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60 Minutes: Google, Battelle, and Bollywood







60 Minutes: Google, Battelle, and
Bollywood

60 Minutes: Google, Battelle, and
Bollywood
01/02/2005 11:06 PM

Xeni Jardin: Well -- not all together in the same story, though that might have been even more interesting.

The CBS television program 60 Minutes featured a lengthy segment on Google this evening which included astute comment from John Battelle, who moonlights as BoingBoing's Reuben Kincaid when he's not writing books, building empires, and tracking search tech trends here. Snip from the transcript:

"If anybody got a Porsche or a Ferrari right now at Google, they’d probably be drummed out of the company," observes John Battelle, an author and entrepreneur who has been following Silicon Valley companies for 20 years. He says, "Google has a brand image to maintain. And their image is they’re all about innovation and they’re all about the Internet, and they’re all about trust. They’re not about selling out. They’re not about getting rich quick. So you’ve got a culture like that; I think if anyone were to buy, you know, a new Mercedes convertible and drive around with the stereo blaring, and miss work a couple days because they’re rich now, that would not be acceptable behavior at Google.

"But trust me," he adds. "There’s a Mercedes convertible in every one of their heads. There is. And it will…come out. Over time, it will come out."

The show also included a killer piece on Indian film star and hyperbolic superbeauty Aishwarya Rai. Snip:
The reason Bollywood films have such universal appeal is because they’re squeaky-clean. There are no sex scenes, not even kissing. Every time you think someone’s going to do it, they'll burst into song instead. "I'd assume that's really a reflection of our society," Rai says, when asked to explain the films' modesty. "Of course people kiss and of course people have a very healthy love life. This is the land of the Kama Sutra. But nevertheless, in our society you don't really see people around the street corner kissing or being extremely, overtly, physically demonstrative publicly. They do it privately but not publicly."

Link to Google piece with BoingBoing's own John Battelle, and Link to seg on Aishwarya Rai.




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Growing up in Calcutta, I rarely watched Hindi films. Going to the movies usually meant viewing English-language evergreens like "Born Free" and "Willie Wonka," or hoary literary classics with dialogue in my native Bengali. Bollywood was a risqué world with money but little class where the vamps flashed thigh and cleavage and the heroes kept their shirts unbuttoned. At my school, we had regular "hair check" days, at which school staff made sure our locks were not curling over our collars like some "two-bit Bombay film star." We knew Bollywood produced more films than Hollywood, and millions of Indians queued up on opening weekend to buy tickets on the black market, but I was taught to look down my nose at the genre's kitschy excess.

Now, to my surprise, Bollywood is entering the American mainstream, thanks to movies such as Mira Nair's art-house hit "Monsoon Wedding" and the Bollywood-inspired pageantry of "Moulin Rouge." Indian beauty queen Aishwarya Rai recently appeared on "60 Minutes," and rapper Dr. Dre was slapped with a lawsuit for mixing a snatch of an old Hindi song into his single "Addictive." It's also hit academia in media-studies courses on campuses from UC Berkeley to MIT.


Link (Thanks, Brian "Badass" Lam!).

Update: Boing Boing reader Kevin H points out that the author of this SF Chron story appears to have made a minor error:

Dr. Dre didn't have a single called "Addictive". The single was for Truth Hurts, and it featured a blistering Rakim rap. Truth Hurts is an artist on Dre's label Aftermath Records. DJ Quik produced the single. It drips with hotness.


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I just got back from Mumbai yesterday, and it's true about the scale of the Baazee uproar -- it's front page full-width headlines, first the scandal, then the arrest, then the arrest scandal, etc.

Worth noting is the echo to it, also front pages over there -- a phonecam snap of some Bollywood celebs kissing in public. It provoked a series of suprisingly fierce newspaper debates over Public Displays of Affection in India overall.

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