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Pro Baseball and Take-Two Make a Deal







Pro Baseball and Take-Two Make a Deal

Pro Baseball and Take-Two Make a Deal 02/01/2005 09:50 PM

Intensifying competition in the market for sports video games, Take-Two Interactive Software will be the only game developer allowed to make games using the official baseball brand.




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Subject: Saturday Game Time Changed to 7:35 pm!
Date: Fri, 17 Jun 2005 17:32:47 -0700 (PDT)
From: getinthegame@rivercats.com
To: undisclosed-recipients:;

Hey Fans,

Due to tomorrow’s game (Saturday) being televised on Fox Sports Net Bay Area, the game will start at 7:35pm. The gates will still open at 6:00pm! Don’t miss the Sutter Health Fireworks after the game!

To buy tickets to this game, click here.

Hey Rivercats,

When I provided personal information to Tickets.com when purchasing tickets online I had no idea that you would spam me. The phone call from Ryan in your season ticket sales office was bad enough, but you just sent me an alert about the changed start time of a game I don’t have tickets for. But that’s okay, you say, because using the simple link enclosed in the email, I can buy tickets.

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Email marketing should be permission based. Write that down and glue it to your monitor. Placing an order with a third party vendor who shares that information with you DOES NOT constitute giving you permission to use it for marketing purposes. You see, when you send a commercial message by email to lots of people who didn’t ask for it, you have what’s known as Unsolicited Commercial Bulk Mail. Spam in the common vernacular.

Whichever over-eager marketing intern came up with the bright idea to use the tickets.com information for marketing should be fired. In public. At the plate during the 7th inning stretch. While wearing a dunce cap and a tutu. This person has single-handedly destroyed whatever reputation and goodwill the Rivercats brand has with nearly everyone who was the target of this misguided missive.

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Pro Baseball and Take-Two Make a Deal

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