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A Super way to say 'thanks'







A Super way to say 'thanks'

A Super way to say 'thanks' 02/07/2005 01:11 AM

Well, here we are again. It's Super Bowl Sunday, the Patriots are once again favored to win the big game and iTunes fans everywhere are scouring convenience stores and supermarkets for a 1-in-3 chance to win a free song with their Pepsi. Yep, if it wasn't for the 200,000,000 songs sold in the last 12 months, we’d be right back at square 1. Since the last promotion with Pepsi, the iTunes Music Store has taken off, adding more than a dozen affiliates and surpassing a daily rate of more than a million songs a day. There are weekly free tracks, music videos, digital box sets and NFL broadcasts, all under the same roof as nearly a million songs. And, it seems Apple has learned from the mistakes of last year's promotion, which only yielded 5 million redemptions, a disappointing dip on the road to that first elusive 100 million songs. For one, the promotion has added an extra 100,000,000 songs and has been extended until May 23. Plus, Apple has sweetened the deal by giving away 1,704 iPods: When you enter you Code for one free song credit at the iTunes Music Store on or before 4/30/05, you will automatically receive one entry into the Sweepstakes. Sweepstakes prize is an Apple iPod mini (silver-colored case with the Pepsi logo)... Sweepstakes drawings to take place daily 2/1/05 through 4/11/05, with one final drawing on 5/2/05. All this, and not a single mention during the Macworld San Francisco keynote presentation. Perhaps this time, low-key is best, at least until Pepsi can supply a stream of orange caps, anyway. Or maybe subtlety. Over at Yahoo!, Apple has taken out its second ad this week to advertise the new Pepsi promotion (the first promoted the iPod shuffle). And the Super Bowl spots are far less controversial (and far more effective). Other than that, you’d be hard-pressed to find a mention outside of Apple's site. The difference is simple: This year's promotion is not about hitting any goals or spreading the word. It’s simply a way to thank the millions of faithful iTunes users who have helped make it the most popular download site in the world. So enjoy the search, enjoy the commercial and (for the lucky 1,704) enjoy your iPod minis. And try not to think of all those dollars that could’ve been used to promote the Mac mini…




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A Super way to say 'thanks'

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You see, Shuffle is very good at helping you find previously unheard songs, but it's rather bad at selecting the most appropriate song for your current mood. Shuffle can do wonders with a small list of songs, but small lists of songs means you do not get to experience songs which aren't on the playlist. This means you have to either create lists (strategy 1, anyone?), or to interrupt your business every two or three minutes, maybe seven out of ten times.

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