cash in on the hype around wireless, the fact that they didn't realize that wireless had to be a part of their future was a bit scary. Of course, among the many things that did happen was that AT&T Wireless faltered and did, indeed, harm the overall AT&T brand name. So, while they're in the process of (maybe) selling out to Cingular, and AT&T wants the name back, many are questioning whether that's a good idea. AT&T Wireless has such a weak reputation right now that starting a new mobile phone service under that brand may be an uphill battle. AT&T is now suggesting that AT&T Wireless broke their agreement by screwing up the brand and being so poor at customer service. Right now, honestly, this looks more like a negotiating ploy concerning the return of the name, because if the Cingular deal does go through, then it shouldn't much matter any more if the old AT&T Wireless can't use the name any more.

Apple The Fashion Brand


Apple The Fashion Brand 08/09/2004 09:45 AM
The iPod mini demonstrates that what will differentiate consumer technology use in the future will not simply be the functions. It will be about how you implement and package those functions. By JapanConsuming.com (via MyAppleMenu)

Commodore Brand Comes Home


Commodore Brand Comes Home 12/31/2004 09:02 AM
Information Week Dec 31 2004 1:26PM GMT

Stewart Brand, pro-nuke?


Stewart Brand, pro-nuke? 04/08/2005 12:19 PM
David Pescovitz: In the new issue of Technology Review, Whole Earth Catalog founder Stewart Brand outlines a surprising new plan for saving the environment, including a case for going nuclear:
So everything must be done to increase energy efficiency and decarbonize energy production. Kyoto accords, radical conservation in energy transmission and use, wind energy, solar energy, passive solar, hydroelectric energy, biomass, the whole gamut. But add them all up and it’s still only a fraction of enough. Massive carbon “sequestration” (extraction) from the atmosphere, perhaps via biotech, is a widely held hope, but it’s just a hope. The only technology ready to fill the gap and stop the carbon dioxide loading of the atmosphere is nuclear power.

Nuclear certainly has problems—accidents, waste storage, high construction costs, and the possible use of its fuel in weapons. It also has advantages besides the overwhelming one of being atmospherically clean. The industry is mature, with a half-century of experience and ever improved engineering behind it. Problematic early reactors like the ones at Three Mile Island and Chernobyl can be supplanted by new, smaller-scale, meltdown-proof reactors like the ones that use the pebble-bed design. Nuclear power plants are very high yield, with low-cost fuel. Finally, they offer the best avenue to a “hydrogen economy,” combining high energy and high heat in one place for optimal hydrogen generation.

The storage of radioactive waste is a surmountable problem (see “A New Vision for Nuclear Waste,” December 2004). Many reactors now have fields of dry-storage casks nearby. Those casks are transportable. It would be prudent to move them into well-guarded centralized locations. Many nations address the waste storage problem by reprocessing their spent fuel, but that has the side effect of producing material that can be used in weapons. One solution would be a global supplier of reactor fuel, which takes back spent fuel from customers around the world for reprocessing. That’s the kind of idea that can go from “Impractical!” to “Necessary!” in a season, depending on world events.
Link


Supreme Court to try Brand X


Supreme Court to try Brand X 03/28/2005 11:29 PM
Independent ISPs argue cable companies should be forced to lease lines, but what's really on trial is the concept of communication.

some people might actually use the brand
names they came up with


some people might actually use the brand
names they came up with
11/18/2003 08:09 AM
twenty of them have now been registered as trademarks .. according to the BBC .. BBC News 17 Nov 2003 .. winnovators .. reports

news.bbc.co.uk/1/hi/magazine/3276945.stm
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Beyond the Brand: Carnival of the
Capitalists


Beyond the Brand: Carnival of the
Capitalists
03/22/2005 03:18 PM
Carnival of the Capitalists .. Beyond The Brand

beyondthebrand.typepad.com/my_weblog/2005/03/carnival_of_the_1 .html
track this site | 2 links


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